Informal collectors make a valuable contribution to the environment. (Image: Sapro) The survey revealed that 29% of all South Africa’s plastic packaging is recycled. (Image: Shamin Chibba) MEDIA CONTACTS • Annabe Pretorius South African Plastic Recycling Organisation +27 83 654 8967RELATED ARTICLES • Ethiopian tread shoes a hit • New solutions for water conservation • Recycle that old mobile • Using waste to save the world • E-waste pilot project deliversShamin ChibbaThe plastic recycling industry is having a positive impact on job creation in the country, according to a recent announcement by the South African Plastic Recycling Organisation (Sapro).The claim was made in Sapro’s first annual plastics recycling survey, which was conducted in collaboration with the South African Plastics Federation and released in July 2011. The study covers a four-year period to the end of 2009.Among a host of findings, the survey indicated that the recycling industry is now responsible for more than 39 000 workers.According to Sapro general manager Annabe Pretorius, recyclers employ as many as 4 800 workers directly and a further 35 000 indirectly. This brings the industry’s annual payroll to R250-million (US$32-million).She explained that indirect jobs include the self-employed informal collectors who pick, sort and pack the plastics, as well as the drivers who transport the recyclable materials.Surveyors interviewed 193 recycling manufacturers around the country and visited up to 175 sites.“The bulk of the survey was done in the greater Gauteng, KwaZulu-Natal and Western Cape areas,” said Pretorius.Public’s environmental awareness increasingAccording to the survey, the public’s attitude towards recycling has changed for the better over the years, with more people wanting to be involved.Researchers recorded a 32% increase in the volume of plastic recycled between 2005 and 2009.Pretorius said environmental awareness is greatest among the middle and upper classes of South Africa.However, this does not mean the lower income groups are oblivious to recycling trends. Pretorius said this group re-uses materials such as plastic shopping and rubbish bags that are discarded by higher earning consumers.To increase awareness, Pretorius said school groups and mass cleaning campaigns are essential.One of the major drives hosted by the industry is Clean up South Africa Week, which took place in September 2011 and encouraged people to clean up public spaces.She said approximately 1 000 people cleaned up beaches along the country’s coastline.Rory Murray, marketing director of recycled refuse bags manufacturer Tuffy Brands, said consumers can do their bit by choosing products that are recycled from a high percentage of “post-consumer” waste.Such products contain materials that were thrown away after being used, taken out of the environment by recyclers and subsequently recycled to be used again.“We physically take out of the environment and reuse it, so essentially it’s cutting down on rubbish that ends up in a landfill site,” Murray said.He added that consumers can check the labels of the products they buy to make sure they have been recycled from high percentage post-consumer waste.Murray added that consumers should be wary of products claiming to be 100% recycled as they are actually taken from “pre-consumer” waste. This is waste which is not taken out of the environment. He said this procedure does not make a difference to the preservation of the planet.SA leading in recyclingDuring the survey period, 165 772 tons or 29% of all plastic packaging was recycled. Almost 50% of the recyclable materials were obtained from post-consumer sources such as landfills.These statistics indicate that South Africa’s recycling market is well developed. “At 18%, our country’s mechanical recycling rate is the highest in the world,” said Pretorius.Mechanical recycling is when a used product is recycled to make another product.By comparison, Europe’s mechanical recycling rate is between nine and 11%. This is because most of their recyclables are incinerated to produce energy and not to make new products.“The products South Africa makes from recycled material goes back into thin film materials,” said Pretorius. These include shopping and rubbish bags.Benefits of recyclingAlthough sceptics believe recycling uses up more energy than other methods of waste management, Pretorius gives valid reasons why recycling should become a daily part of life.She said petroleum, from which plastic is made, is a resource that we should stretch as far as we can. This would reduce the need to manufacture more plastic than is needed.“The material has energy, so why waste it?” she said.She also said that with South Africa running out of landfill space, it is sensible to rely on recycling.According to the survey, recycling a ton of waste has twice the economic impact compared to landfills. It pays R1 095 ($141) per ton more in salaries, produces R4 905 ($629) more in goods and services, and generates R1.3-million ($166 895) more in sales.The only time recycling can have a harmful impact on the environment, Pretorius said, is when consumers drive long distances to drop off waste and emit carbon monoxide through the use of cars.ChallengesThough recycling awareness is on the rise, Pretorius said there is still work that needs to be done to get people into the habit of recycling.“Consumers have to be trained to separate recyclable waste and non-recyclable waste. This has to be practised at home,” she said.Recyclers are feeling the pinch as electricity costs are too high, making operations more expensive than before.If the efforts of Sapro and South African Plastics Federation don’t pay off, Pretorius said that at least 34 500 families who rely on a collector’s income will suffer, 400 companies linked to the recycling industry will not be able to conduct business, prices for products such as refuse bags and irrigation piping will increase, and municipalities will eventually run out of landfill space.To overcome these challenges, the survey indicated that the recycling industry must recover the highest percentage of used materials at the lowest cost.This can only be achieved if the recycling industry takes the initiative when dealing with plastic industry forums to ensure that their expertise and equipment is used to everyone’s benefit; when recyclers partner with serious role-players to create awareness; and when recyclers approach government professionally so they are taken seriously.
Sunil GavaskarThe Indian sub continent will be relieved that there’s a team from the region which has reached the final. It’s the good old fashioned virtue of the sub continent-patience- which has seen Sri Lanka enter their second World Cup final. The last time they made it to the final,,Sunil GavaskarThe Indian sub continent will be relieved that there’s a team from the region which has reached the final. It’s the good old fashioned virtue of the sub continent-patience- which has seen Sri Lanka enter their second World Cup final. The last time they made it to the final, they won the World Cup in Lahore under the combative Arjuna Ranatunga’s leadership and on the back of the blazing starts provided by Sanath Jayasuriya and Romesh Kaluwitharana and the silken smooth strokeplay of Aravinda de Silva. The current captain Mahela Jayawardene is definitely not likely to get under the opponents’ skin like Ranatunga used to, and if anything as a batsman, he is even smoother than de Silva was. Before Aravinda de Silva, there was Roy Dias, who made batting look easy and was a joy to watch even if he kept you on the field chasing the red ball.When Jayawardene came in to bat in the semi-final, Sri Lanka had lost their first two wickets for 67 in the 14th over and the out-ofform Upul Tharanga was at the crease. The skipper quickly realised that the Kiwis had done their homework and were not offering any width at all and were bowling a much fuller length which restricted the arc of swing. So he bided his time, picked the ball for singles and played himself in. There were plenty of overs still left to launch an assault later. Jayawardene’s plans worked brilliantly. Tharanga found his touch to score at a run-a-ball and Chamara Silva kept the momentum going, allowing the skipper to play the way he wanted. If an Indian batsman had batted like Jayawardene did in those early overs, the supporters at the ground would have booed him and those watching at home would have thrown things at their TV sets. Jayawardene’s ton has to be one of the best world cup innings everThe SriLankan captain’s patience had a purpose behind it and that was to keep wickets in hand till the final 10 overs. When those overs began, he had the innovative Tillakaratne Dilshan batting with him. Dilshan is a cricketer in the Ranatunga mould, only much slimmer, and he loves a challenge. Those last 10 overs went for more than 100 runs as Jayawardene unfurled the full range of his shots which make him such a sublime batsman. His century has to be one of the best World Cup innings ever and the Kiwis had little idea how to contain him or where to bowl. The final overs of the innings often can change the mood in the camps. If the attack is torn to shreds as the Lankans did, the side chasing the target is demoralised and the side defending the total goes in with a spring in their steps. If the counterattack does not come immediately, the side chasing is under more pressure. The Kiwis lost their skipper early, and Lasith Malinga made life even more difficult as the Kiwi batsmen were unable to pick him. To add to the agony, Muttiah Muralitharan came on and wove his magic and shut off all escape routes.The Sri Lankans also displayed another sub continental trait. They released their grip on the game and allowed the last wicket to flourish. Not only did it delay the win but it also reduced the margin of victory to less than 100 runs. In a sport where psychology plays a big part, a thumping win by over 100 runs sends the kind of signals the next opponent does not want. But by letting things drift, the Lankans lost out on the big morale booster.Now that they have reached the final, they will have to settle the anxiety pangs that a final always creates. Unlike the other semi-finalists, they have one extra day of rest as well as one more day to think about the finals. They will be getting millions of messages from their countrymen, and while these are always welcome and most appreciated, they do add to the pressure of living up to their expectations. The Sri Lankan fan is a lot more patient and tolerant than the Indian fan, and that will make it that much easier for them.The Lankans also have some players from their 1996 World Cup winning squad in their ranks in the Caribbean, and they will no doubt tell the others what the pressures can be and how to handle the nerves.That’s going to be the easy part. Going out there and delivering will actually decide if they repeat 1996 or not. Former India captain Sunil Gavaskar will be writing an exclusive column for INDIA TODAY all through the World Cup.advertisementadvertisement
Brand Management There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. Personal brand advocates claim that putting your name on your work and tweeting and blogging your own ideas and thoughts helps to enhance your own social standing, while also lending credibility and trust to your company. Detractors say that companies who become too closely associated with strong personal brands can become overshadowed by their contributors, or even alienate or insult members of their potential audience who dislike an individual, but might otherwise like the company. In truth, there is no magic bullet. Each company and each individual needs to figure out what feels personally right to them. But, that’s a pretty safe answer, isn’t it? The Personal TakeI think that personal brand can enhance a company much more than detract from it. Diversity is a cornerstone of success, and when I see a company that has a variety of people, all expressing their different interests, cares, and concerns, I see strength. The days of companies as huge, monolithic, unfeeling entities are quickly falling behind us, as we gain greater access to businesses through their presence online. When I interact with a company, I want to know there’s a human on the other side of the keyboard, and not a corporate policy. The “no magic bullet” answer is the company line. The old way of doing business. A dying way. Customers or prospects don’t want bland prescriptive advice; they want to know what you really think, so they can engage in a real conversation with you. Not everyone at your company has to agree with everything that you say, and you don’t have to agree with what they say– as long as you are saying something real and something interesting, you cannot lose.There are exceptions to this, of course, such as when someone’s personal brand is highly destructive, insulting, or negative, but those cases are usually rare. As long as the people in your company are using common sense, they will most likely be adding much more value than they are detracting.What do you think—is personal brand something that should be kept separate from company brands? Or do they enhance each other?Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and FacebookDownload the ebook now! to have access to these charts for use in your own presentations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 16, 2010 10:00:00 AM, updated March 21 2013 Topics:
So, why do we take our expensive salespeople and insist they must be good at “cold-calling” when the buyer doesn’t want anything to do with this? Don’t get me wrong. A salesperson needs to be able to communicate in an effective and compelling manner over the phone. The purpose, however, of the communication should not be getting the sale today, but finding potential customers. What other ways have you succesfully created demand for your sales team? What’s stopping you from being successful at demand creation? , a sales and marketing development firm. Here are several practical ways to enable your the salesforce to create demand and eliminate the need to cold call: NetProspex Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company. inbound marketing software Cold calling is an exercise in futility and the least efficient way to find potential customers. I’m absolutely amazed at how many pundits and sales consultants recommend this as a viable approach to sustainable demand creation. Focus To Grow Visible Gains Invest in making your top salespeople sought after speakers regarding industry issues. Investments might include enrolling them in the national speakers association training courses, or hiring someone to market your top salespeople as speakers. ) Costs at least 60% more per lead ( HubSpot, The State of Inbound Marketing Harvard Business Review These are horrible statistics for people whose salaries typically cost a company more than $60,000 per year. to build educational video marketing apps that are not like infomercials. ) . -like conference for your industry and feature your best and brightest staff and salespeople in a non-informercial way. Regardless of your executive title, you must realize that the rapid rise of the social web has changed buyers’ expectations. The fact is they do not want to deal with salespeople until they are 70% down the path of the buying process. Since 2007, the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Eliminate the lowest performers on your sales team and repurpose those resources at the early stages of the sales process to create demand for your company. I’m not saying it doesn’t work, but who would buy a product with the following traits: social web Originally published Jan 17, 2011 4:00:00 PM, updated October 20 2016 Topics: Invest in crowd-sourced lists with detailed meta-data to target your marketing efforts on the phone and the web. One of my favorite list companies is This is a guest post by Teicko Huber. Teicko is the founder of TED , such as HubSpot, and that attracts buyers to your website. markhillary Invest in tools like Write a series of must-have industry guides your top salespeople can give away. Has a rate of less than 2% of phone calls resulting in a meeting ( build remarkable content Develop a strategic ) has dramatically shifted power from sellers to buyers. Today’s buyers resist interacting with salespeople until they are good and ready. Invest in Leap Job Marketing and Sales Alignment Doesn’t work 90.9% of the time ( Photo by:
Originally published Dec 20, 2011 9:00:00 AM, updated February 01 2017 Topics: Get Found Ebooks – Social Media Ebooks to help you learn how to use social media for marketing: Beyond the Facebook Business Page: How to Generate Traffic and Leads with Facebook How to Use Google+ for Business How to Master Facebook Marketing in 10 Days How to Use Twitter for Business – An Introductory Guide How to Use LinkedIn for Business How to Use Facebook for Business How to Monitor Social Media in 10 Minutes a Day A B2B Marketer’s Guide to Great Facebook Pages See also: HubSpot Social Media Tools Convert Ebooks Ebooks to help you convert website visitors to leads and sales: Introduction to Effective Calls-to-Action 10 Commandments of Marketing Automation An Introductory Guide to Building Landing Pages The Definitive Guide to Integrating Social Media and Email Top 7 Inspirational Email Tests Lead Generation Lessons From 4,000 Businesses Discover the Key Components of a Successful Landing Page Optimization Strategy 7 Steps to Jump-Start Your Email Marketing Strategy See Also: HubSpot Landing Pages , Lead Intelligence , Email Marketing , Prospect Intelligence Analyze Ebook An ebooks to help you analyze your inbound marketing process: An Introduction to Inbound Marketing Analytics See also: HubSpot Marketing Analytics , Competitor Tracking Read all these ebooks and still looking for more? Try the Inbound Marketing book , written by HubSpot co-founders Dharmesh Shah and Brian Halligan. Here’s a list of ebooks that will help you solve that problem. The links below will give you access to the best HubSpot ebooks of the last 18 months — and they’re organized in a way that makes it clear how they fit into the core inbound marketing methodology. (You can download this entire, special inbound marketing collection here .) What is that methodology? Three simple steps: (1) Get found. The first thing you need to do as a marketer is make sure your site is getting found by leads and prospects. There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) Convert. Once you get people visiting your site, you need to work on converting them into leads, and then customers. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3) Analyze. Once you have this process in place, you need to analyze it and improve it to make sure it’s running efficiently. Inbound Marketing Ebooks Ebooks to help you learn broad inbound marketing strategies: 25 Website ‘Must Haves’ for Driving Traffic, Leads and Sales The Ultimate How-to Marketing Guide The Essential Step-by-Step Guide to Internet Marketing 11 Examples of Online Marketing Success 2011 Online Marketing Blueprint Get Found Ebooks – SEO Ebooks to help you learn SEO: Learning SEO From the Experts: A Step-By-Step Guide How to Spot Bad SEO Services How to Increase Awareness And Generate Leads With Local SEO Introduction to Search Engine Optimization See Also: HubSpot SEO Tools Get Found Ebooks – Content Ebooks to help you learn how to create great content: The Essential Guide to Writing and Launching eBooks that Generate Leads 13 Business Blogging Mistakes & Their Easy Fixes How to Achieve Business Growth Through Blogging Who’s Blogging What: Better Business Blogging in 2011 See Also: HubSpot Website Tools ; HubSpot Blogging Tools Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack