We’re excited to announce that 360i client Nestlé Lean Cuisine was the recipient of the 2016 ARF Grand Ogilvy honor in The ARF David Ogilvy Awards. The best in show honor was awarded to the brand’s #WeighThis campaign which focused on the accomplishments that fuel successful lifestyles for women.The David Ogilvy Awards is the Advertising Research Foundation’s (ARF) annual celebration of great advertising, and advertising greats. According to the ARF, “This year’s winning campaigns represent the truest understanding of how to reach consumers in more impactful and meaningful ways; using a unique blend of art and science. Their uncompromising and strategic work align with the foundation of the awards, as the awards continuously stand for creative approaches to analytics, consumer insight and leading innovative partnerships with the entire creative team.”In addition to taking home the Grand Ogilvy, the #WeighThis work was awarded Gold in the program for Best Use of Social Insights.Lean Cuisine was facing six years of sales declines, and the brand needed to pivot, fast. As part of the rebrand, Lean Cuisine introduced new packaging and frozen entrée options. While the brand’s reformulation and updated packaging gave people a rational reason to believe it was different, we needed to give them a feeling to believe. We used insight from 360i’s Tribe Analysis and Brand Compass to work with Lean Cuisine to create an emotionally powerful video featuring real women weighing their life accomplishments in lieu of their bodies to start up a conversation around weight and body perception. #WeighThis was an integral part of Lean Cuisine’s holistic turnaround in product and strategy and contributed to the brand seeing its first sales increase in six years.Congratulations to the #WeighThis team and to all the winners in this year’s David Ogilvy Awards.Cover photo via the ARF.
Any time a team gets 300 yards passing and three touchdowns from its quarterback and holds an opposing team — one with a top-ranked offense — to around 100 less yards than they normally average, it should have a decent chance to win the game.Because of those circumstances, the Arizona Cardinals certainly had their chances to win Sunday’s NFC showdown in Philadelphia. However, a turnover-happy first quarter and a sluggish start to the third quarter plagued Bruce Arians’ squad, as it dropped its first game in five weeks by a final of 24-21. Comments Share The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo – / 22 While the margin of defeat was slim and the chances to pull even were plenty, Arizona never seemed to completely have a handle on the flow of the game.It was a disjointed effort to say the least.“I feel like we had opportunities right until the end of the game. We just didn’t make enough plays,” Johnson said. “I felt like offensively when we got going, the defensive fell back. When the defense forced three straight three-and-outs, the offense fell back. “We were never on the same page together as two units to do what we needed to do win this game. We just didn’t make enough plays.”Although Todd Bowles’ unit only held Chip Kelly’s up-tempo offense to 24 points at home, two defensive lapses turned a tight contest into a come-from-behind affair.After Dave Zastudil knocked a punt inside the Eagles’ 19-yard line with just under 2:30 to play in the first half, Arizona had an opportunity to hold its ground in order to keep its deficit at 10-7 going into the half.Instead, Nick Foles directed a nine-play, 78-yard drive that resulted in a one-yard touchdown grab by tight end Brent Celek with 15 seconds left to play in the second quarter. Philadelphia marched into the locker room with a 10-point lead and subsequently had all the momentum.Following the halftime break, the Eagles went on another soul-crushing drive, spanning 82 yards in 13 plays. The result was another touchdown reception by a tight end, Zach Ertz, this time from 24 yards out.“It was fast. That’s the best way to put it. They come out and do a lot things that are different from a normal offense,” said Johnson of the Eagles’ offense. “If you’re not disciplined and you’re not set in what you’re doing, they can gash you and get big plays against you. I think they were able to do that, especially going into that third quarter. “That opening drive was a statement drive. As a defense, we didn’t do what we needed to coming out with it on our shoulders to get the offense the ball back. They drove down, and we gave up a touchdown. That’s something we can’t do as a defense.”The Cardinals hadn’t allowed points on the final possession of the first half and the first possession of second half since Week 7 against Seattle — the last time they lost a game.According to Johnson, those back-to-back possessions will force the defense to do some collective soul searching ahead of next Sunday’s divisional matchup with the St. Louis Rams. Derrick Hall satisfied with D-backs’ buying and selling Top Stories “We always preach going into a half that we stop them and we get points as an offense,” said Johnson. “We didn’t do that. Coming out in the third quarter, we are on defense and its our opportunity to go out and make a statement and get our offense the ball back. And we didn’t do that, either. As a whole on defense we are not pleased with the way that we played. “Coming into the game we were well-prepared, and they didn’t do anything that we didn’t expect. We didn’t make the plays that needed to be made, and that’s something we need to look in the mirror about, watch the film and be tough on each other.” Grace expects Greinke trade to have emotional impact Former Cardinals kicker Phil Dawson retires