Tag: 夜上海论坛

Dream come true for A’s golden-armed phenom

first_imgThere may be another movie on the horizon about the A’s unconventional way of uncovering talent, and this tale definitely is one for the digital age.The A’s this week signed 23-year-old Nate Patterson to a minor league contract and assigned him to their rookie level team in the Arizona Fall League. The deal was completed days after the right-hander from Tennessee was observed firing a few 96 mph fastballs.“How can you not be romantic about baseball” -Billy BeaneWords cannot describe this …last_img read more

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Step Aside, T. Rex: Bigger Dino Found

first_imgA cache of dinosaur bones, meat-eaters bigger than Tyrannosaurus rex, has been uncovered in South America.  National Geographic News says the new species, Mapusaurus, exceeded the former heavyweight carnivore in size and agility.  All the bones in a river deposit were 100% from this one species, so “the chances they had been deposited randomly are extremely low, said Rudolfo Coria, the discoverer.  “The skeletons showed no signs of disease, Coria says, so the animals were apparently victims of some sudden catastrophic event.”  The article says that even larger creatures may remain to be discovered.  See also MSNBC News, which has comparative diagrams.What would bury a group of heavy, agile, strong, mobile, intelligent monsters suddenly?  Think about it.(Visited 35 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

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Chrome Extensions Get Desktop Notifications

first_imgTags:#Browsers#Google#web Extensions for Google Chrome can now send out desktop notifications. Google just announced the availability of a notifications API for Chrome extension developers. Until now, only websites were able to deliver non-model messages with the notifications API, which was first introduced in Chrome 4 for Windows. Now, extension developers will be able to make use of the desktop notifications API to deliver notifications that appear outside of the browser window as well. One of the first extensions to make use of these system-wide notifications is the popular Gmail Notifier add-on for Chrome. After installing the extension, you will receive a notification whenever a new email arrives in your inbox. The advantage of this system is that you will see this notification, even if you are not looking at your browser.Some users will surely complain that OSX and Linux already have perfectly good system-wide notifications systems. This new notifications API, however, allows developers to create their extensions without having to think about the desktop platform and Google’s own developers won’t have to interface with multiple third-party desktop notifications platforms either. Chances are that we will see a variation of these desktop notifications in Google’s Chrome OS as well. Related Posts Top Reasons to Go With Managed WordPress Hosting frederic lardinoiscenter_img Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market A Web Developer’s New Best Friend is the AI Wai…last_img read more

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Back to back champs: Penguins beat Predators for Stanley Cup

first_imgWhat ‘missteps’? Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES READ: Penguins end Predators’ magical postseason runHaving won just three of 12 playoff series before this year, Nashville opened this postseason by eliminating the top-seeded Chicago Blackhawks in four games. In doing so, the Predators became the first eighth-seeded team to sweep a first-round series since the current playoff format was introduced in 1994. Nashville went through St. Louis and then Anaheim, with only captain Mike Fisher carrying any Cup Final experience on the roster.The stingy Predators found Pittsburgh was up to the task, with the Penguins taking the first two games on home ice. Nashville roared back at home to even things up, but the Penguins routed Nashville to set up Game 6.The Penguins ruined Nashville’s big party where the game coincided with the final night of CMA Music Festival, bringing more than 100,000 to downtown Nashville. Country star Luke Bryan serenaded fans from the rooftop of a honky-tonk in a performance that kicked off the television broadcast, and he also sang a four-song set for fans inside and outside the arena an hour before face-off.Faith Hill became the latest to sing the national anthem with husband, star Tim McGraw, giving her a hug once finished before waving a towel in each hand. At least five catfish hit the ice before the face-off.Then in a series that hadn’t featured even a single one-goal game was scoreless through the first 40 minutes. The Predators thought they had the first goal of the game, just like they did in Game 1 in Pittsburgh for being offsides, only to have referee Kevin Pollock wave it off immediately. He had whistled the play dead when he lost sight of the puck with Murray on the ice between him and the puck.Sissons tapped the puck into the net 67 seconds into the second period behind Murray’s back. Officials huddled, but the goal was not allowed.Murray also stopped Sissons on a breakaway midway through the second and also gloved a shot from Viktor Arvidsson later in the period.The Penguins also killed off 32 seconds of a 5-on-3 at 8:47 of the third after Trevor Daley punched Ryan Ellis with Olli Maatta already in the box for tripping. Murray made a big stop on a shot by Mattias Ekholm followed by a save on Arvidsson.This championship season for the Penguins lacked some of the drama from a year ago, but it was far from a slam dunk. Washington won the President’s Trophy for a second straight season and pushed Pittsburgh to seven games in the second round. Ottawa did the same thing, forcing the Penguins to double overtime to clinch the Eastern Conference title. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Heart Evangelista admits she’s pregnant… with chicken Don’t miss out on the latest news and information. Colton Sissons had a goal erased by a whistle 67 seconds into the second period. The Predators went 0 of 4 with the man advantage, including 32 seconds of a 5-on-3 in the third.Forget a golden anniversary: The Penguins will cap their 50th season with their names on the most famous silver cup in sports — again. It is also the third championship for Crosby and a handful of teammates from the 2009 title team, surpassing the two won by the Penguins teams led by current owner Mario Lemieux in the 1990s.And it’s the second championship in 18 months for coach Mike Sullivan, who has yet to lose a playoff series since taking over after Mike Johnston was fired. Sullivan is the first American-born coach to win the Cup not once, but twice.Matt Murray became the first goalie to win not one, but two Stanley Cups as a rookie after being a late-season call up a year ago and didn’t play enough games to get that tag removed. That’s something neither Patrick Roy, Ken Dryden or Cam Ward ever managed, but the 23-year-old Murray finished this Cup Final shutting out Nashville for the final 126:52.The loss ended the upstart Predators’ deepest playoff run in the franchise’s 19-year history and one that became the talk of the town far beyond Music City, catfish and all.ADVERTISEMENT WATCH: Firefighters rescue baby seal found in parking garage 1 dead in Cavite blast, fire Crosby, Malkin and others also played in the World Cup of Hockey before the season, making this an even longer year than usual. In the end, the Penguins had more than enough in the tank to bring home another title.Notes: Nashville finished the series going 0 of 8 on the power play over the final two games. … Grammy winners Cage the Elephant performed during the second intermission after playing at Bonnaroo on Friday night.Sports Related Videospowered by AdSparcRead Next View comments MOST READ Ex-NBA player Sebastian Telfair arrested on gun charges The Penguins won their fifth title — all of which have been clinched on the road — to tie the Wayne Gretzky-Mark Messier-era Edmonton Oilers for sixth on the all-time list. The Detroit Red Wings in 1997 and ’98 were the last champion to defend their title, but the Penguins are the first to do it in the salary cap era.“We knew it was going to be tough all year, but we just tried to keep with it,” said Crosby, who won his second Conn Smythe Trophy as postseason MVP. “We had a lot of injuries and things like that. We just kept finding ways. That was really what we did all season, all playoffs. It’s great to be able to do it.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutHornqvist scored off Nashville goalie Pekka Rinne’s left elbow to end the scoreless game. Nashville challenged for goalie interference, but the goal was upheld. With Rinne pulled for an extra attacker, Carl Hagelin set off a bench celebration with an empty netter with 13.6 seconds left.Nashville lost for just the first time in regulation on home ice this postseason. Pittsburgh Penguins goalie Matt Murray (30) blocks a shot by Nashville Predators’ Colton Sissons (10) during the second period of Game 6 of the NHL hockey Stanley Cup Final, Sunday, June 11, 2017, in Nashville, Tenn. (AP Photo/Mark Humphrey)NASHVILLE, Tenn. — Sidney Crosby is bringing the Stanley Cup back home to Pittsburgh for a second consecutive year.Patric Hornqvist scored with 1:35 left and Matt Murray made 27 saves for his second straight shutout as the Penguins became the NHL’s first team in nearly two decades to repeat as champions following a 2-0 win over the Nashville Predators in Game 6 on Sunday night.ADVERTISEMENT Heart Evangelista admits she’s pregnant… with chicken Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games World’s 50 Best Restaurants launches new drinking and dining guidelast_img read more

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Forget Twitter: It’s For The Tragically Connected

first_imgLets get real about this, to paraphrase Loren Feldman, “Twitter: people write stuff, people read stuff. That’s it”. There is no big social networking secret at work here. It’s simply a communication tool and not even a very good one. It breaks down more often than my first car, which I only paid $240 for. If you think using Twitter is free, you are insane. As a business person, you already realize that your time is money, so when you spend an hour on Twitter learning what people had for lunch, you are paying for that. When you think about it, you can apply that to everything. Even reading this post is going to cost you money, I just hope I can make it profitable for you. The above article was written in collaboration with Twitter is fantastic if you have a market which already uses the system. But ask yourself, do you need to reach out to that market? By the way, you can Building a following from scratch simply using Twitter is possibly not the best use of your time. A following on Twitter should be viewed as a by-product of success elsewhere. This only makes sense if your business is with the natural inhabitants of this system. You need to be able to connect with your customer base by giving them the least amount of hoops to jump  through. Even RSS. How many normal people use an RSS reader? I live and die by RSS, but I am not  normal. I live life on the cutting edging of Web 2.0. The truth is, twitter is for geeks. Actually, it’s not even for geeks, it’s for uber-geeks. Not that there is anything wrong with that, I use twitter myself and have at times been called a geek. But to someone who uses the Internet for business (gasp!) and to make money, Twitter is often just a distraction. company name on Twitter even if you don’t plan to use it, just in case.  -Dharmesh Still not convinced? Still want to walk the soft sands and hoped you wont get sucked in?  Then, by all means, Twitter away.  Originally published Jun 12, 2008 12:47:00 PM, updated October 20 2016 , a social media marketing expert.  Thanks, Lyndon!  It’s something for the ADD crowd to cook up and inject into their veins. There is nothing wrong with using these systems. But what are you online for? Chat, make friends, make love? All good stuff, but are you online to make money? It’s important to get your priorities right. Is your market the uber geek? If so, dive in, Twitter is where your market is at. Twitter is addictive. Real people are using it to communicate, and that can be fun. If you are online to have fun, fine and dandy. But, if it’s profit you are after, you need to judge accordingly. Some have said it’s a great tool to use for list building. But when you absolutely need to build a list and be able to communicate with your market, a third party system is not it. Email is far more effective and people do not have to sign up to a third party system to use email. Unless your customers already have a Twitter account, forget it. If your customer base already uses Twitter, you may have already read numerous blog posts praising the system and are using it to your advantage. If so, that’s great.  That is not what this post is about. Topics: But, if you own a small consulting firm or are the VP marketing for a medium-sized manufacturing firm, I doubt twitter is where your customer base will be hanging out. You need to identify and connect with your customers and potential customers, and Twitter is not usually the most efficient (or effective) way to do that. This post is not an anti-Twitter post, it’s not even a pro-Twitter post. It’s a “Do that which makes sense for your business” post, a reminder that there are black holes out there which will suck all your precious time from you and not give you much (if any) return. Lyndon Antcliff if you’d like, and I promise not to tell you what I had for lunch. And regardless, I still think you should reserve your brand name or To get real benefit from Twitter you need to build a following.  Those who  already have over a thousand followers can send a digg request or a “hey, check out this post”, and get a great response. But here’s the thing, that following has been built up over months or years, with hours worth of expended effort. People simply follow/fan/friend the same people whatever system they are in. The person being followed simply says, “check out this new system”, and they all go join and add the same people to their list. follow me on Twitter Twitter Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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HubSpot TV – Social Media Debate – Conversion or Conversation?

first_img Originally published Nov 15, 2008 5:29:00 PM, updated July 04 2013 Finally! “72% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords” http://blog.hubspot.com/blog/tabid/6307/bid/4405/How-Do-You-Measure-the-ROI-of-Social-Media-You-Don-t.aspx Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack HubSpot TV Episode #15- November 14, 2008 Takeaway: Small and medium sized companies have an opportunity to outperform the big slow Fortune 500 with inbound marketing – in this case, SEO What The F**K is Social Media – http://www.slideshare.net/mzkagan/what-the-fk-social-media?type=powerpoint  Shiba Puppy Cam – 9 hours, 2.5 million views – http://www.ustream.tv/channel/shiba-inu-puppy-cam Subscribe in iTunes They reached 2 billion photos a year ago. They’re well behind Facebook, with 10 billion. And they’re falling further behind – a year ago Facebook had just 4.1 billion photos. http://searchengineland.com/study-fortune-500-doesnt-get-seo-15377.php Flickr reaches 3 Billion photos – http://www.techcrunch.com/2008/11/03/three-billion-photos-at-flickr/ Headlines Takeaway: If you have great data, share it and use it to bring people to your business. Fortune 500 Doesn’t Get SEO – Forum Fodder ROI of Social Media Debate Twitter: JenHarris09 what’s the best way besides alltop & twellow to find influencers in a particular verticle? Advertising on Facebook, is it worth it? Google Flu Trends, released this week, is (a) very interesting: http://www.google.org/flutrends/, and (b) a classic piece of inbound marketing: http://www.nytimes.com/2008/11/12/technology/internet/12flu.html?_r=1&hp&oref=slogincenter_img http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5554/view/topic Closing @mzkagan’s presentation on slideshare about what the f**k social media is http://www.adamfullerton.com/?p=190 Takeaway: Don’t let the train leave without you. Get involved now! Mailbag Like HubSpot TV? Takeaway: Post all your business events – webinars, seminars, receptions, etc. Takeaway: Figure out where you audience is and be there! LinkedIn Launches Events – http://blog.linkedin.com/2008/11/07/announcing-linkedin-events/ Takeaway: Think about using Twitter in interesting ways for your business and adding personality to your products. Intros – Post your events in LinkedIn Takeaway: Puppies are cute! And… streaming is sometimes about building viewership over a long time period, and it is less about what actually is happening, and more about what you think might happen. @MarsPheonix – Pizza Hut reached $1 Billion in sales online, in large part due to their Facebook app Order a Pizza on Facebook: http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/order-a-pizza-without-leaving-your-facebook-app.html Marketing Tip of the Week Twitter: cselland @mvolpe you should continue the [social media] ROI discussion – great discussion on your blog post this morninglast_img read more

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Twitterhea: The Unstoppable Urge To Tweet [cartoon]

first_img Originally published Jul 17, 2018 9:01:00 PM, updated July 18 2018 it’s a big day for circular foods pic.twitter.com/qMWfLs0dsS— [halloween name] (@arb) August 21, 201713) It’s Important to Keep Things in Perspective ok im gonna do a thread of vines tht made me actually lol here we go— alex 😉 (@firedupbby) June 7, 2017 25) Because I Miss Vine and These Are Hysterical Me looking at my own snapchat stories, selfies and tweets after a long day, just reflecting on how great I am. pic.twitter.com/x6002kyihv— MaKayla MaShelle (@MakaylaMashelle) June 8, 2017 me: twitter is a cesspoolalso me: twitter has provided 98% of my entertainment for the day— keithlaw (@keithlaw) June 2, 2017 Thanks for the clarification, Dad. pic.twitter.com/Y2ulMh7sJV— Ray (@rayy_baybay) July 21, 2017 10) Personal Branding Is Everything 5) You Had One Job twitter users: let us edit tweetstwitter: the stars are now heartstwitter users: an edit button pleasetwitter: we made everything round— Haley Byrd (@byrdinator) June 15, 2017 8. I HAVE NEVER NOT LAUGHED AT THIS https://t.co/wDVoABKgUN— alex 😉 (@firedupbby) June 7, 2017 [detective inspecting my body at the bottom of the grand canyon] looks like the victim was tweeting “more like the bland canyon” and fell in— Bob Vulfov (@bobvulfov) July 7, 2017 Instagram: My life is a party.Snapchat: My life is a quirky tv showFacebook: My life turned out great!Twitter: We’re all going to die.— Mikel Jollett (@Mikel_Jollett) January 8, 20172) Just Keep Mowing … There are a lot of things to be negative about on the internet today.And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it’s easy to feel jaded about social media in particular.In fact, we surveyed more than 3,000 people around the world, and one-third responded that they feel “awful” after browsing social media — with Facebook taking the crown for most awful feelings induced.So, in an effort to combat these feelings of awfulness, we’ve compiled 30 of the funniest tweets about social media we could find. And with a healthy mix of snark, mockery, and memes, we think they sum up what it’s like to be a social media user — the good, the bad, and the ugly.26 of the Funniest Tweets About Social Media We’ve Ever Seen1) On Optimism 4) Social Media Gods Don’t Give with Both Hands how it feels to log off twitter in 2017 pic.twitter.com/PsGAAPI7GN— Ziwe (@ziwe) June 5, 20173) Take the Good with the Bad 139 characters pic.twitter.com/WkfdXL8oLh— Caitlin Kelly (@caitlin__kelly) September 26, 2017 What was I smoking… pic.twitter.com/xZareCENLM— Eric Peters (@EricPeters0) July 12, 2017 I’m a: ⚪️ man⚪️ woman🔘 brand Seeking: ⚪️ men⚪️ women🔘 retweets and attention— MoonPie (@MoonPie) August 23, 2017 how i’ll feel if my DMs ever leak pic.twitter.com/Re6UH60EtV— corey kindberg (@coreykindberg) August 28, 2017 26) See? I Told You 17) Hindsight Is 20/20 it’s super annoying to me when people are very good at twitter and also really good at instagram come on you can’t have both— Marissa Emanuele (@HiThisIsMarissa) April 25, 2017 20) In a World Where You Can Be Anything, Be Kind This account has been asked to test Twitter’s new 280 character limit, but as a 100-year-old brand, we believe our fans most enjoy traditional tweets with brevity, so we declined. We hope to continue to provide a fun, positive place to discuss MoonPies moving forward. Thank you.— MoonPie (@MoonPie) September 27, 2017 The 280-character limit is a terrible idea. The whole beauty of Twitter is that it forces you to express your ideas concisely (1/47)— James Poniewozik (@poniewozik) September 26, 2017 19) Life Comes At You Fastcenter_img 6) On Twitter Expanding its Character Limit Facebook: Essential oils.Snapchat: I’m a bunny! Instagram: I ate a hamburger.Twitter: THIS COUNTRY IS BURNING TO THE GROUND.— Jeanne Hulme (@jeannes_jargon) July 28, 2017 9) Change Your Passwords, People I want an app for each website I visit. And I want all of them to have loud videos that play automatically. This is my ideal user experience— Shuja Haider (@shujaxhaider) August 28, 2017 I would love to start an interview series with random people from Instagram called “How Do You Afford Your Life?”— Sam Lansky (@samlansky) September 25, 20178) Please, Don’t Auto-Play Videos with Sound It’s reassuring that even Mark Zuckerberg’s crew can’t overcome the awkward moments that linger while ending a Facebook Live pic.twitter.com/VVqRHKS9iv— Brian Ries (@moneyries) September 21, 2017 Me every morning v. me after five minutes on Twitter pic.twitter.com/KBEzzVZ9i6— Sady Doyle (@sadydoyle) June 21, 2017 22) I Wish I Knew How to Quit You 11) At Least They’re Honest 21) You’re Amazing. Yes, You. 15) Seriously, Twitter Users Are Salty About This One Being on Twitter pic.twitter.com/sQbDWShv4i— clicky but scary (@djclickbait) June 11, 2017 Me: I should do a three day social media detoxAlso me: I should ask Twitter what they think of that idea— M. Keaney Anderson (@meghkeaney) June 3, 2017 18) When You Gotta Tweet, You Gotta Tweet 12) Total Eclipse of the Tweet 24) On Technical Difficulties Social Media Trends 23) We All Have Guilty Pleasures 14) Short, Sweet, and To the Point (1/47) 16) Caution: Parents on Facebook 7) Seriously, Though Twitter: your jokes suckInstagram: your face sucksSnapchat: your life sucksFacebook: your family misses you and is also racist— Adrienne Airhart (@craydrienne) October 29, 2015 Topics: This is my Twitter brand. pic.twitter.com/I0D19IJ6EJ— liz (@eedollmeyer) August 27, 2017 Don’t forget to share this post! 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16 Things People Really Hate About Your Email Marketing

first_img Topics: Figuring out the right email sending frequency certainly takes some experimentation — here’s a scientific approach to it if you’re interested — but there’s never a need to send the exact same email to a recipient twice in a row. That’s just bad marketing automation . 9) Sending Emails Once in a Blue Moon The flip side of the coin is that you get emailed so infrequently, you forgot who the company was. Or maybe you remember the company, but it’s been so long since you’ve heard from them … you just don’t care that much anymore. Leads need to be consistently nurtured to maintain interest in your company; remember that there is such a thing as communicating too infrequently. 10) Including Broken Dynamic Content You know what’s a bummer, [BLOG READER]? Getting an email that tries to implement personalization using dynamic tags, only to find filler text in its place. It’s embarrassing for you, and it looks unprofessional to the reader — not to mention it muddies the clarity of your email content. We understand that sometimes, the form field being mapped to that content is empty, but you should be working with an ESP that lets you set relevant default text that will appear in those instances (like HubSpot’s email software does, pictured below). Have you ever been forced to duke it out with a company just to get off of their email list? What about insist that you never opted in to someone’s email communications in the first place? Or maybe you did opt in once upon a time, but the messages are so poorly targeted and infrequently sent you’d have no way of remembering your relationship with that company in the first place.These days, we’d be hard pressed to find someone who hasn’t melted down into an unproductive diatribe with sloppy email marketers who fill our inboxes with unsolicited, random, and irrelevant messages. And I know none of us want to be guilty of such behavior! So to keep us all in check, we’ve compiled a list of the most annoying things (actually, some are just plain illegal) email marketers do. This way, we can all just stop it already. 16 Things People Hate About Your Email Marketing 1) Emailing People Who Didn’t Opt In The first rule of email marketing is only email people who have opted in. (You thought I was going to make a Fight Club reference, didn’t you?) If CAN-SPAM laws aren’t enough to deter you from emailing people who haven’t explicitly asked to receive email from you, remember that emailing a cold list will also result in some pretty paltry metrics; since they haven’t indicated interest in you, your open and click-through rates will be much poorer than with an opt-in list. It also means you’ll suffer miserable unsubscribe rates, greatly impacting the deliverability of your future email marketing campaigns.And if none of that makes you bat an eye, consider your brand’s likability. You know how it feels to receive unsolicited email. Don’t be that guy. 2) Making Unsubscribing Difficult No matter how amazing your email marketing is, some people are going to want to unsubscribe. Maybe they don’t work in the same industry anymore. Maybe they moved and your email marketing caters to people in a specific area. Maybe they just have too many emails. Whatever the reason, there’s nothing more frustrating than scrolling to the bottom of an email and not seeing an option to unsubscribe (and again, having no unsubscribe option is actually illegal ). Or worse, struggling to find the unsubscribe option that’s hidden with teeny tiny font, and written in confusing language like, “Learn more about why your email address is receiving these messages.”Make the option to unsubscribe simple; if your recipient wants to do it, they will take the time to scan your email, find the link, and be removed from your mailing list. You get to decide whether they leave your unsubscribe center fuming in annoyance, or relatively level-headed. 3) Not Honoring Unsubscribes This seems to go without saying — if someone unsubscribes from your email communications, you should opt them out. So what’s the deal with those emails you get back (despite just unsubscribing) that say, “It may take up to 2 weeks to remove you from our email list.” Two weeks!? What’s the hold up? Is the unsubscribe guy on vacation? AGAIN … you’re legally obligated to remove opt-outs from your list within 10 days’ time , so waiting for two weeks could result in you answering to the law. This is where email marketing software that integrates seamlessly with your CRM comes in handy, as the opt-out is immediately processed and recorded in both the contact record and within the email software. But if you’re removing unsubscribed addresses from your list manually, make it a top priority to process that request. 4) Writing a Vague Subject Line After deliverability hurdles are crossed, the subject line is the gatekeeper of your email. Your content will never see the light of day if the subject line isn’t interesting enough to entice a click. In fact, we’ve written an entire blog post about how to craft catchy subject lines that get recipients clicking!But you know what? We don’t always need catchy. What we need is relevance . Clever or not, the subject line should tell readers what they’ll get when they open the email. As we stare at our bloated inboxes each morning, or click over to our email tab as we see the number of unread emails piling up, we expect to see something useful. It should be worth our time to stop what we’re doing and read the latest piece of content to hit our inbox. If the subject line gives no indication of the email’s relevance to our lives, it’s certainly not going to get opened — and as a result, it becomes just one more thing we’ve wasted time trashing. 5) Not Indicating How We Know Each Other We’re all on a lot of email lists, and there’s just no way to keep it all straight. So sending emails that don’t give the recipient a clue as to who you are and how you know each other is a guaranteed way to make your readers struggle. What company is this? When did I sign up for these emails? Don’t make them think! Send your email from a recognizable sender name, and use the beginning of your email to establish your relationship with the recipient to prevent deletions and unsubscribes. HubSpot customer Bonafide does a good job of this, reestablishing their connection with the lead in the beginning of their email copy. 6) Speaking With Forced Sincerity “Hello Mike! Hope things are going well!” This is a relic from the days when dynamic content was new, the concept of personalization in email marketing was the hottest ticket in town — and the two were tied together like peanut butter and jelly. The thing is, inserting someone’s first name and getting “personal” by asking how they’re doing isn’t really personalization. In fact, it’s incredibly generic, because it can apply to everyone on your email list. And your email recipients see right through it. Start your emails with a recipient’s name, sure; but you should really spend your time segmenting email lists so you can provide targeted content instead of trying to finesse copy that could apply to anyone under the sun. Which takes us to our next email marketing pet peeve … 7) Providing Irrelevant Content The content of your email — whether the copy itself or the offer you’re promoting — should be something the email recipient actually wants to receive. And you would know what they want to receive if you’ve spent time collecting lead intelligence, segmenting your email lists based on that intelligence, and mapping the appropriate content to each segment of your list.What some email marketers do, however, is email blast a 10% off coupon for dog food when half of their email list only owns a cat. If the content you’re sending out won’t be helpful to everyone on your current list, slowly back away from the ‘Send’ button, and refine the list to which you’re sending your email. 8) Bombarding Recipients With Email A surefire way to see an onslaught of unsubscribes is hammering your recipients’ inboxes with emails. Take a look at this instance from Dell, who sent the exact same email. Twice. In two days. You know, in case I wanted to re-evaluate my decision not to open it the first time. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 1, 2012 9:00:00 AM, updated July 28 2017 11) Not Including a Call-to-Action I know, not including a call-to-action (CTA) in your email content sounds like more of a sales person’s pet peeve — how else are they going to get more sales-ready leads in their funnel? But it’s actually a huge annoyance for email readers, too. Like I mentioned a little earlier in this post … you shouldn’t make your email recipients think! It’s not that they can’t think, it’s that they are likely multi-tasking as they read their email, and the more detective work required to glean “the point” of your email, the more likely they’ll just give up and hit ‘Delete.’ And without a clear CTA in each and every email, recipients will feel like they just wasted their time after trashing your message, because no meaningful action was taken as a result of reading your email. 12) Sending Emails That Aren’t Mobile Optimized According to ComScore and Markle , 70 million US consumers are checking their email on mobile devices. And 40% are doing it 4 or more times per day. So what does it feel like when one of your emails is opened in their inbox? Are they pinching to make the screen fit, and incessantly scrolling right to left to read your copy? Can they read your email in both plain text and HTML (more on this later)? Is descriptive alt text included for those who don’t want to wait for their phones to load your images? Is the experience pleasant across all mobile devices? It’s hard enough to get opens and click-throughs from desktop emails; your audience is even more unforgiving on those tiny mobile screens! 13) You’re Overdesigning Your Emails We’re all about beautifully designed emails , don’t get me wrong. But there’s such a thing as overdesigning an email, either to the point that the message barely functions, or the meaning is completely lost. When your email message has too many images, your message could suffer a slow load time — not good for those already suffering inbox overload. But even if your images do load quickly, it’s critical to consider whether the message actually makes sense without all those bells and whistles. If your recipients’ email clients don’t load images, will they still receive a message as powerful as the one that comes across with your highly designed email? And if they do load images, is the call-to-action lost upon them amid bright colors and flashing text? With email design, keep it simple, stup…err, sweetie 😉 14) Not Optimized for Plain Text and HTML Your email obviously looks stellar when HTML is enabled — thing is, some recipients have their emails defaulted to only show plain text. And if your email is only optimized to look great as HTML, your reader will have a pretty jumbled message on their hands. Not. Good.On the other hand, you might have an email that looks great in plain text and HTML — when HTML is enabled, that is. Again, not every email automatically displays all of the HTML in your messages, especially rich formatting elements like images. So how do you ensure that the meaning of your emails isn’t lost due to poor HTML optimization? Here’s a quick checklist:Always assign clear alt text to imagesMake your email message comprehensive even without imagesAvoid CSSUse plain text style bulletsUse light background colors so text doesn’t disappearDon’t copy and paste from other word processorsAlways include a link to the web version of the emailIf you’d like to learn even more about optimizing your emails for both plain text and HTML, check out this blog post on the subject . 15) You’re Not Proofing Your Email Before Sending We’re all human; spelling and grammatical errors slip into our copy from time to time. But the email inbox is a highly personal space, and not taking the time to proof your email before sending it shows disrespect for the precious space in your recipients’ inboxes. Luckily, there are precautions you can take to make sure this happens extremely infrequently — forward your emails to a grammatically inclined colleague before hitting send ! Ask them to check that all of the links in your email work, too, especially the link to your primary call-to-action. What a bummer for readers and marketers alike to realize your stellar email offer can’t be redeemed because of a broken link! 16) Not Providing a Real Address to Reply To Just because it happens on a computer doesn’t mean email isn’t a personal form of communication — which means it should go two ways. When you email your recipients, they should be able to reply to your message via email, too. When your return address is reply-fe5f112-91596_78057@e.biz.com, you’re kind of giving a giant middle finger to your recipient. Make the ‘Reply to:’ field an actual, working email address, or at the very least, provide a legitimate method of contact within the email message itself. What about email marketing grinds your gears? Share your pet peeves in the comments! Email Marketing Mistakeslast_img read more

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The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]

first_imgHow powerful is your sales and marketing machine? If you’re like most businesses, chances are, that machine could be a bit stronger. That’s why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines.Think about it — the core of inbound marketing is making marketing that people love, or marketing to people the way they want to be marketed to. Social enterprises, or companies leveraging social, mobile, and open cloud technologies to revolutionize their relationships with their customers, build customer profiles to better understand their customers’ interests and needs. When combined, the result is a powerful machine that thrives by getting to know your best leads and customers inside and out, and marketing and selling to them on their terms.What’s why we worked with Salesforce on the following infographic to explain how these pieces fit together to enhance a business’ sales and marketing machine. For a better look at this horizontally aligned infographic, click on the image to enlarge to learn more about why your business should build a sales and marketing machine of the future by practicing inbound marketing, creating customer profiles, building better employee collaboration, and driving social ROI. And to learn more about how to create a more closely aligned sales and marketing machine, check out our joint webinar with Salesforce, “5 Steps to Establishing an Effective Sales & Marketing Methodology,” now available on demand. (Download it Here!) You can also follow the conversation using the hashtag #salesmktg. Topics: Marketing and Sales Alignment (Click the infographic for a full-sized version.)How powerful is your sales and marketing machine? center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 14, 2012 9:00:00 AM, updated October 20 2016last_img read more

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New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]

first_img Social Media Engagement Marketers who are worth their salt have known it for years. If you want your audience to take a specific action, you actually have to ask them to do it — in email, in display ads, on landing pages, blog articles — you name it. But for whatever reason, it seems like once we started using social media for marketing, we collectively forgot all about calls-to-action (CTAs).Let’s end that now. I’ve long been a proponent of using calls-to-action in social media. In fact, my research actually proves that tweets that include the call-to-action phrase “please retweet” get more retweets — 4X more, in fact. But what about the impact of CTAs within other social networks … like Facebook?To gauge the success of different types of CTA phrases on Facebook, I turned my attention to more than 1.2 million posts from the top 10,000 most Liked Facebook Pages. I specifically looked at Facebook posts that included the words “like,” “comment,” or “share,” and found that they tend to garner more of the specific action they referenced compared to posts that didn’t include those words. Check it out … Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Originally published Nov 20, 2012 9:00:00 AM, updated October 20 2016 Remember — Facebook’s EdgeRank algorithm rewards “engagement” on your Facebook posts. In other words, posts that attract a lot of engagement in terms of actions such as Likes, shares, and comments will be rewarded with greater visibility in users’ News Feeds. And isn’t that what all marketers want?So if you’re trying to increase the reach of your content on Facebook, consider experimenting with social CTAs in your Facebook posts. Phrases like “leave a comment/Like this post/share this post if …” may do wonders to spark engagement among your Facebook Page fans and visitors.Have you experimented with social calls-to-action in your social media marketing? Have you noticed increased engagement and visibility?last_img read more

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