The universe of communicators is all abuzz about authenticity. But what the heck is authenticity, and how do you put it to work for your nonprofit?I see authenticity (communications-wise) as being honest, direct and truthful, and conveying those values via accessible, straightforward messaging. True accessibility gives your audiences a way into what your organization really does and contributes to the communities it serves, rather than what you say you’re doing.It’s the difference between a cocktail party conversation with someone very closed, and someone more open, with whom you can get into a meaningful conversation on a topic important to both of you. With the closed-up conversationalist, you’re frustrated and somewhat bored since you can’t get below the surface. A few minutes of chitchat is all you can take, then you’re off to refill your drink.But with the person you can really talk to, time flies by. That person is being authentic, sharing herself with you. You both let down your usual filters, opening the door to a real connection.Storytelling — another hot subject for today’s communicators — is one of the best ways of conveying authenticity. You let your clients or program participants showcase the impact of your work. And, through relating your work via individuals — people with faces, families and work lives — you make it easy for your audiences to connect with your organization; emotionally and intellectually.Source: http://www.gettingattention.org/my_weblog/2007/07/your-nonprofits.htmlAbout the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint.
Posted on March 29, 2016April 4, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The deadline for the MHTF-PLOS Collection, “Neglected Populations: Decreasing Inequalities & Improving Measurement in Maternal Health,” has been extended to 1 May 2016!To highlight the many dimension of maternal health inequality, the Maternal Health Task Force (MHTF) has partnered with Public Library of Science (PLOS) for a new collection, “Neglected Populations: Decreasing inequalities and improving measurement in maternal health.” The collection will focus on the use of new and innovative tools to measure, track, and reduce disparities. The collection aims to disseminate new evidence on this critical topic, with specific focus on the work of maternal health researchers in low-resource settings.Study Populations, Researchers, and Topics of InterestIn order to produce a well-rounded collection, we are particularly interested in submissions that include study populations in sub-Saharan Africa, migrants, women in conflict areas, racial minorities, adolescents, or stigmatized groups. Early career researchers and/or researchers from low- and middle-income countries are encouraged to submit their work. The collection seeks research that utilizes disaggregated data, measurement, or other specific tools to quantify disparities or identify inequity in maternal healthcare.For research requirements and submission details, please see the original call for papers.Share this: ShareEmailPrint To learn more, read:
Charlotte Brower. Photo: North Slope Borough.North Slope officials have called for a special election to recall Mayor Charlotte Brower after residents successfully gathered enough signatures on a petition.Download AudioKTVA-TV reports the announcement was made Tuesday at a North Slope Borough Assembly meeting.The effort to recall Brower began after allegations that she misused borough funds. She has been accused of using public money to send her grandchildren to a basketball camp in California and to purchase cakes for her daughter.Petitioners starting gathering signatures in November and have collected more than the 492 signatures needed for the recall.According to the borough clerk’s office, the special election will be held April 5.Bower said in a statement that she is looking forward to discussions with the community on the important issues facing the borough.