Gardaí in Donegal have revealed that they arrested three males on Monday night following a lengthy pursuit of a drunk driver outside Rathmullan. Two units were dispatched and subsequently attempted to stop the vehicle, however, the driver failed to stop and was involved in numerous counts of dangerous driving towards Letterkenny, Gardaí revealed.Further assistance was later required from Gardaí in Letterkenny and the Roads Policing Unit, with a checkpoint put in place and the car eventually brought to a stop when it collided with a marked Garda car attached to Milford. Two of the passengers in question have subsequently been released without charge, while another male remains in Garda custody.If brought to court for drink driving, drivers can face a minimum of a three-year ban for their first offence, or a six-year ban from driving if it is their second offence and if the concentration of alcohol exceeds 66mcg of alcohol per 100ml of breath. As these are minimum penalties, the judge has the discretion to increase these penalties.The maximum penalty for drink driving is €5,000 or 6 months in prison or both. Donegal three arrested as drink driver collides with marked Garda car was last modified: May 1st, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:GardaletterkennyMilfordRathmullan
Brand South Africa reporterJamie Oliver’s successful restaurant chain, Jamie’s Italian, is heading to South Africa. It will add a Joburg branch in Melrose Arch to its already expansive global reach. There are 40 establishments across the world; the first opened its doors in the British university town of Oxford in 2008.@thejoburgfoodie You are correct! We are very excited to be welcoming Jamie’s Italian by Jamie Oliver… Further details to follow shortly— Melrose Arch (@MelroseArch) January 27, 2016“Since I was a teenager I’ve been totally besotted by the love, passion and verve for food, family and life itself that just about all Italian people have, no matter where they’re from or how rich or poor they might be,” wrote Oliver on the restaurant website.“And that’s what I’m passionate about – good food for everyone, no matter what. But the thing I love most about the Italians is that somehow, although they have some of the best fashion designers and cars in the world, they’ve managed to retain a unique sense of tradition and village spirit.”Watch Jamie share a recipe:The restaurant is all about authenticity. Oliver has worked closely with his friend and mentor, Gennaro Contaldo, to create the essence of Jamie’s Italian – “tradition combined with current, innovative ideas and a Jamie twist”.The aim is to create an accessible, affordable neighbourhood restaurant. “Each restaurant is uniquely designed to incorporate the history of the building and personality of the city, as well as creating an environment where the focus is on exceptional food, good company and the relaxed conviviality of the ‘Italian table,’” reads the website.“Being awarded the Jamie’s Italian franchise is such a privilege,” Stephen Gersowsky, chief executive of Whisky Creek Brands told lifestyle website, Destiny Connect. “We all understand the responsibility that comes with representing this iconic brand in South Africa, and we believe our passion, commitment, integrity and dedication to the industry will lay a solid foundation for us to deliver on the expectation that comes with launching Jamie’s Italian.”Fans of the British chef expressed their delight on Twitter:How exciting is the news that @jamieoliver is opening his first SA restaurant in @MelroseArch #jozi pic.twitter.com/6htNrAo4Z9— Alan and Krishen (@AlanKrishen) February 16, 2016CONFIRMED: @jamieoliver‘s Jamie’s Italian will be opening in @MelroseArch!!! Exciting stuff for Joburg’s food scene!— thejoburgfoodie (@thejoburgfoodie) January 27, 2016@Jenty @thejoburgfoodie @jamieoliver @MelroseArch ooo ooo ooo ooo my tummy, my mouth is starving for Jamie’s so so exciting to have him here— Claire Sternberg (@ClaireSternberg) February 12, 2016Would you like to use this article in your publication or on your website? See Using Brand South Africa material.
Phillip Hughes’ angry family walks out on final day of inquestThe inquest before New South Wales coroner Michael Barnes heard its final submissions on Friday after an emotion-charged week that exposed a rift between the Hughes family and Australia’s cricket establishment.Eoin Morgan to ‘definitely’ captain England for India series Eoin Morgan pulled out of the Bangladesh tour as Jos Buttler stood in as skipper in for the 2-1 series win against a Bangladesh side that had won their six previous ODI series at home.FIFA to decide in January on expanded World Cup, says InfantinoThe 2026 World Cup – which many expect to be hosted across North America – could also be run centrally by FIFA from Zurich instead of by the hosts’ own local organizing committee.ISL 2016: Chennaiyin FC beat FC Goa 2-0 The victory helped the hosts accumulate four points from three matches and leapfrog mid-table while FC Goa are placed at the bottom of the pool without any point from three matches.Chelsea agree long-term kit deal with NikeWithout giving financial details, Chelsea said it represented the largest commercial deal in the Premier League club’s history.
Originally published Nov 15, 2008 5:29:00 PM, updated July 04 2013 Finally! “72% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords” http://blog.hubspot.com/blog/tabid/6307/bid/4405/How-Do-You-Measure-the-ROI-of-Social-Media-You-Don-t.aspx Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HubSpot TV Episode #15- November 14, 2008 Takeaway: Small and medium sized companies have an opportunity to outperform the big slow Fortune 500 with inbound marketing – in this case, SEO What The F**K is Social Media – http://www.slideshare.net/mzkagan/what-the-fk-social-media?type=powerpoint Shiba Puppy Cam – 9 hours, 2.5 million views – http://www.ustream.tv/channel/shiba-inu-puppy-cam Subscribe in iTunes They reached 2 billion photos a year ago. They’re well behind Facebook, with 10 billion. And they’re falling further behind – a year ago Facebook had just 4.1 billion photos. http://searchengineland.com/study-fortune-500-doesnt-get-seo-15377.php Flickr reaches 3 Billion photos – http://www.techcrunch.com/2008/11/03/three-billion-photos-at-flickr/ Headlines Takeaway: If you have great data, share it and use it to bring people to your business. Fortune 500 Doesn’t Get SEO – Forum Fodder ROI of Social Media Debate Twitter: JenHarris09 what’s the best way besides alltop & twellow to find influencers in a particular verticle? Advertising on Facebook, is it worth it? Google Flu Trends, released this week, is (a) very interesting: http://www.google.org/flutrends/, and (b) a classic piece of inbound marketing: http://www.nytimes.com/2008/11/12/technology/internet/12flu.html?_r=1&hp&oref=slogin http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5554/view/topic Closing @mzkagan’s presentation on slideshare about what the f**k social media is http://www.adamfullerton.com/?p=190 Takeaway: Don’t let the train leave without you. Get involved now! Mailbag Like HubSpot TV? Takeaway: Post all your business events – webinars, seminars, receptions, etc. Takeaway: Figure out where you audience is and be there! LinkedIn Launches Events – http://blog.linkedin.com/2008/11/07/announcing-linkedin-events/ Takeaway: Think about using Twitter in interesting ways for your business and adding personality to your products. Intros – Post your events in LinkedIn Takeaway: Puppies are cute! And… streaming is sometimes about building viewership over a long time period, and it is less about what actually is happening, and more about what you think might happen. @MarsPheonix – Pizza Hut reached $1 Billion in sales online, in large part due to their Facebook app Order a Pizza on Facebook: http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/order-a-pizza-without-leaving-your-facebook-app.html Marketing Tip of the Week Twitter: cselland @mvolpe you should continue the [social media] ROI discussion – great discussion on your blog post this morning
If you were paying attention two years ago, you knew that the fastest way to turn your company into an online marketing juggernaut was to master search engine optimization. , i.e. improve off-page SEO. Content gives people a reason to link to your site. If you only have five pages on your website, there are only five reasons to link to your site. If you’re creating new pages every day, there are new reasons to link to your site every day. On-Page SEO Goals Listen to customers and prospects. The conversation in online marketing swings faster than Social Media Goals SEO, blogging or social media — the components of inbound marketing — can’t be done in isolation. Businesses need to focus on getting found by customers, and using these tactics together to achieve that goal. inbound links . If you follow it, your business gets whiplash — one minute focused on one set of tools and tactics, the next focused on a completely different set. You end up spending all your time dabbling in the latest approach to marketing, but moving on before you really figure out how to make it work. Photo: David Ortiz Distribute our content, which builds our reach and increases the liklihood of links coming back into our site (links improve both direct traffic and seo). Increase our company’s reach (its ability to drive direct traffic) via RSS & email subscriptions. At HubSpot, we encourage our customers to experiment with new technologies, but to do it in a methodical, analytical way. The What are your goals for each of your inbound marketing channels? How do you avoid getting swept up in the hype that surrounds each specific channel? Originally published Jan 15, 2009 8:52:00 AM, updated October 20 2016 Increase our website’s keyword density, keyword volume and freshness. More content means more content with keywords for Google to index. Inbound Marketing Want to learn more about using Twitter for Marketing and PR? Last year? Blogging. Topics: Increase our company trust and transparency. Huge reach and great SEO is useless if nobody trusts or understands our company. framework helps keep these tactics clear. fallsroad on Flickr Download the free webinar Blogging & Content Goals Develop trust and transparency. This improves conversions once you get people on your site, and makes people more likely to spread your content and come back to your site. Webinar: Twitter for Marketing and PR If you’re a curmudgeon or a Luddite, you don’t pay too much attention to all this fuss. You don’t take any risks with new-fangled techniques, so you don’t get caught up in useless hype. Of course, you miss useful hype, too. When other businesses figure out how to use new techniques profitably, you get left behind. Increase search engine traffic to our site. for tips and tricks to drive inbound marketing using Twitter. Inbound Marketing Create more To keep from getting swept up in the hype surrounding any one of these tactics, we focus on a series of specific goals for each channel: This year? Social media. Create content that we can share on social networks. Networks like Twitter and Facebook are better when you have content to share. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
social media programs in place as a business. Are you ready for 2010? According to comScore Webinar: The Science of Social Media Marketing adoption of social media Social Media Marketing We are likely seeing the dawning of the real use of social media in the process of marketing and selling. It is more important than ever to have these “Social media really appears to be emerging as an important marketing channel this holiday season,” added Mr. Fulgoni. “On the one hand, its emergence is being driven by increased consumer adoption of these technologies and the exponential growth in digital word-of-mouth that is occurring over this medium. On the other hand, having a social media marketing strategy makes sense for retailers in this environment because it’s cost-effective and shows an effort to get closer to one’s customers. I think we are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade.” We all know that this year has been a tough year for everyone. In fact, it’s probably fair to say that if there is any increase in spending for the holiday season year over year than it should be declared a victory. at this point in the holiday buying period there is a 3% overall increase over last year’s results. Of course, last year was a very rough one for retail so this increase is not a clarion call for the end of the recession. Topics: Originally published Dec 9, 2009 11:41:00 AM, updated October 20 2016 Social media scientist Dan Zarella explain what drives people to share information and opinions online. Download the free webinar Gian Fulgoni, comScore’s Chairman has this to say about the results of their survey. in marketers’ efforts to sell more product. It appears as if the reality is rapidly catching up to the hype with regard to social media. The following chart from comScore shows just how the influence of certain social media practices serve to influence buying habits this year. One aspect of this holiday season though that is very evident is the further and learn scientifically proven best practices for spreading your content virally through social media. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Gerry Lauzon Marketing Analytics HubSpot . Here at I know that you’re thinking about that last point, “But if I don’t measure EVERYTHING, my CEO will ask me for that one number that I don’t have and I’ll look bad!” You do run that risk, but if you have the numbers that prove the cost of collecting and analyzing a huge amount of data, you can both defend your decision and try to build that time and those tools into your budget going forward. I’ll also warn you that this will happen. You’ll occasionally screw up (being human and all). To try to minimize the damage, see if you can find out what your CEO wants to see and measure before you begin. By setting strict parameters of time and what you’re measuring, you can know that you need to measure your marketing efforts. The problem many marketers have is figuring out all others must bring data So you useful. ‘s infamous ” Where’s the money going? Topics: ROI Do you NEED the detail? ROI Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website W. Edwards Deming that would be what , physicist and quality improvement pioneer. While it’s reminiscent of J . very It is easy to get wrapped up in the minutae of data points. Do you really need to see exactly who clicked on exactly which link in your email? Or would a unique click computation for an email blast or lead nurturing campaign be sufficient? When you’re thinking about this, keep in mind that more detail = more human time spent in analysis and more complex tools required to gather and Learn how to Measure the Effectiveness of Your Website. Does your CMO or CEO have a pet project? Wouldn’t it be to learn how to Measure the Effectiveness of Your Website. we have a saying we live by: You may not get all the numbers right on your first attempt. However, through trial and testing you will be able to build a solid foundation of web analytics knowledge and be able to apply it to your business moving forward. Here are a few tips to help decide: . measuring — ? Conversely, wouldn’t it be great to show them objectively that it was a waste of time and money? (Note: if you do the latter, don’t actually use those words. Present the data simply and cleanly and let them come to their own conclusions…) Maybe your CEO has a certain budget item under a microscope; We all know that the “it” buzzword is analyze the data to show them a great ” quote, your first priority is to show where the money goes. (And, of course, to show what comes back from the money!) If you’re trying to figure out where to start with your analytics, start with your biggest budget item and work your way down. Originally published Apr 29, 2010 8:00:00 AM, updated October 20 2016 Download the free video What steps have you taken to measure digital marketing in your business? erry Maguire . “ defend your data Image Courtesy of What do the “Powers That Be” care about? . Show me the money to .” In God we trust measure ; awesome What if you screw up?
So, why do we take our expensive salespeople and insist they must be good at “cold-calling” when the buyer doesn’t want anything to do with this? Don’t get me wrong. A salesperson needs to be able to communicate in an effective and compelling manner over the phone. The purpose, however, of the communication should not be getting the sale today, but finding potential customers. What other ways have you succesfully created demand for your sales team? What’s stopping you from being successful at demand creation? , a sales and marketing development firm. Here are several practical ways to enable your the salesforce to create demand and eliminate the need to cold call: NetProspex Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company. inbound marketing software Cold calling is an exercise in futility and the least efficient way to find potential customers. I’m absolutely amazed at how many pundits and sales consultants recommend this as a viable approach to sustainable demand creation. Focus To Grow Visible Gains Invest in making your top salespeople sought after speakers regarding industry issues. Investments might include enrolling them in the national speakers association training courses, or hiring someone to market your top salespeople as speakers. ) Costs at least 60% more per lead ( HubSpot, The State of Inbound Marketing Harvard Business Review These are horrible statistics for people whose salaries typically cost a company more than $60,000 per year. to build educational video marketing apps that are not like infomercials. ) . -like conference for your industry and feature your best and brightest staff and salespeople in a non-informercial way. Regardless of your executive title, you must realize that the rapid rise of the social web has changed buyers’ expectations. The fact is they do not want to deal with salespeople until they are 70% down the path of the buying process. Since 2007, the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Eliminate the lowest performers on your sales team and repurpose those resources at the early stages of the sales process to create demand for your company. I’m not saying it doesn’t work, but who would buy a product with the following traits: social web Originally published Jan 17, 2011 4:00:00 PM, updated October 20 2016 Topics: Invest in crowd-sourced lists with detailed meta-data to target your marketing efforts on the phone and the web. One of my favorite list companies is This is a guest post by Teicko Huber. Teicko is the founder of TED , such as HubSpot, and that attracts buyers to your website. markhillary Invest in tools like Write a series of must-have industry guides your top salespeople can give away. Has a rate of less than 2% of phone calls resulting in a meeting ( build remarkable content Develop a strategic ) has dramatically shifted power from sellers to buyers. Today’s buyers resist interacting with salespeople until they are good and ready. Invest in Leap Job Marketing and Sales Alignment Doesn’t work 90.9% of the time ( Photo by:
3. Manage Your Reputation Ten years ago it was hard for your reputation to travel. Now with LinkedIn, Twitter, Facebook, etc… if you have a less than positive interaction with a prospect word is going to spread…fast. As I said in the previous paragraph, a sale is no longer solely about the close. The sale continues well beyond when the prospect signs on the line that is dotted. In fact the sale keeps getting made for the majority of the relationship. Making sure your customers remain happy will not only keep them coming back, but it will also help you attract new customers. While building and maintaining a phenomenal reputation is no easy task, the benefits make it well worth the trouble. 1. Do Your Research Social Media The fact is the internet has fundamentally changed the way people are buying things which, if you follow the logic, fundamentally changes the way we sell. Originally published Mar 22, 2011 12:01:00 PM, updated October 01 2013 The ease with which one can research is not just limited to customers. As sales people, we have the ability to research our prospects just as easily as they can do research on what we have to offer. In order to be successful you’re going to need to truly understand what your customer needs and how you can provide them with the right solution. It’s no longer about what a great guy you are and whether or not you are going to take them to a nice lunch. Instead, it’s about whether you can actually offer them the best solution possible. You should be asking at least as many questions as the prospect. Think about what value are you adding to the transaction? What are they looking to achieve? How can you help them get there? And if you can’t help, then tell them that. Here’s why. The thesis behind HubSpot’s success is that people are becoming incredibly good at doing research on the internet. If people have a problem they are looking to solve, most of the time they’ll have a good idea of how to search out a solution. Because of this, when a prospect lands on your website and contacts you via email, phone, or by filling out your lead form the chances are pretty high that they are a good fit for you. If you want to learn more about how to build a Glengarry Glen Ross is one of my favorite movies, but long gone are the days when you can succeed with the unobstructed focus on “A.B.C” (Always Be Closing). The key to selling in 2011 is not the clever positioning statement about your product but what questions you ask to understand clearly what your prospect needs to be successful. Instead of following “ABC” I coach my team to “A.B.L” (Always Be Listening). Ask the right questions, listen closely and the close will become clear for you and your prospect without fancy closing techniques. SEO 2. Always Be Listening Use the tools available like LinkedIn and Facebook to find out as much as you can about your prospects. If you’re selling to another business, go to their website and check out what they do. Don’t just give it a quick glance over. Dive deep into their business, so that you can fully understand all of the ins and outs. There will continue to be many changes in technology that will affect the way people buy which impacts the way we need to sell. The important thing to remember is that selling is both an art and a science and if you don’t balance the two correctly then you aren’t going to be successful. How have changes in technology affected your selling strategy? Please answer in the comments below. Topics: Inbound Marketing . Please Join us at MIT on April 13th from 6:30PM to 8:30PM. social selling machine with HubSpot Inbound Sales Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot’s participation at Dreamforce ’11, offering insights on the various speakers and events.Wednesday afternoon at Dreamforce ’11, I had the chance to chat with Dan Zarrella before his presentation on engineering contagious social media ideas. I congratulated him on his recent Guinness World Record setting webinar on the same topic. Dan’s “Science of … ” webinar series has been drawing impressive numbers, and the record-setting online event topped nearly 31,000 registrants and an astounding 11,000+ attendees.Dan said he was very happy with the numbers, but added his competitive nature wishes there is someone else out there gunning for his “largest webinar” title. In fact he even called out two potential adversaries. He said that, because of the sheer size of its user base, Facebook is an obvious potential challenger.And since Salesforce was able to get more than 45,000 people to register for, and actually physically attend, a weeklong live event in Dreamforce, he thinks they would easily be able to present a credible threat to his title.With the gauntlet thrown down for both Facebook and Salesforce, it was time for the session.The premise of the presentation, and Dan’s new book Zarrella’s Hierarchy of Contagiousness, is the three-step hierarchy:ExposureAttentionMotivationDuring his talk, Dan presented a series of social media myths along with takeaways that covered all three steps. He also addressed the idea that there are too many “unicorns and rainbows” in social media marketing advice. This advice, he said, consist of myths that aren’t based on anything more substantial than “what feels right.”Here are some myths and takeaways about the 3-step hierarchy that Dan covered during his Dreamforce session.1. ExposureMyth: “Engaging in the conversation” is the most important thing in social media.Takeaway: “Engaging in the Conversation” doesn’t work. Publishing interesting content does.Myth: Don’t call yourself a guru.Takeaway: Identify yourself authoritatively. Bio words that lead to more Twitter followers include “official,” “founder,” “speaker,” “expert,” “guru,” and “author.”2. AttentionMyth: Friday, Saturday, and Sunday are bad days to publish.Takeaway: Use contra-competitive timing. In reality, retweets on Twitter spike on Friday, and Facebook shares spike on Saturday.Takeaway: Don’t crowd your own content. Spread out the sharing of your own material.3. MotivationTakeaway: Novel ideas are contagious.Takeaway: Write simply and plainly. Content heavy with nouns and verbs lead to more Facebook shares than adjective and adverb laden text. Sharing goes down as the reading level of content goes up, and people don’t want to read overly flowery writing.Takeaway: Utilize combined relevance. Two seemingly unrelated items or topics can join to uncover a unique market. In Dan’s case he likes both marketing and zombies. When a blog post was written combining the two, Dan’s inbox was flooded with links and messages telling him, “You have to check this out. It was written just for you.”Myth: “Please ReTweet” doesn’t work.Takeaway: Don’t forget social calls-to-action. In fact, adding “please retweet” to a Twitter message generates four times the retweets than posts without those two words.In what ways to you make your content contagious in social media? If you missed Dan’s “Science of Social Media” webinar, you can easily download the archive here.Image credit: rbrwr Topics: Originally published Sep 2, 2011 5:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Strategy