Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Gerry Lauzon Marketing Analytics HubSpot . Here at I know that you’re thinking about that last point, “But if I don’t measure EVERYTHING, my CEO will ask me for that one number that I don’t have and I’ll look bad!” You do run that risk, but if you have the numbers that prove the cost of collecting and analyzing a huge amount of data, you can both defend your decision and try to build that time and those tools into your budget going forward. I’ll also warn you that this will happen. You’ll occasionally screw up (being human and all). To try to minimize the damage, see if you can find out what your CEO wants to see and measure before you begin. By setting strict parameters of time and what you’re measuring, you can know that you need to measure your marketing efforts. The problem many marketers have is figuring out all others must bring data So you useful. ‘s infamous ” Where’s the money going? Topics: ROI Do you NEED the detail? ROI Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website W. Edwards Deming that would be what , physicist and quality improvement pioneer. While it’s reminiscent of J . very It is easy to get wrapped up in the minutae of data points. Do you really need to see exactly who clicked on exactly which link in your email? Or would a unique click computation for an email blast or lead nurturing campaign be sufficient? When you’re thinking about this, keep in mind that more detail = more human time spent in analysis and more complex tools required to gather and Learn how to Measure the Effectiveness of Your Website. Does your CMO or CEO have a pet project? Wouldn’t it be to learn how to Measure the Effectiveness of Your Website. we have a saying we live by: You may not get all the numbers right on your first attempt. However, through trial and testing you will be able to build a solid foundation of web analytics knowledge and be able to apply it to your business moving forward. Here are a few tips to help decide: . measuring — ? Conversely, wouldn’t it be great to show them objectively that it was a waste of time and money? (Note: if you do the latter, don’t actually use those words. Present the data simply and cleanly and let them come to their own conclusions…) Maybe your CEO has a certain budget item under a microscope; We all know that the “it” buzzword is analyze the data to show them a great ” quote, your first priority is to show where the money goes. (And, of course, to show what comes back from the money!) If you’re trying to figure out where to start with your analytics, start with your biggest budget item and work your way down. Originally published Apr 29, 2010 8:00:00 AM, updated October 20 2016 Download the free video What steps have you taken to measure digital marketing in your business? erry Maguire . “ defend your data Image Courtesy of What do the “Powers That Be” care about? . Show me the money to .” In God we trust measure ; awesome What if you screw up?
In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. (Okay, I guess they expanded on it a little bit here.)Upon some even closer investigation, what Twitter fails to tout in its blog announcement is all the benefits the redesign has for business accounts on Twitter. According to Ad Age, Twitter is also releasing ‘Brand Pages’ for marketers, which offer brands on Twitter improved customization and business-oriented features. Let’s explore what you have to look forward to!4 Business Benefits of Twitter’s Redesign1. Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account’s background design were often hidden by the timeline of tweets.Marketing Takeaway: This means much better brand recognition for your business’ Twitter account as well as a more prominent distinction between brand pages and personal pages. Yay!2. Featured Tweet: Businesses can also elect to feature a particular tweet above their timeline. This featured tweet also auto-expands to show an embedded photo or video from Flickr, YouTube, or another source.Marketing Takeaway: Marketers, this is a great way to highlight particular campaigns, promotions, or offers you’re running that you’d like to attract more visibility to over a longer period of time. The shelf-life of a regular tweet is short, but with the use of these featured tweets, you can essentially expand the shelf-life of a promotion on Twitter. You can also support these tweets with engaging images and videos to better illustrate your offer and give your lead gen offers even more potency.3. Separating @Replies From @Mentions: Brands will also now be able to easily differentiate between their @replies (tweets directed at the brand) and their @mentions (tweets just mentioning the brand with @username), as Brand Pages will separate these tweets into two buckets for account administrators.Marketing Takeaway: This is great news for marketers who manage their business’ Twitter presence via Twitter.com or their mobile device. Being able to easily distinguish between @mentions and @replies can help marketers streamline their responses and communication on Twitter.4. Embeddable Tweets: Website owners will also be able to embed a tweet onto their website, giving site visitors the ability to favorite, reply to, or retweet a tweet without even leaving the web page.Marketing Takeaway: There is so much marketing potential here! Better integration between Twitter and a business’ website offers a great opportunity for marketers to merge these two worlds, expanding their reach on Twitter through on-site interaction.For the time being, Twitter has only rolled out Brand Pages to a select number of partners and Twitter advertisers, so we’ll have to wait patiently for our opportunity to customize our new pages. Twitter indicates it will be rolling out its new overall redesign over the next few weeks, so we may see embeddable tweets a little bit sooner than Brand Pages. If you’d like a peek at how the overall redesign will look in general, check out the following video:Are you excited for Twitter Brand Pages? How do you think they’ll impact your business’ Twitter presence?Image Credits: Ad Age, Twitter Twitter Updates Topics: Originally published Dec 8, 2011 4:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Spain’s Garbine Muguruza successfully defended her Monterrey Open title on Sunday when Victoria Azarenka retired injured from her first WTA singles final in three years.Second seed Muguruza was leading the match between the two former world number ones 6-1 3-1 when Azarenka decided she was unable to continue because of an injury to her right leg.”Thank you for your passion, support and energy. It’s unfortunate I couldn’t give my best today, but I tried my hardest.”An emotional @vika7 thanks @Abierto_GNP for the love en route to her first final since giving birth. pic.twitter.com/rIdyRLnj5e WTA (@WTA) April 7, 2019″It’s unfortunate I couldn’t give my best today, but I tried my hardest,” a tearful Azarenka, who had not previously reached final since the birth of her first child in December 2016, said at the presentation.”I want to say thank you to my son Leo, who is not with me here. I would love him to be here to share this with me because it is special.”The crowd responded with a chant of “Vika! Vika! Vika!”.Unfortunately, Azarenka is forced to retire due to injury.@GarbiMuguruza takes the @Abierto_GNP, 6-1, 3-1, ret. pic.twitter.com/yP5h4st1On WTA (@WTA) April 7, 2019Muguruza’s victory never looked in doubt and ensured that the record run of different women winning WTA titles this season would be extended to 16 tournaments.The former French Open and Wimbledon champion broke the pained Belarusian three times in the first set and again in the fourth game of the second.advertisement”It’s a great feeling to come back and defend a title,” Muguruza said in a courtside interview. “It’s never easy.”.@GarbiMugurza reunites with her @Abierto_GNP pic.twitter.com/RG5phtGqHf WTA (@WTA) April 7, 2019Azarenka received treatment on her leg during a medical time-out between sets, but it became apparent as the second set began that her movement had become significantly hampered.Azarenka was grimacing and stretching after nearly every point and, after Muguruza broke for a 3-1 lead, the two-time Australian Open champion decided to call it quits..@GarbiMuguruza thanks the @Abierto_GNP in English and Spanish pic.twitter.com/48gUmrqmO7 WTA (@WTA) April 7, 2019The Belarusian had entered the final full of hope after surprising top seed Angelique Kerber 6-4 4-6 6-1 in Saturday’s semi-finals.Azarenka had won her only previous meeting with Muguruza in the round of 16 at the Miami Open in April 2016, when she went on to win the title in her most recent final before Sunday.Also Read | Charleston Open: Madison Keys bags title with first win over WozniackiAlso Read | Charleston Open: Maria Sakkari beats defending champion Kiki Bertens to reach quarterfinalsAlso Watch | Great to have someone like Chris Gayle in KXIP: KL Rahul
Take a second and think about the three most important people in your life.Got ’em? Okay, now here’s a quiz: Do you know all three of their phone numbers off the top of your head?If you don’t, you’re not alone. Why waste brain space memorizing phone numbers when you can look them up on your cell phone whenever you want, right?Not too long ago, we used to outsource information we didn’t know to friends and family. Instead of remembering the information ourselves, we’d remember who knows what. Dad knows how to change a tire; Rob knows all the baseball stats; Caroline knows how to get to Grandma’s house.Now, we outsource memory to technology and the internet. The answer to any question in the world is only a Google search away. Our smartphones, our emails, WikiHow — they’ve all become a part of our external hard drive.But that reliance on the internet and less on our own memory isn’t just changing our lifestyles. It’s actually changing the structure of our brains.We’ve changed the way we take in new information. Our attention spans have become shorter. The massive amounts of information we expose ourselves to forces us to be more efficient about what we convert to long-term memories.Has memory become obsolete thanks to the ubiquity of the internet? Let’s take a look how our dependence on technology and the internet has affected our brains and how we think, learn, and remember.How We Make MemoriesTo understand how technology is changing how we make memories, let’s take a quick look at how we make memories in the first place.Every time you learn a fact or have an experience, this information enters your working memory, also known as your short-term memory.Your working memory is a fragile place. A new piece of information lives in there for only about 60 milliseconds before it’s either forgotten, or it moves to your long-term memory system.What determines its survival? Sometimes, it’s your own decision, whether conscious or unconscious: You decide whether the information is noteworthy or relevant enough to warrant becoming a long-term memory. Other times, a simple break in your attention can make you forget it.Only when facts and experiences enter your long-term memory can you weave them into more complex, big-picture ideas — a process that’s a trademark of our depth of intelligence, argues WIRED’s Nicholas Carr.It’s that jump from short-term to long-term memory that can be most profoundly affected by our digital lifestyle.Why? For one, because our working memories can get overloaded with more information than our brains can handle; and secondly, because we’ve trained ourselves to trivialize the information we learn online in the first place.Information OverloadWhen we go online to learn things, we often end up exposing ourselves to more information than our brain can possibly process and store.Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution?That leads to what’s called “cognitive overload.” It can also happen when you go online look up the name of that Russian prime minister and end up also reading your emails, scrolling through your Twitter feed, and skimming through a few articles within the same time frame.All this activity online is an interactive process that requires a lot of quick decision-making. This is why neuroimaging studies have shown frequent internet users have extensive brain activity when actively surfing the internet.But that’s not necessarily a good thing. All the skimming we do and the notifications we receive while spending time online can easily lead to cognitive overload. When the amount of information entering our working memory exceeds our ability to process and store it, we have trouble retaining that information in our long-term memory or drawing connections with other memories.”Our ability to learn suffers, and our understanding remains weak,” writes Carr.A Different Type of MemoryThe 2011 study “Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips” found that people who have access to search engines tend to remember fewer facts and less information overall because they know they can find the answer easily using the internet.In other words, when faced with a question we don’t know the answer to, we’ve conditioned ourselves not to recall the information itself, and not to stretch our memories to figure out the answer — but instead, to remember how to find the answer using a search engine.It still means we have to remember things, it just means we’re remembering a different type of thing. We’re remembering how to find the information — best practices for online search queries, the websites that might have the best answers, clues for verifying a reputable source. It’s kind of like the use of calculators in the classroom: Students are expected to do less rote memorization and are trained more on how to find the answers to complex questions.”The internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves,” reads the study. However, that does mean we’ve trained our brains to treat online information as trivial and less worthy of our undivided attention. Each time we check email or Facebook or the news, we prepare ourselves for skimming, not for learning. In a way, we’ve conditioned ourselves to forget the information before we even read it. Our brains are less apt to focus, digest information, and convert it into our long-term memory. Instead, we have an increasing appetite for more stimuli.Adapting to Our New RealityThe folks at Academic Earth put it best: “If the goal is to forge a creative mind through critical thinking, our Google amnesia may be problematic.” Like Carr said, the human ability to translate memories into complex thinking and analysis is part of what makes us uniquely intelligent.But it’s not like we’re losing the ability to think critically altogether. Frequent internet usage is our new reality, and the answer isn’t to turn it off or blame the kids — it’s to adapt so we can lessen any negative impacts on converting facts and experiences to long-term memory.Put simply, we’ll need to teach ourselves how to consciously prioritize information so we can process — and I mean deeply process — the most important stuff.But how? Just as we’ve trained ourselves to trivialize online information, we can also train ourselves to consciously commit information to memory.Repetition is one way to remember things more easily. When you do or read something once, a neurological pathway is created in your brain. When you repeat that action and experience the same reward again, that neurological pathway gets a little bit thicker; and the next time, even thicker. The thicker that pathway gets, the more implicit recalling it becomes. That’s why re-reading important articles, for instance, can be a helpful way to process and store the information in them.Another tip? Removing the interruptions that can break your attention and make you forget things stored in your short-term memory to begin with. This means closing our email and turning off notifications when we’re working. (Or even when we’re reading our favorite newspaper.)The ubiquity of the internet — and its effects on the way we think and how are brains are wired — can be overwhelming at times. Not to mention, a little creepy.“We become part of the internet in a way. We become part of the system and we end up trusting it,” said Daniel Wegner, the UCLA psychology professor who headed the “Google Effects on Memory” study.So, how will our brains continue to develop as a result of technology and the internet? I’m sure we’ll see much more research on our dependence on (and even interdependence with) technology in the years ahead. Originally published Aug 18, 2015 8:00:00 AM, updated February 01 2017 Topics: Marketing Psychology Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Business Growth Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 20, 2015 12:00:00 PM, updated February 01 2017 Topics: If only I had more budget, I could grow my business.We’ve all had this thought before — but what’s actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it. You need to market your business to get new people through the door, and you need a great customer experience to keep them happy and coming back. Without a great customer experience in place, you can miss out on real growth. So to help you attract and retain customers on a budget, we’ve created a new tactical ebook, How to Grow Your Business on a Budget. In this guide you will learn how to:Target the right customers Build an online presence for your business to generate trafficAttract new customers without paid marketingStreamline the customer experience to keep them coming backReady to grow your business with better marketing and customer experience strategy? Download How to Grow Your Business on a Budget today.
The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”“Well, I have bad news for you,” my friend told me. “It’s not going away anytime soon.”He was right. AI continues to be all the rage in the worlds of both tech and business, and is growing at a lightning-fast pace. At the most recent Google I/O, an entire suite of new AI-related product features were unveiled. Microsoft, meanwhile, launched an entire investment arm dedicated to this type of technology. And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding.To start scaling your startup, download this free Startup Marketing Blueprint today.But which ones are going to stick around?We thought you might ask that — that’s why we sought out the six that have piqued our greatest interest. We’ve listed them below and summarized what it is that they’re trying to do … and why they’ve got our attention.6 Artificial Intelligence Startups to Watch1) BizibleWhat the Company DoesIn its earliest days, Bizible’s revenue attribution product provided technology to help its customers better assess spending activity and make better decisions. Now, its new revenue planning product uses machine learning to help B2B marketers plan for every revenue-related scenario. Think: The product crunches the historical revenue attribution data to help predict what GeekWire calls “‘what if’ scenarios — like increasing marketing spend … or reducing event sponsorship budgets.”Why We’re Paying AttentionWe love it when companies examine what they already do best and say something like, “Wait a minute — we can use this information to make something even better.”In Bizible’s case, that was the marketing expenditure data it already organized and helped customers analyze. The next step, the company decided, was to help marketers make even better use of that data — with the help of intelligent algorithms that predict the results of a given current spending track, and provide budgetary alternatives that address the aforementioned scenarios.It’s that AI technology, CEO Aaron Bird told GeekWire, that helps marketers “have a good understanding of causality in the past … in order to do a good job of planning the future.”2) UiPathAre you a startup? See if you qualify for up to 90% off HubSpot software.What the Company DoesNew-York-based UiPath is known best for its robotic process automation (RPA) technology — the kind that helps to automate what can become tedious business tasks, like data entry. As PYMNTS explains, eliminating the need for human labor on such processes can help “companies save money by offloading these tasks from human contractors.”Why We’re Paying AttentionTo be completely honest — the type of technology being created by UiPath scares us a little. The potential drawback of human job elimination by way of AI continues to be a hotly-contested topic, and while it does make us slightly shake in our boots, we can’t help but be fascinated by the companies that throw their respective hats into that particular automation ring.But we also find ourselves drawn to the UiPath Academy — a “free of charge, self-led online learning environment where anyone in the world can enroll and train to obtain a UiPath RPA certification.” The point of that certification? Creating more RPA experts that can help companies implement and make the best use of technology like UiPath’s.From a certain perspective, that could be seen as UiPath’s method of countering the potential job elimination resulting from widespread RPA — by cultivating a population of experts who know how to make the best use of AI within certain organizations.3) vHiveWhat the Company DoesIn the B2B realm, most marketers don’t spend a ton of time thinking about how they would make use of a fleet of drones — at least, we don’t. That is, until we learned about vHive: The maker of cloud-based technology for enterprise-level organizations that want to use drones to manage field operations.Why We’re Paying AttentionDrones are an area of technology that’s seen mixed results over the past decade. Many brands continue to experiment with numerous uses of drones — one of the most interesting cases we’ve come across is telecom company BT using drones to provide internet service in places impacted by war and natural disasters.But at the same time, few brands seem to be able to truly make it work — some are missing sales estimates, laying off members of their drone teams, or closing up shop altogether. So when we learn about startups in this realm receiving high amounts of funding — vHive secured $2 million from VC and private investment in its first round — it makes us ask, “Okay, so what’s different about this one?” Perhaps it’s the focus on fleet management, or the target audience of enterprise-level companies, but we’re curious to see how this works out.4) AgoloSource: agoloWhat the Company DoesAnother player in the New York AI field, Agolo’s technology is designed to synthesize and summarize the media most important to professionals in order to do their jobs. Here’s a peek at how it works: Why We’re Paying AttentionInformation overload is a problem that doesn’t seem to be going away — at least, not anytime soon. And as bloggers, we often have to monitor a high volume of news about marketing and technology. That’s why intelligent systems like Agolo’s tend to make us positively giddy — they can help us figure out what we need to do, and automatically find and summarize the news that’s going to help us best do our jobs.But that benefit isn’t limited to bloggers. Marketers from every industry struggle with staying on top of the news and content they need to see in order to remain informed about competition, regulations, and more.5) VaultWhat the Company DoesAnother Israel-based startup, Vault’s technology has a primary focus on the entertainment industry. It uses big data to help professionals in this sector address and resolve both marketing and financial decision-making problems — partially with its box office sales prediction technology.Why We’re Paying AttentionEven though it’s been a while since I actually visited a movie theatre, I still positively geek out over box office rankings. After all, I’m both a consumer and a marketer, and I like to see the products — software and films alike — that amass an eyebrow-raising audience.That’s something that makes one of Vault’s products, Deep Audience, so interesting to us — its ability to take the entertainment industry’s media assets, like movie trailers or a script, and apply an algorithm that can analyze who’s going to be drawn to it.From there, entertainment marketers can make important decisions about how to package and communicate the product to this audience, depending on size, composition, and other factors. Our hope: The Deep Audience becomes available and applicable to marketers within industries beyond entertainment.6) All TurtlesWhat the Company DoesOkay, so we may have cheated a bit on this one. All Turtles is actually a self-described “AI startup studio” that provides guidance and other resources to founders of companies within this sector. The approach, according to its website, is to tackle “one frontier at a time,” starting with AI.Why We’re Paying AttentionThe act of AI startups receiving funding isn’t exactly rare news — after all, that’s how we found out about many of the companies on this list. What intrigues us about this one, however, is that it’s a startup for startups: one that was founded by Phil Libin, who’s held executive roles in both the VC and tech sectors.That’s a powerful combination of skills and experience. We’re curious to see how it’s applied and carried out in an area of business and technology that, in the grand scheme of things, is still in its earliest stages — but shows no signs of ceasing to grow at full-tilt.Types of IntelligenceWhat stands out to us about many of the companies listed here is the potential impact their work could have on a number of populations. Automated business processes, predictions, and fleet management are all very cool — but we’re eager to see how many of these brands develop technologies that will benefit individuals on a personal level. AI certainly has the ability to help professionals do their work more seamlessly. But it could also have a positive impact on, for example, aging populations, by automating in-home assistance that can keep seniors healthy in their homes longer.In any case — these are just some of the reasons why we’re watching the world of AI unfold.Which AI startups are you keeping an eye on? Let us know in the comments. Originally published May 24, 2017 8:00:00 AM, updated July 28 2017 Topics: Artificial Intelligence Don’t forget to share this post!
I will be grading OSU’s uniforms each week using a criteria consisting of five categories.Four of the five categories are on a scale of 1-5. The helmet will have its own rating; aesthetics will be a rating of the flow of the uniform as a whole; the intimidation factor will simply be how intimidating the uniform looks; the accessories will be a rating of the gloves, socks, shoes, and sleeves. Additionally, the Cowboys get a point for winning. A perfect score is 21 points for the GOAT.Helmet (3)This was the helmet that we all wanted to see as fans a couple of years ago. The concept was solid, but it just wasn’t quite what we thought it would be with the all white uniforms against Texas Tech last season.Regardless, it’s a slick helmet by itself.Aesthetics (5)The all white looks really good with the black numbers. There are a couple of factors that the equipment staff has added which take this combo to the next level: White cleatsThe paisley pattern on the back of the helmetIntimidation (5)All white is up there with all black as far as intimidation goes. The chrome stripe, chrome facemask, and reflective lettering on the pants gives it an extra element that other schools don’t have when they wear all white.Accessories (5)All white everything. It’s clean. It’s icy.Win (0)It was winnable, but we came up short. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The Oklahoma State Cowboys had the most successful run performances against Baylor last week, but that might not be the case this week versus Texas.The Longhorns have a stout front seven, one of the better ones in the conference, and defend the run exceptionally well. They currently have the third-best run defense in the Big 12, giving up around 150.7 YPG on the ground.Offensive coordinator Mike Yurcich spoke on the Longhorns’ exceptional front on Monday.“They are very good at defending the inside run,” Yurcich said. “They’re stout up front and their structures and fronts take away a lot of inside runs, whether they are gap schemes or zones. They do a great job from the interior standpoint and where they’ve been hurt is the outside run, but when you get them stretched, it’s time to attack them on the inside. You can’t be exclusive or have one-dimensional-type runs.”Head coach Mike Gundy had the same sentiments on the ‘Horns.“The personnel that they play with is very rarely undersized at any position,” Gundy said. “They’re 300-pound guys that move well and that’s the situation that we’re facing this week.”The Cowboys have shown the ability to run the ball between the tackles as of late, but their outside run game is a different story. They ran a lot of outside zone against the Bears last week, and they often ended up as a tackle for loss because of backside pursuit:The contain players shedding their blocks:Or a combination of the two:Yes, UT is coming off a 50-43 loss against Cal, but that was against a spread team. The Cowboys, despite what anyone tells you, are not a spread team anymore. While Cal had success on the ground in a lot of 10 personnel formations (one back, no tight ends), the Cowboys do it exclusively in either 11 or 12 personnel (one back, one/two tight ends). That means more players in between the tackles, both offensively and defensively.That does not mean that the Pokes won’t put together a spread game plan to try to replicate what Cal did offensively. But they’ll always go back to their base plays. If the Cowboys try and outside zone their way down the field against the Longhorns, players like defensive tackle Paul Boyette or linebacker Malik Jefferson will make sure that goes nowhere. OSU wants to run the ball on the outside, and that’s fine, but they’ll have to get creative if they want to find success.How would you game plan against Texas? Leave your opinions below in the comments!
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. After tough losses for both teams in their last contest, both OSU and Texas are looking to rebound with a big win in week 5. The Longhorns travel to Stillwater, where the home team in this series has had less than stellar results in recent history.So how does this year’s Longhorns team look compared to last year? We caught up with Austin American-Statesman Cedric Golden who gives us an in-depth look at the Horns and what the vibe is around the program headed into this weekend.1. Texas had a great win over Notre Dame and a narrow loss on a controversial call at Cal, what is general UT sentiment and what have you learned about the team so far going into conference play?Fans are a little nervous at this point. The sentiment has to be that these next two games will define the 2016 season. Texas cannot afford to lose to the Bedlam schools and fall to 2-3 with tough games remaining. A split puts the Horns at 3-2 with a chance to get to seven or eight wins.2. UT seems to be in the midst of an offensive renaissance, averaging 44.7 points per game so far. What are your thoughts on the offense in general and what do you attribute the successes to?They are much improved on offense. Shane Buechele will be a very good QB moving forward. Sterlin Gilbert was a great hire. Texas has scored over 40 points in its first three games after going over 40 four times in 12 games last season.3. Charlie Strong seems to be thriving on the recruiting trail, similar to the way Mack Brown did. What seems to be the biggest similarities/differences between the Mack Brown and Charlie Strong eras so far?The biggest difference is early commitments. Mack lived on those. Great players would commit to Texas and stay committed to Texas whereas Charlie has waited until the final day to sew up his classes. He has been really good flipping recruits from other schools so far.4. The defense had some question marks last week against Cal and there were rumblings about Vance Bedford’s job security. What are some things this UT defense needs to do that would show improvement and come closer to playing at their talent level?Their communication is very poor, particularly in the secondary which was supposed to be the most dependable unit in the preseason. What we saw against Cal were countless occasions where receivers were running unchecked through the secondary. That’s a communication problem and that starts with the coaches. This is a gut-check game for Bedford.5. The Longhorn defense led by stud sophomore linebacker Malik Jefferson has talent up front with veteran tackles Paul Boyette and Poona Ford. Who are other difference makers on that side of the ball to be aware of?Keep in mind sophomore defensive end Breckyn Hager, the son of former NFL player Britt Hager. He’s an energy guy who brings a wild intensity to that defense. Also, expect to see a lot of freshman safety Brandon Jones who was ranked as the country’s best safety his senior year. Jones has blocked two punts in three games.6. The running game and what Swoopes and the big backs provide are pretty well known. What are your thoughts on Buechele and what he brings? And while he spreads the ball, from his targets who are the playmakers to keep an eye on?Buechele makes all the throws pretty well. He’s very confident and wise beyond his years as a freshman. If Texas is to have a chance they have to run the ball with D’Onta Foreman and Chris Warren III, a pair of 250-pound bruisers. At wideout, John Burt is the best deep threat but Jerrod Heard, last season’s starting QB, has made a nice transition to the position and has the best natural ability of the pass catchers. With a balanced offensive attack and talent all over the field on the defense, Texas will win the Big 12 if they can get stops. The Horns have already proved they are capable of putting up points on the scoreboard but the defense hasn’t shown up against good competition at most times. This offense isn’t built for shootouts so ball control and staying ahead of the chains is a key, especially on the road.8. Expansion is such a hot topic of late, what seems to be the general UT preference for expansion and candidates?From what I’ve heard, the school seems to be welcoming of expansion. Houston is a hot school in the state and has the approval of the governor and the lieutenant governor. I don’t see BYU making it to the Big 12 because of problems with their honor code and not playing on Sunday. Cincinnati stands a better chance.9. I’m not sure how familiar you are with Oklahoma State’s roster, but in a world where such things could happen, what player(s) or positions would Oklahoma State have to give to get either of Chris Warren or D’Onta Foreman?I’m sure Texas would demand defensive end Cole Walterscheid because they need pass rushers. I would also ask for James Washington. You can never have enough game breakers.
Drive-Opening 1st Down AVG(Run, Pass)Other 1st Down AVG (Run, Pass) 2.6 yards (1.7 R, 4.5 P)10.8 yards (5.8 R, 15.2 P) The difference is jarring, but it’s not only because of the tempo. One thing that offensive coordinator Mike Yurcich has done well since he’s been here is utilize the quick snap. Initially, he just used it alongside his trick plays, where he would have the offense run a base play and then quickly align after it ended to run the gadget. But as the Cowboy offense has regained its reputation as a “tempo offense,” Yurcich has put together a package of weekly plays that he uses on first down to catch the defense off-guard.He likes to call RPOs (run-pass options) off the quick snap to give Rudolph the option to hand the ball off or take a shot deep. This week, they used a base handoff with route attachments on both the twin and single-receiver side.Last week, they used RPOs to take shots downfield, like this example to Jalen McCleskey:Oftentimes, the defense is not in position, and that makes Rudolph’s read much clearer, leading to plays like that.They also have “shot” plays that they’ll use off the quick snap, like this verticals concept that they used a handful of times on Saturday:Finally, they will often use their new plays off the quick snap, like this touchdown pass to James Washington on an out-n-up route. The actual play concept was a mesh/inside cross with the inside receivers, but the corner (who was out of position in the first place) bit on the route and Rudolph made the right decision to throw to Washington for an easy touchdown.The quick snap has now become an integral part of the Cowboy offense, and it serves as an outlet for both their base plays and their newer, more creative ones. Keep an eye out for what they do off their bye week at Kansas with the aid of extra preparation.What’s your favorite/least favorite thing about OSU’s offense? Leave your message below in the comments! The Oklahoma State offense came alive in the second half in their 38-31 victory over Iowa State last Saturday. That was partly due to their success on first downs, and more specifically, their quick-snap first downs immediately following a conversion. The Cowboys have found success on said downs not only on the ground but also on downfield chunk plays. Today, we’re going to take a closer look at why this quick snap works and how the Cowboys run it so well.Watch the process here. In this example, the offense converts a third down on a run to the left:Rudolph immediately looks to the sideline for the next play and then signals it to his players:And they quickly align in their new formation and run the play:Here’s another example of their quick snap success, but this time in the red zone. The Cowboys convert a third down and get inside the five for a first-and-goal:Rudolph, who gets the signal from the sideline, quickly communicates with his players and gets in his stance:And he gets the ball snapped as quickly as possible:The Cowboys’ success on quick-snap first downs is, on average, much higher than that on their drive-opening first downs. This is because they can fully maximize the effect of their tempo on their quick-snap first downs. In these situations, Rudolph can get the signal while the chains are moving and the ball can be snapped immediately after it is set. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Oklahoma State’s top rushman from a year ago is making his mark early in his NFL career with the Cleveland Browns. Emmanuel Ogbah has seen a fair share of playing time this season, and on Sunday, he broke through with his first career NFL sack on Tennessee Titans QB Marcus Mariota.Ogbah’s career is already off to a booming start for Cleveland and continues on an upward trajectory, despite the Browns woes in the win column. It’s safe to say this probably won’t be the last time we see Ogbah in an NFL backfield this season wreaking havoc just like the Browns expected after drafting him with pick No. 32 in the 2016 NFL draft.
Registrations into new Touch Football Season competitions now open! With the Spring/Summer months almost upon us, Touch Football players and teams from around the country are getting ready to register for new season competitions conducted across the country. Registration and location information on various competitions can be found at www.PlayNRL.com and by visiting the various State Touch Football websites via the TFA website. Touch Football Australia CEO Colm Maguire launched the ‘It All Starts Here’ campaign in Canberra in late August in conjunction with the 2015 Silent Sports Challenge at Reconciliation Park. Maguire said the event “showcased the inclusive elements and diverse nature of the sport offerings; catering for, and participating in, national community initiatives including National Hearing Awareness Week.” The It All Starts Here campaign aims to encourage juniors and seniors along with community groups and other sports to dust off their boots and participate in the many fun, social and inclusive Touch Football competitions and programs on offer in 2015-16. “As we see here Touch Football is a very inclusive, diverse and social sport; catering for both genders, a wide variety of ages, abilities and communities with an extensive national footprint,” Maguire said. “So, the message is to get out and register with your friends and teammates into new season competitions conducted across the country; for all registration and contact information go to PlayNRL.com and State Touch Football websites and social media channels,” he said. The campaign launch featuring Canberra Raiders players showcasing their Touch skills, highlights the dual pathway development and links between the NRL and Touch Football and transitional recruitment into both codes; particularly out of Winter rugby league competitions. “Players from NRL, Rugby League clubs and indeed across all sports are encouraged to do the same – following the Raiders players and the likes of Shaun Johnson, Matt Moylan who cut their teeth as fine Touch football talent to improve their fitness and skills over the upcoming Summer months,” Maguire added. Related Files150825_it_all_starts_here_campaign_launch_mr_v_1-0-pdfRelated LinksIt All Starts Here!
Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), and CVS/pharmacy, the retail division of CVS Health (NYSE: CVS) announced today a new print, radio and digital public service announcement (PSA) featuring award-winning actress and SU2C Ambassador Julie Bowen.Video: It’s Impossible To Beat Cancer. Alone.The PSA aims to bring awareness to the importance of collaboration in the fight against cancer and to encourage the general public to learn more and get involved. The PSA will begin airing this month.“Like everyone in America, I have friends and family who have been affected by cancer. I know the importance of having the best team possible, working together – whether it’s people behind the scenes or those who work directly with the patient as they face a cancer diagnosis,” said Stand Up To Cancer ambassador Julie Bowen. “Through this PSA, we hope to help people realize we all have a part in the battle against cancer. I’m proud to be part of this campaign with Stand Up To Cancer and CVS Health, to help illustrate that it takes a team to accelerate research and to improve cancer survival.”With this PSA, CVS Health reinforces its commitment to helping people on their path to better health through the company’s support of innovative cancer research. CVS Health has committed $10 million to SU2C over three years, supported by an annual in-store campaign. This will be the second year of the in-store fundraising campaign which will be held at CVS/pharmacy locations across the country from November 1 through November 28. Throughout the campaign, customers can make a donation at the register or at www.cvs.com/su2c.“Cancer has touched nearly all of our lives, and as a pharmacy innovation company, CVS Health is proud to collaborate with Stand Up To Cancer to extend our purpose of helping people on their path to better health,” said Helena Foulkes, President, CVS/pharmacy. “Together with our customers and colleagues, we can help support Stand Up To Cancer’s mission to bring groundbreaking treatments to patients as quickly as possible and have a positive impact on the lives of people living with cancer.”One in two men and one in three women will be diagnosed with cancer in their lifetimes. While the five-year survival rate for all cancers diagnosed in the United States is up to 68 percent from 49 percent four decades ago, there is still more to be done to develop effective treatments. This PSA, entitled “It’s Impossible To Beat Cancer Alone,” depicts how it takes a team to conquer cancer. From the researchers behind the development of new treatments, to the many people who directly support patients, such as oncologists, nurses, social workers, volunteers, family and friends, it’s a team effort, requiring collaboration, to help cancer patients become long-term cancer survivors. The PSA encourages the public to visit SU2C.org to learn how they can join SU2C and CVS Health in raising funds to support cancer research and get therapies to patients quickly and save lives.“One of the founding principles of SU2C, is that collaboration is essential, and the progress of our Stand Up To Cancer Dream Teams is a perfect example of how powerful team collaboration is,” said SU2C co-founder Sue Schwartz. “We are so grateful and honored to team up with CVS Health in our shared mission to make good health a priority, and to keep spreading the message that each and every one of us can play a part in stopping cancer from taking so many lives.”
TORONTO – Continued signs of overheating in some cities leaves Canada’s housing market highly vulnerable for the sixth straight quarter, the federal housing agency said Tuesday as the country’s largest real estate board predicted another year of rising prices.The Canada Mortgage and Housing Corporation said Tuesday that the country could fall prey to market instability. The cities of Toronto, Hamilton, Victoria and Vancouver are its greatest source of concern.“This assessment is a result of the detection of moderate evidence of price acceleration and moderate evidence of overvaluation,” CMHC chief economist Bob Dugan said.He noted that Manitoba, Quebec, and the Atlantic provinces are faring better than their Ontarian and British Columbian counterparts and that Calgary, Edmonton, Saskatoon and Regina are seeing rashes of overbuilding, but house prices there are in line with the population and its income.He stressed that across the country there are only “weak” signs of overbuilding and overheating — a problem that has plagued the Greater Toronto Area in recent years.The agency’s observations came the same day the Toronto Real Estate Board reported an 18 per cent drop in annual sales last year as the market started to cool from previous overheated conditions.In its annual forecast released Tuesday, the board said it expects home sales this year to slip to somewhere between 85,000 and 95,0000, slightly lower than 2017 when there were 92,394 sales.However, the real estate board also forecast that the average home will sell for between $800,000 and $850,000 — similar to TREB’s prediction for 2017.“The midpoint of that range suggests a slight increase in the average selling price this year,” it said in the report.The average selling price reached $822,681 last year.The market is being dampened by the Ontario government’s moves to stabilize housing conditions after 2017 saw a busy first quarter, another interest rate hike from the Bank of Canada in January, a rise in five-year fixed mortgage rates and a new mortgage stress test brought in Jan.1.“Federal and provincial policy decisions will act as a drag on demand for ownership housing,” TREB predicted in a Tuesday release.“In response to the stress test, many intending buyers will change the type and/or location of home they are looking to purchase or potentially tap other down payment sources, rather than simply deciding not to purchase a home.”TREB’s forecast comes about two weeks after the Canadian Real Estate Association slashed its outlook for 2018 to predict a 5.3 per cent drop in national sales to 486,600 units this year. When compared with previous estimates, that’s a drop of 8,500 units.At the time, CREA said it was already seeing signs that the country was “fully recovering” from last year’s surge in home prices that sent the market into a frenzy.TREB and CREA’s predicted Toronto slowdown is unlikely to seep across the country, TD Canada Trust economists Michael Dolega and Rishi Sondhi said in a note to investors on Tuesday.They found Atlantic markets are looking positive “with the exception of Newfoundland and Labrador, owing to a continued influx of international migrants.”In Alberta, Manitoba and Saskatchewan, they expect higher mortgage rates will lengthen the time needed for sales to recover and dampen activity, but Quebec will “enjoy a relatively healthy performance.”However, they added, the recent mortgage regulations “coupled with higher rates will meaningfully weaken housing demand in the high priced Toronto and Vancouver markets, leading to softer activity in Ontario and B.C.”
NEW YORK — Small business owners are increasingly feeling the impact of the partial government shutdown that’s in its 17th day. Agencies including the Small Business Administration and the IRS are not providing information and services, although the SBA’s disaster loan operations are at work.A look at what is and isn’t available for businesses:SBA LOANS AND CERTIFICATIONSThe SBA isn’t processing loan applications, which means owners seeking business loans will have to wait until after the government reopens to find out if they’ve been approved. Owners can still apply for loans, as the process begins by contacting a bank that is an SBA lender.SBA certifications are also not being processed. Companies hoping to get certification, for example, as a woman-owned business, can’t apply, and they also can’t find out the status of a previously submitted application. Small businesses use certifications in bidding for government and private contracts and also in marketing themselves.GOVERNMENT CONTRACTINGCompanies that are already working for the government won’t be paid for their work until after the shutdown ends. Companies that have bid on contracts and want to know if they’ve won may have to wait — the outcome will depend on whether the agency and contracting officer is working.In some cases, contractors are not authorized to do government-related work during the shutdown.Agencies that are operating are publishing bidding opportunities. The Defence, Agriculture and Justice Departments were among those posting opportunities on the government’s bidding website, www.fedbizopps.gov on Monday. However, the government employees listed as contacts on a specific opportunity might not be available.CERTIFYING EMPLOYEESEmployers are unable to verify that their new hires are eligible to work in the U.S. The government’s verification website, www.e-verify.gov , is available for information purposes, but is not providing verification services.IRSAll taxpayers including business owners and tax advisers are unable to reach IRS employees to get information or have their questions answered. Phone calls to the IRS, including its phone line for tax professionals, are answered by a recording saying the service is unavailable. The IRS website, www.irs.gov , is operating, and taxpayers can make tax payments and view their account information.DISASTER ASSISTANCEBusinesses and homeowners can apply for disaster assistance through the SBA website, www.sba.gov and www.disasterassistance.gov .___For more small business news, insights and inspiration, sign up for our free weekly newsletter here: http://discover.ap.org/ssb_____Follow Joyce Rosenberg at www.twitter.com/JoyceMRosenberg . Her work can be found here: https://apnews.com/search/joyce%20rosenbergJoyce M. Rosenberg, The Associated Press
Serena Williams beats Maria Sharapova for Olympic goldIn a fashion that was stunning in its dominance and brevity, Serena Williams captured the gold medal in women’s singles at the London Olympics Saturday by simply crushing Russia’s Maria Sharapova.The crowd at the All England club witnessed one of the most dynamic and explosive efforts ever on its legendary grass Centre Court. Sharapova never had a chance.Not even Williams could have expected to claim her first individual gold – and the second to complete the so-called Golden Slam – in such an overwhelming way. She demoralized Sharapova early with her booming serve and relentless attitude and never let up.The 6-0, 6-1 score gives some idea of the lopsidedness of the match. But even that does not paint an accurate picture of Williams’ demolition of Sharapova. Perhaps nothing can. It was that commanding of a performance by Williams, who smashed aces that left her opponent flat-footed.But it was not just her powerful serve that overwhelmed Sharapova. It also was Williams’ shot placement that kept her opponent off balance. And it was her will and determination that were crushing.To get to the gold medal round, Williams had her way with the No. 1 seed, Victoria Azerenka.Truth be told, she had her way with everyone she faced. She lost only 17 games in her six matches. She went 13-0 this summer at the All England Club, where she won her fifth Wimbledon title a month ago.The career Golden Slam was first achieved by Steffi Graf, won gold in the Olympics in 1988 after winning all four major titles. Williams has14 Grand Slam singles championships, the most of any active woman.If her efforts in London have not shown that she is at the peak of her game and the rest of the tennis world should be concerned, then nothing will. Just ask Maria Sharapova.
Bayern Munich may have won their third straight game, but Niko Kovac was left unimpressed by the side’s defensive display on SaturdayLeon Goretzka gave Bayern the lead in the 39th-minute in Mainz before the hosts drew level after the break through Jean-Paul Boetius.The equalising goal came about after a throw-in caught the Bayern players off guard and enabled Boetius to score.However, Thiago Alcantara came to the rescue by scoring from six yards out to send the visitors up to second in the Bundesliga with a 2-1 win over Mainz 05.Merson believes Arsenal should sign Sancho Manuel R. Medina – September 14, 2019 Borussia Dortmund winger Jadon Sancho might be the perfect player to play for the Gunners, according to former England international Paul Merson.“I wasn’t nervous after the equaliser, but I was annoyed because we didn’t put into practice what we had discussed at half-time,” Coach Kovac told the club website.“We were asleep during a cross and got ourselves into trouble. But I’m pleased the team created chances and scored the match-winner.”The Bavarians will next face a trip to German semi-professional side SV Rödinghausen for the DFB Cup on Tuesday.