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Sunday punch

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week AMARE STOUDAMIRE A couple of days after signing a five-year, $73 million deal, some doc does a little scope job on the left knee of the Phoenix Suns center, only to find out he’ll have to sit four months. Think the team shoulda done the surgery first and the contract second? FANTASY ISLAND BENSON’S TURN TO BEAR DOWN Some Week Six tips for fantasy football owners: Who to start: For all the patient owners, it’s finally time to dust off Cedric Benson. With Thomas Jones injured, Benson will get the bulk of the carries for Chicago this week. It couldn’t come at a better time with the Vikings, the worst defense in the NFL, coming to town. Minnesota allows 178 rushing yards per game. It’s time for the Bears to show why they invested a high first-round pick in Benson. Who to sit: Regardless of if the reinstated Ricky Williams takes carries away, Ronnie Brown isn’t worth a start against the stingy Tampa Bay defense that ranks No. 1 in the league against the run. Stay away from the Miami running game this week. Who to pick up: With Stephen Davis and DeShaun Foster listed as questionable this week for Carolina, it’s not a bad idea to stash Nick Goings on your bench and see what happens. Goings had five 100-yard games when given a chance last year. – Matthew Kredell Note: For more fantasy insights on the Internet, visit dailynews.com/fantasyfootball. FROM THE LIP “Gap wedges? It’s like hair loss – there are so many products for problems you’ll never fix.” – Comedian Denis Leary, on what he finds amusing about golf, in the November issue of Golf Magazine. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! HOT … LUKE WARM … COLD FISH MAURICE DREW This might not be exactly how Karl Dorrell drew it up before the season. But the UCLA tailback has taken charge, playing inspired ball while pushing his team into the national spotlight since his grandfather’s passing. The new name on his back says it all. center_img DOUG EDDINGS At least the befuddled ump finally admitted he should have made a better mechanical call. But why drag Mr. Goodwrench into this? If the Angels shrivel up in the ALCS because of this blunder, Josh Paul deserves heat, but so does this Don Denkinger wannabe. last_img read more

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Nissan to invest R1bn in South Africa

first_img23 August 2012 In a vote of confidence in South Africa’s automotive industry, Nissan is to invest R1-billion in the expansion of its plant at Rosslyn outside Pretoria in order to double its capacity and to prepare for production of a new one-ton pick-up range aimed at both the local and export markets. The company made the announcement on Wednesday to coincide with the visit to South Africa of Toshiyuki Shiga, chief operating officer of Nissan Motor Company of Japan. Shiga told journalists at the Rosslyn plant that he was “here today to say we are now more interested in committing ourselves to business in Africa”. South Africa, he said, would “serve as our door to more of the continent”. The move is also in response to the state’s Automotive Production and Development Plan (APDP), which will come into effect in 2013, aiming to pick up where the current industry plan leaves off by stimulating the expansion of local production to 1.2-million vehicles per annum by 2020, with an associated deepening of the local auto components industry. According to Business Day, Nissan’s investment is aimed at doubling producation at the plant to about 100 000 units a year, starting from the 2014 financial year. Nissan South Africa MD Mike Whitfield told Engineering News that the expansion of the plant would create about 800 new direct jobs and about 4 000 jobs in its supply chain. Nissan SA would also be partnering with the Gauteng provincial government in investing an additional R200-million in setting up a training centre to ensure that the skills needed for the plant’s expansion were available. Whitlfield told Engineering News that the local content of the new pick-up, excluding the power train, would be increased from the 50% of the current Hardbody pick-up to 70% of its replacement. National Association of Automobile Manufacturers of SA director Nico Vermeulen told Business Day that Nissan’s investment showed confidence in South Africa’s industry. “BMW launched its new 3-series, Ford its new Ranger, VW its Polo Vivo and so on, all recently,” Vermeulen said. “Toyota made a big investment in 2006. “We can see that major automotive manufacturers are on course to work with the APDP, which shows the industry is on a good track.” SAinfo reporterlast_img read more

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Why Hinterlands Startups Can’t Get Silicon Valley Funding

first_imgHow OKR’s Completely Transformed Our Culture China and America want the AI Prize Title: Who … Related Posts Tags:#start#Venture Funding tim devaney and tom steincenter_img What Nobody Teaches You About Getting Your Star… Silicon Forest, Silicon Prairie, Silicon Beach, Silicon Hills, Silicon Sandbar. Nice ideas, all of them. But let’s get real. Startups anywhere outside the two major tech hubs of Silicon Valley and Silicon Alley have even more trouble attracting serious venture capital than they do finding a food truck with a decent bulgogi burrito.Location Still MattersIt’s a central paradox of our time. The Internet and all its associated machines and gadgets enable anyone to be connected to anyone else -anytime, anywhere. But startups located anywhere other than a high-tech center may as well be pitching for investment in the Silicon Taiga. (Yes, there is one, don’t ask where.) Because relationship networks and personal contacts still matter. Judy Sindecuse, CEO and managing partner at Capital Innovators, a startup accelerator in St. Louis, is trying to crack the code. Her organization runs a 12-week mentorship program for promising entrepreneurs in the St. Louis area and provides them $50,000 in seed funding. But then comes cap-and-gown time – and the hard part for Capital Innovators graduates: attracting real investment from bigtime VCs on the coasts.That experience is consistent with research conducted by Aziz Gilani, a director at Houston venture capital firm DFJ Mercury. Last year, Gilani ran a study of 29 North American accelerators for the Kauffman Fellows program. He found that 45% of them produced not a single graduate who went on to raise venture funding.Getting Past the Flyover Syndrome“We’ve been very successful in our follow-on seed funding,” says Sindecuse. “We’ve had 13 companies graduate from the program and we’re somewhere between $7 million and $9 million in follow-on funding for our grads. But that follow-on money has come primarily from local angels and high-net-worth individuals in our network. What I need to solve is the A round of institutional venture funding.”One plank in her pitch: it costs less than half as much to buy into a company in St. Louis than it does in Silicon Valley. She just has to convince the big-money folks that there are smart founders with promising companies around the U.S., not only in the graduating classes at TechStars and Y Combinator.In the meantime, Sindecuse is working to develop a strong local investor community that can support companies coming out of Capital Innovators. A group of high-net-worth individuals in the St. Louis area recently banded together to create a seed stage fund called Cultivation Capital. The fund has promised at least $1 million over the next year to Capital Innovators grads.Two Capital Innovators companies that have taken decent follow-on seed rounds are LockerDome, a social network that connects sports fans and athletes, which raised $2 million after over-subscribing on a $1 million round and plans to raise between $5 million and $10 million in the next year; and JBara Software, which makes customer-management software and raised $250,000.The Missing PieceBut Sindecuse admits that the series A venture capital round “is still the missing piece and is something our region has always struggled with – building a network with the tech centers on the coasts. We have the local component nailed but getting that big round of capital is the next piece of the puzzle.”If she can actually solve that puzzle, she’ll be one of the first to do so.St. Louis image courtesy of Shutterstock. How to Get Started in China and Have Successlast_img read more

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Ceres silences Roar

first_imgJohn Lloyd Cruz a dashing guest at Vhong Navarro’s wedding NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers But Ceres came up with a trademark response that put the hosts on their heels.The Busmen got a deserved equalizer from Marañon just before halftime. Marañon then combined with Mike Ott in the 65th minute and curled one home from just inside the box.Nazari scored off a scramble with 15 minutes remaining as Ceres weathered a late surge by Brisbane that included a goal from Franjic in the 87th minute.Ceres’ victory augurs well for what has been a difficult time for club football in the country following the pullout of two clubs from the PFL—Meralco Manila and Ilocos United—the past two weeks.Struggling to gain foothold with sponsors and fans, club football in the country got a huge boost from the Busmen, whose meteoric rise has put the spotlight on Philippine football again.ADVERTISEMENT Slow and steady hope for near-extinct Bangladesh tortoises MOST READ The dead matchup that keeps shuffling Another upset over Tianjin, a club that boasts Brazilian star Alexandre Pato and Belgian national team standout Axel Witsel, will send the Bacolod-based club in the group stage of the Champions League for the first time in history.Given little chance against the formidable Roar, the Busmen got two goals from Spanish attacker Bienvenido Marañon, before Filipino-Iranian midfielder Omid Nazari scored what turned out to be the decisive goal late in the second half.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBrisbane finished third in the tough A-League, which is considered one of the best leagues in the Asian Football Confederation, and has three players with World Cup experience in Greek defender Avram Papadopulous and Australians Ivan Franjic and Brett Holman.For a while, Brisbane was in control with former Italian international Massimo Maccarone putting the hosts in front with a close range finish in the 35th minute. Read Next Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon Citycenter_img Don’t miss out on the latest news and information. 2 ‘newbie’ drug pushers fall in Lucena sting With another brave and clinical performance on enemy ground, Philippines Football League champion Ceres Negros pulled off one of the biggest upsets in AFC Champions League history, while boosting the country’s football reputation anew.By stunning Brisbane Roar, 3-2, Tuesday night in the AFC Asian Cup Qualifying round at Queensland Sports and Athletic Centre, the Busmen became the first Philippine club to surpass the second round of the continent’s top-tier club competition and set up a duel with Chinese powerhouse Tianjin Quanjian.ADVERTISEMENT View comments Typhoon Kammuri accelerates, gains strength en route to PH Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES Kammuri turning to super typhoon less likely but possible — Pagasalast_img read more

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Forget Twitter: It’s For The Tragically Connected

first_imgLets get real about this, to paraphrase Loren Feldman, “Twitter: people write stuff, people read stuff. That’s it”. There is no big social networking secret at work here. It’s simply a communication tool and not even a very good one. It breaks down more often than my first car, which I only paid $240 for. If you think using Twitter is free, you are insane. As a business person, you already realize that your time is money, so when you spend an hour on Twitter learning what people had for lunch, you are paying for that. When you think about it, you can apply that to everything. Even reading this post is going to cost you money, I just hope I can make it profitable for you. The above article was written in collaboration with Twitter is fantastic if you have a market which already uses the system. But ask yourself, do you need to reach out to that market? By the way, you can Building a following from scratch simply using Twitter is possibly not the best use of your time. A following on Twitter should be viewed as a by-product of success elsewhere. This only makes sense if your business is with the natural inhabitants of this system. You need to be able to connect with your customer base by giving them the least amount of hoops to jump  through. Even RSS. How many normal people use an RSS reader? I live and die by RSS, but I am not  normal. I live life on the cutting edging of Web 2.0. The truth is, twitter is for geeks. Actually, it’s not even for geeks, it’s for uber-geeks. Not that there is anything wrong with that, I use twitter myself and have at times been called a geek. But to someone who uses the Internet for business (gasp!) and to make money, Twitter is often just a distraction. company name on Twitter even if you don’t plan to use it, just in case.  -Dharmesh Still not convinced? Still want to walk the soft sands and hoped you wont get sucked in?  Then, by all means, Twitter away.  Originally published Jun 12, 2008 12:47:00 PM, updated October 20 2016 , a social media marketing expert.  Thanks, Lyndon!  It’s something for the ADD crowd to cook up and inject into their veins. There is nothing wrong with using these systems. But what are you online for? Chat, make friends, make love? All good stuff, but are you online to make money? It’s important to get your priorities right. Is your market the uber geek? If so, dive in, Twitter is where your market is at. Twitter is addictive. Real people are using it to communicate, and that can be fun. If you are online to have fun, fine and dandy. But, if it’s profit you are after, you need to judge accordingly. Some have said it’s a great tool to use for list building. But when you absolutely need to build a list and be able to communicate with your market, a third party system is not it. Email is far more effective and people do not have to sign up to a third party system to use email. Unless your customers already have a Twitter account, forget it. If your customer base already uses Twitter, you may have already read numerous blog posts praising the system and are using it to your advantage. If so, that’s great.  That is not what this post is about. Topics: But, if you own a small consulting firm or are the VP marketing for a medium-sized manufacturing firm, I doubt twitter is where your customer base will be hanging out. You need to identify and connect with your customers and potential customers, and Twitter is not usually the most efficient (or effective) way to do that. This post is not an anti-Twitter post, it’s not even a pro-Twitter post. It’s a “Do that which makes sense for your business” post, a reminder that there are black holes out there which will suck all your precious time from you and not give you much (if any) return. Lyndon Antcliff if you’d like, and I promise not to tell you what I had for lunch. And regardless, I still think you should reserve your brand name or To get real benefit from Twitter you need to build a following.  Those who  already have over a thousand followers can send a digg request or a “hey, check out this post”, and get a great response. But here’s the thing, that following has been built up over months or years, with hours worth of expended effort. People simply follow/fan/friend the same people whatever system they are in. The person being followed simply says, “check out this new system”, and they all go join and add the same people to their list. follow me on Twitter Twitter Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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10 Marketing Tips From the Speakers of Upcoming 2011 #IMS [Contest]

first_img and Inbound Marketing Summit sign up for the discount (requires no purchase) HubSpot User Group Summit ,  everyone who entered gets 20% off their tickets to the 2011 IMS and HUGS events. Simple as that! There is no financial obligation to enroll in this contest. Do you plan to attend IMS? Have you attended previous years? What are you most excited for? View more presentations from Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketing Summit Originally published Jun 16, 2011 12:30:00 PM, updated March 21 2013 If As a special bonus, three entrants will be randomly selected to win a free pass to both events, an $800 value. Have fun with it, and ask your network to help! To celebrate this great event, the IMS and HUGS team are giving folks acenter_img The Claim your discount now or learn more! are two of the biggest inbound marketing events of the year. Running back-to-back September 14-16, 2011, here’s what you have to look forward to: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Race to 20% – Win Discounted or Free Tickets 2,000 people . How does it work? HubSpot Internet Marketing by Friday, June 17 @ 5:00pm ET chance to win 20% off (or free tickets!)last_img read more

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10 Ways to Increase Conversions Using Psychology [Infographic]

first_img Originally published Jan 2, 2015 8:00:00 AM, updated February 01 2017 734Save The best marketers I know are always on the lookout for clever hacks and tools to increase their conversion rates. They’re the ones to jump on Snapchat, or experiment with animated GIFs in email, or hack together a parallax scrolling landing page. The best marketers I know also understand that these new tools and ingenious hacks don’t always pan out. Sometimes, jumping on the latest trends doesn’t make a dent in your conversion rates, no matter how well you’ve implemented them.So to make sure they’re hitting their goals every month, top marketers will optimize their marketing based on something that’s been around for a while now: human behavior. They read up on what makes people tick — and adjust their marketing accordingly. Thanks to Help Scout, getting up to speed on the most important research in psychology is easy. In the infographic below, they’ve curated and summed up some smart, science-backed tips for increasing your conversions. Check it out!734Save Conversion Rate Optimizationcenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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How to Grow Your Business on a Budget [Free Ebook]

first_img Business Growth Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 20, 2015 12:00:00 PM, updated February 01 2017 Topics: If only I had more budget, I could grow my business.We’ve all had this thought before — but what’s actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it. You need to market your business to get new people through the door, and you need a great customer experience to keep them happy and coming back. Without a great customer experience in place, you can miss out on real growth. So to help you attract and retain customers on a budget, we’ve created a new tactical ebook, How to Grow Your Business on a Budget. In this guide you will learn how to:Target the right customers Build an online presence for your business to generate trafficAttract new customers without paid marketingStreamline the customer experience to keep them coming backReady to grow your business with better marketing and customer experience strategy? Download How to Grow Your Business on a Budget today.last_img read more

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How to Make the Customer the Hero of Your Story

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Customer Success Originally published Dec 20, 2017 8:00:00 AM, updated April 18 2018 Topics:center_img Customer Code: Creating a Company Customers Love from HubSpotAnd when that happens, companies might find themselves marketing to one persona, selling to another, and providing customer service to yet another.A Forrester report cites three main pitfalls companies face when transforming into a customer-centric organization:Lack of clarity. Even though parts of their organizations strove to be customer-centric, employees lacked a shared understanding of the intended experience they were supposed to deliver.Failure to get broad-based buy-in. Some companies failed to transform their cultures because they didn’t embed customer-centricity into all parts of the organization.Loss of interest. Many companies embarked on a cultural transformation journey, only to lose focus before they’ve completed the job.The problem is that customer experience spans the entire organization and the end result — the experience — is defined by both the larger organizational initiatives and the smallest decisions. A focus on the customer isn’t a project — it’s a mindset and a way of doing business at every stage of the buying process and beyond.How to Build  Customer-Centric Companies1. Define a shared vocabulary and definition of who the customer is.While many organizations had buyer personas, few used them at all or with consistency. Other organizations maintained separate or conflicting personas in different departments.Organizations need to build personas based on actual conversations with customers and don’t overcomplicate them. Make them simple enough that everyone in the organization can understand and remember them. (And if you’re looking for help with this, get started creating buyer personas with our template.)2. Create a comprehensive view of customer experiences.The customer journey is not defined by just the marketing team, and it’s not linear. Companies need to at least attempt to map out the various different interactions a person has with that company both on the path to purchase and after becoming a customer — and fixate on improving the customer experience.Identifying these points will help a brand or agency to understand where the experience is lackluster, what conversion paths need to be adjusted, and how to create an overall better experience.3. Create a multi-dimensional view of customers and their needs.Building a better experience means not only an understanding the company’s customers’ demographic information and behaviors, but also understanding what the customer’s needs and motivations are — this is at the core of creating a better experience. If you can anticipate the emotions or desires of customers, you can tailor the experience to address these needs in the most personal way possible.4. Measure the customer experience.Until we can measure the quality of the experiences we deliver, we’re guessing our way toward customer-centricity.Determining a metric that’s can be used to prompt action, rather than worrying about whether or not it measures every small interaction, is the key.Whatever metric a company uses to measure customer success — be it Net Promoter Score®, customer satisfaction, or customer happiness score — measure it frequently, and obsess over customer feedback. Work it into compensation and bonus packages for your employees, and make sure each and every one of them is aware of it and can play a role in improving customer experience.5. Make executives and leadership accountable for customer experience.If no one knows who is responsible for the experience, that likely means that no one is.Because a customer’s experience spans the breadth of various different departments, ultimately, leadership needs to be accountable for that experience. Otherwise, different departments will either ignore the customer experience or create their own, which may not be in line with the brand’s goals, or the department that is in charge has no authority to make changes that impact another team’s work. The leadership is also what determines priorities and budgets, and typically if an initiative can’t secure a spot on the budget, it’s not a priority. All these can hinder the spread of customer centricity in a company. In addition, customer experience needs to be a factor in all company decisions — down to the shipping company used by a brand. Build answering this question into every decision you make — from your choice of vendors to the emails you send to customers to notify them of a service outage.Do you consider your company to be customer-centric? Share how you achieved it with me on Twitter.Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. Who is responsible for customer experience?If you can list one specific person in your company, and you can actually get consensus on this from the rest of your team, then you’re doing better than most.Bain & Company’s report on the service delivery gap found that 80% of the companies they surveyed believed they delivered a “superior experience” to their customers, but the customers they surveyed stated that only 8% of companies were really delivering. A focus on the customer should be at the core of any company’s initiatives, but even still, few companies actually hold themselves accountable for the experience they are delivering — or they don’t have a plan for improving their customer experience in the first place. Some don’t even realize how far reality is from their own perceptions.The challenges to becoming a customer-centric company aren’t easy to overcome alone — which is why the entire team needs to invest in customer centricity, from the ground up. Keep reading to learn more about customer centricity and exactly how companies can achieve it.What Is Customer Centricity?What is customer centricity?Customer centricity is a way of doing business so that every team and department foster a positive customer experience, at every stage of the customer journey. Being customer-centric builds customer loyalty and satisfaction when customers are happy and, in turn, start referring new customers.A customer-centric organization should be easy to recognize. It starts with this simple mindset: When you make a decision, any decision about the way you think about a product, the way you market a product, the way you sell a product or service, the conversation starts with an understanding of who it’s for and what they need. It means that you start with an informed perspective on who your customers are, and work backwards from there to help them achieve their goals, at all costs.That should be a logical starting point for any company, but it’s much more challenging when put into practice — especially at larger companies where silos and divides create disparate views of who the customer actually is.last_img read more

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Data Journalism: A Simple Guide for Marketers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 22, 2016 6:00:00 AM, updated February 01 2017 Data Visualization Topics: For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims.However, in recent years, data journalism has become the norm in almost every industry. And as a result, the need for data journalists continues to rise — companies like Priceonomics, Pandora, and many more digital agencies are all looking for people that aren’t afraid to get their hands dirty with numbers and charts.If you’re not familiar with the concept of data journalism, you’re not out of luck. In fact, you’re the right place. To help businesses understand the value of this approach, I’ve done some research myself.Below you’ll find helpful information surrounding what data journalism is, what data journalists do, and how you can get started.What is Data Journalism?Data journalism is a specialized practice that involves the discovery and distribution of news, with a heavy focus on analysis, data visualization, and storytelling.A brief history of data journalism:One of the earliest examples of data journalism was seen in one of the very first editions of The Guardian in 1821. The bound volume included a table of leaked data from all the schools in Manchester, the number of students (by gender), and the cost of education.Image Credit: Data Journalism HandbookThis was the first time the public had been exposed to this type of information, and the author of the piece suggested that this type of data transparency — while controversial at the time — would be necessary moving forward if they wished to improve current conditions and processes.If you fast forward to the 1950s, you can see how the introduction of computers — specifically the UNIVAC — helped to more dramatically shift the focus of traditional journalism. For example, one of the first instances of computer-assisted reporting (CAR) was during the 1952 presidential election, where CBS News used the machine’s calculation of election results in their broadcast.And by the early 1970s, the term precision journalism surfaced as a way to describe a new way of looking at newsgathering — one that was rooted in scientific techniques, data collection, and thoughtful analysis. According to Philip Meyer, who went on to author a book about the practice, this new perspective was needed to help journalists establish both objectivity and truth.”Precision journalism was a way to expand the tool kit of the reporter to make topics that were previously inaccessible, or only crudely accessible, subject to journalistic scrutiny,” Meyer explained.Thanks to the wealth of information available today, data journalism continues to evolve and expand. With the help of visual tools such as infographics and interactive charts, journalists have become more sophisticated storytellers — using data to inform a majority of their work.So, What Do Data Journalists Do?The general role of data journalists is to create data-backed content that sheds light on facts, interesting trends, and trivia. A data journalist could be a writer, economics writer, data scientist, data visualizer, or even just a data nerd.As a result of the level of content saturation on the internet, data journalism is no longer restricted to big publishing companies and newsrooms. While businesses of all shapes and sizes continue to seek out opportunities to create better, more informative content, they’re beginning to explore different tools and formats for conveying information.With an emphasis on in-depth research and lateral thinking, data journalists are able to cut through the content clutter and information overload. But there’s more to the job than that …They use data in a myriad of ways.In fact, there is a huge potential for sites that publish content — no matter what the topic may be — to infuse their information with statistics and compelling, supporting visuals.For example, a group of students from Technical University of Munich built a Game of Thrones-inspired website called A Song of Ice and Data to geek out over the statistical side of the show’s plot lines:We wanted to tell some of the Game of Thrones stories using data that we acquire on the web. Many fans of the Ice and Fire books and of the HBO show have amassed a lot of data about the plot, the characters, the great houses of westeros, the history and culture of the world of Ice and Fire, and in general anything you can think about this cultural phenomenon.”And that’s exactly what they do. Check it out:They don’t always rely on numbers.Data journalism is much more than fumbling with Excel sheets and number crunching. In fact, in some cases, it doesn’t have to be rooted in numbers at all.For example, in this piece for The New York Times, the author has done extensive research on ‘whitewashing’ in Hollywood to make a case for Asian-American’s lack of visibility on screen.Rather than focusing solely on numbers, the piece includes quotes from Asian actors, cites examples of various movies, and talks about Twitter trends like #whitewashedOUT.So while data journalism requires writers to dig through data to uncover statements, sentiments, or credible information that can be used as supporting evidence, it doesn’t have to focus on numbers alone.They make data appealing or interactive.In most cases, data-rich content works better when it is visually appealing or interactive. After all, the brain processes visual information 60,000 times faster than it does text.With this in mind, many companies have used data to create compelling interactive content. For data journalists, this is where coding, visualizing, and a keen sense of design and UX comes into the picture.A great example of this comes from the folks at ConcertHotels, who researched the history of rock to create an awesome piece of content that displays 100 years of rock music by year.As you scroll down and click on each, sample music plays. They’ve sorted the music pieces by year — and color-sorted the data to make it even more clear.The lesson? Sometimes people need more than simple pie charts and graphs to understand data. Data journalists get that. And as a result, they must continuously hone their design and development skills. (Looking for some tools to help you get your design skills in gear? Check out this post.)They know how to tell a story.The best data journalists are also skillful storytellers. They know how to distill information to create a clear and convincing narrative.If I told you that 5000+ people have died in New Jersey because of heroin, you’d probably be surprised. But would that number alone be enough to really move you?Probably not.Now, what if I made you scroll past tombstones upon tombstones with the names and ages of the people who died? Would that make an impact?Well, that’s exactly what NJ.com did …[Click here to view the entire visual]Pretty alarming, isn’t it?That’s what makes it such a great example of data journalism. It tells a powerful story without having to relying on a ton of written words. It’s simple, yet impactful.What Resources Do I Need for Data Journalism?The internet is full of resources to provide you with data of all types and sizes. You have data tools that can help you drill down data to the last pixel. You have data visualization tools that help you make sense of data chaos. You have predictive tools that throw light on future trends. At the end of the day, the possibilities in today’s data-driven world are endless.To help you get started, here are a few basic tools to explore …Data/ResearchPew ResearchUNdataData.govU.S. Census BureauStatistaStats.orgHubSpot ResearchGoogle TrendsSocialMentionData VisualizationInfogr.amZingChartTimeline JSVisually(Check out this post for even more data visualization tools and resources.)Have you experimented with data journalism? Share your thoughts and experiences in the comments below.last_img read more

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