Tag: 上海后花园

Ohio Agricultural Hall of Fame announces inductees

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The Ohio Agricultural Council (OAC) recently announced the 2016 Ohio Agricultural Hall of Fame inductees, including John C. (Jack) Fisher of Columbus, J. Richard (Dick) Isler of Delaware, Dr. Keith Smith of Hilliard, and Timothy White of Lancaster. These individuals — who have committed their lives to working in, promoting and advocating for Ohio’s farm community — will be inducted as the 51st class on Friday, Aug. 5, 2016, during a special breakfast ceremony at the Ohio Expo Center.“Our Board is extraordinarily pleased to be honoring such an outstanding group of inductees into this year’s class,” said Jim Chakeres, OAC president. “Each inductee stands out individually for his exceptional contributions to Ohio agriculture, but together they represent the passion, creativity and hard work evidenced by their collective decades of unmatched experience.”Induction will take place in the all-new Cardinal Hall on the fairgrounds, which will feature an expanded Hall of Fame display and salute to Ohio’s agriculture community. The following four inductees will join 217 prior recipients named since 1966 when the program began. John C. (Jack) Fisher of ColumbusOften described as a visionary leader, Jack Fisher has served as executive vice president of the Ohio Farm Bureau Federation for two decades. From the farmer and consumer connection to political advocacy on behalf of the community and industry, Fisher’s efforts have helped the Ohio Farm Bureau Federation and Ohio agriculture shape strong policies that impact all Ohioans.Previously, Fisher served as deputy director and assistant director of the Ohio Department of Agriculture, director of the Illinois Corn Growers Association and Marketing Board, executive director of governmental affairs and commodities for Illinois Farm Bureau, and plant manager for Wyandot, Inc. Fisher has served on numerous agricultural boards and committees and has received state and national recognitions for his leadership to the industry. J. Richard (Dick) Isler of DelawareBorn and raised on a livestock farm, Dick Isler has devoted his entire career in service to Ohio agriculture. For more than 40 years, Isler served as the executive vice president of the Ohio Pork Council. Under his leadership, the Ohio Pork Council was considered by many as one of the top state pork association’s in the country. Farmers, 4-H, processors, marketers, elected officials, researchers, fair managers, and consumers have all benefited from Isler’s commitment and leadership to agriculture with an emphasis on swine.Isler has received many awards and recognitions, including the Ohio State Fair Hall of Fame, Animal Sciences Department Hall of Fame, and the National Pork Producers Council Executive Professional Award. Keith Smith of HilliardFor more than four decades, Dr. Keith Smith has dedicated his life to engaging and strengthening individuals’ lives and communities through research-based educational programming. His career began as an agricultural science teacher in Brigham City, Utah. Through the years, he has served as professor, associate vice president for Agricultural Administration, the director of The Ohio State University (OSU) Extension, and associate dean of the College of Food, Agricultural, and Environmental Sciences at OSU.Serving as the director of OSU Extension for more than 20 years, Smith managed a $68 million budget and oversaw nearly 800 faculty and support staff. Under his leadership, OSU Extension was recognized as one of the best extension programs in the country. Timothy White of LancasterTim White has helped translate the science and issues of agriculture to both farmers and consumers for nearly 40 years. When writing for farmers, his stories about production, policy, economics and industry trends provided valuable knowledge and insight. When writing to consumers, his stories positioned Ohio agriculture as interesting and relevant. As a veteran farm writer for Ohio Farmer magazine, White has been recognized as one of the most admired ag-beat writers in the company’s history.In addition, White has been an active contributor to the agricultural community. He has dedicated his talents to the extended farm family as a supporter of youth development, participant in farm organizations, and as a leader in state and national journalism organizations. Tim is also a recognized leader in the advocacy of land conservation and land use. The annual event is expected to attract 500 guests to honor these four professionals for their lifetime of service and dedication to Ohio’s agriculture community.For further information about sponsorship in honor of the inductees, or to obtain tickets to the Agricultural Hall of Fame induction ceremony, contact the Ohio Ag Council at 614-794-8970 or via email at info@ohioagcouncil.org.last_img read more

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New Kid on the Block… Again: Helping Military Kids Cope with Relocation and Bullying

first_imgBy: David Lee Sexton, Jr.Is there a more quintessential bullying target than “the new kid”? As someone who attended far more than one school throughout my childhood education, I can say with conviction that being “the new kid” can be a struggle. Changing schools can be a profound burden for kids. Not only do they have to leave behind all of the friends they have made at their previous schools, but they also have to try to fit into a new environment full of kids who have pre-established relationships. Now imagine having to do this every two to three years. That’s how frequently military personnel are typically transferred to new locations, meaning that their kids may attend as many as nine schools (Elfman, 2017).What Does Relocation have to do with Bullying?According to Marci Hertz, a health scientist at the Centers for Disease Control and Prevention’s Division of Violence Prevention, any perception of a child as somehow “different” by his or her peers can be a catalyst for bullying (Arrington, 2013). For military-connected kids, differences from peers can be abundant. As the “new kid” at school, kids who have relocated start out different from their new schoolmates immediately. In addition, military-connected kids may have very different home lives from those of their peers.This can lead to isolation and feeling like an outsider when transitioning into a new school environment. Matthew Gladden, another scientist working within the Centers for Disease Control and Prevention’s Division of Violence Prevention, further notes that bullying is not always physical and can manifest through verbal aggression and cyber bullying as well (Arrington, 2013).What Can Parents Do?Hertz states that parents can play an important role in the prevention of bullying through proper role modeling at home (Arrington, 2013). What kids see at home often shapes their own behavior; so, demonstrating that bullying is not okay at home will lead to imitation of good values and behaviors. Hertz also encourages parents to ask their kids if they are being bullied at school, and stresses the importance of staying aware of the social circles with which their children are affiliated (Arrington, 2013). Finally, military parents specifically, should make an effort to familiarize themselves with local bullying policies in their schools and communities, as these often vary between locations (Arrington, 2013). Relocation can obviously be stressful for the entire family and moving represents only one of the many unique stressors military families face. But, keeping an open dialogue amongst the entire family when acclimating to a new location can help minimize the potential for a negative impact on everyone.What Can Providers Do?Stop Bullying.gov provides information on what mental health professionals can do to prevent bullying, as well. This includes collecting and analyzing data to inform bullying prevention initiatives and monitoring their effectiveness. In addition, Most of these strategies focus on collaboration between mental health professionals, both within the school system and outside of it, and the community at large to engage in community-based prevention strategies. This includes developing policies to guide appropriate student behaviors. They also provide several resources dealing with bullying for mental health professionals to reference.Further ResourcesJoin the MFLN Family Development team on March 22nd, 2018 at 11:00 am Eastern for a free webinar presented by Dr. Lauren Marlotte which will focus on three different types of violence impacting youth including bullying, relationship violence in teens, and school shootings. Dr. Marlotte will provide participants with information on trauma-informed approaches to polishing the protective shields of parents and youth in the face of danger and violence.If it’s too late for you to join us in person, don’t despair! Our webinars are recorded for viewing at any time on our website, as well as YouTube; and CEUs are available for one year after the live event!The Family Development team aims to support the development of professionals working with military families. Find out more about the Military Families Learning Network Family Development concentration on our website, Facebook, and Twitter.ReferencesArrington, Y. R. (2013). Bully prevention resources for military families. Air Force Medical Service, Retrieved from: http://www.airforcemedicine.af.mil/Media-Center/Display/Article/583100/bully-prevention-resources-for-military-families/Elfman, L. (2018). Schools make room for the military. Education Digest, 83(6), 52-56.last_img read more

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Congress launches campaign for better medicare in UP hospitals

first_imgThe Congress has launched a “vigorous” campaign to highlight the “bad shape” of medical care at government hospitals in Uttar Pradesh, days after scores of children died at hospitals in Gorakhpur and Farrukhabad.Under the ‘Rajiv Gandhi Swasthya Sewa’ campaign, teams of leaders and party workers have started touring hospitals in the state to find out the “reality” of the medical facilities and provide as much help as possible to patients.Congress MLC Deepak Singh, who has been leading the campaign along with MLA Aradhana Misra, told PTI that the partymen are covering three to four districts everyday meeting patients and attendants.He claimed his party’s intention was not to attack the government for political mileage but to contribute in improving the medical situation.The teams will listen to the problems of the people, make efforts to resolve them and prepare a status report on the conditions in government hospitals. They will also take stock of pathological labs and operation theatres, Mr. Singh said.“We have found many hospitals in remote areas where the entire medical care hinges on a single doctor on contract, whereas in hospitals or community health centres on main routes, the number of doctors posted is far above the sanctioned strength,” he said.The state of medical equipment, hygiene, medical care and the availability of medicine are very bad and patients and their attendants face immense hardships, Mr. Singh said.He said the campaign was started under the guidance of Uttar Pradesh Congress Committee chief Raj Babbar who in turn was given instructions by party vice president Rahul Gandhi on August 20, in the wake of the Gorakhpur deaths. The campaign was intensified after 49 children died at a Farrukhabad hospital.“It is not just Gorakhpur or Farrukhabad hospitals. There are several other district hospitals where health services are in very bad shape and our effort is also to draw government’s attention to it,” he said, adding that there are some other cases which have not found enough attention so far.Mr. Singh cited the example of Bahraich district where, he claimed, 40 children died in 15 days because of “medical negligence”. He added that a team will visit the district soon.“The teams have been visiting the districts and handing over memorandums to the respective district magistrates and administration to draw their attention. But, if there is no improvement in the near future or the government does not respond to the situation we will not desist from taking the course of agitation,” he warned.The Congress leader said the tour programme till September 25 has been finalised.“As part of our ‘swasthya sewa’ we have asked our district units to set up hoardings before all government hospitals with their phone numbers so that needy people can contact us personally and we can contribute by helping them in whichever way we can,” he said.Mr. Singh said that a state minister’s statement that “August is the month of deaths in Gorakhpur”, where encephalitis claims several lives every year, prompted the party to come forward and contribute in the exercise to ensure that all remain healthy.Congress leaders were the first to visit the government-run BRD Medical College hospital in Gorakhpur soon after the death of 30 children in two days last month with central leaders Ghulam Nabi Azad and Rahul Gandhi rushing there.Similarly, UPCC president Raj Babbar had led a delegation to Farrukhabad and had announced that party leaders will visit all government hospitals to find out the “ground reality”.last_img read more

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HubSpot TV – World Wide Rave with David Meerman Scott

first_img http://searchengineland.com/google-penalizes-google-japan-16541 (Show Length: 29 minutes 07 seconds)   World Wide Rave Disclosure and easy opt-out Remember to subscribe in iTunes – Marketing Takeaway: Pay attention to privacy rules – but this is not a big deal for most small businesses.  Is there a particular type of content that is more likely to go viral? Originally published Feb 15, 2009 1:47:00 PM, updated July 04 2013 FTC Gives Final Warning to Ad Industry Web Ink Now What is a Marketing Takeaway: Buying links for SEO is like playing chicken on a bicycle, against a bus… blindfolded.   Don’t do it. Valentines Day Promotions Whats the secret to making viral content? Google Penalizes Google Japan for Buying Links Learn more about inbound marketing and how to combine blogging, SEO and social media for results.  http://www.marketingmagazine.co.uk/news/879748/Twitter-begin-charging-brands-commercial-use/ ) http://www.readwriteweb.com/archives/his_holiness_the_14th_dalai_la.php Google dropped the Page Rank of Google Japan from 9 to 5 because they were buying links to promote a new widget. http://www.marketingpilgrim.com/2009/02/ftc-gives-its-final-warning-to-ad-industry.html .  Marketing Takeaway: Be nimble and try to take advantage of big holidays or current events. Download our  ? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack (Blog: Inbound Marketing Kit http://www.techcrunch.com/2009/02/10/twitter-to-start-charging-companies-for-having-an-account/center_img Affirmative express consent before using sesitive data for behavioral advertising David Meerman Scott http://techedgeweekly.com/?p=148 http://www.facebook.com/event.php?eid=52577192370 http://www.chicshopperchick.com/2009/02/valentines-day-2009-flowers-special-order-online.html Marketing Takeaway: Have a business model before you start a company. What is some of your favorite viral things? FTC has a lot of concerns about using data and collection of data for behavioral advertising Episode #27 – February 13, 2009 Take steps to try to start a World Wide Rave! What Tips do you have for companies trying to make viral content? Closing Reasonable security of data, limited data retention http://news.yahoo.com/s/afp/20090209/en_afp/usitinternettwitterindiatibetdalai Marketing Takeaway: Reserve your brand names on Twitter before someone else does! HubSpot 1K Customers Party! February, 19th Charging for Twitter? Dalai Lama on Twitter? http://itunes.hubspot.tv What are you doing for Valentine’s Day? Marketing Tip of the Week http://blog.hubspot.com/blog/tabid/6307/bid/4569/Top-Twitter-Features-Worth-Paying-For.aspx http://blog.twitter.com/2009/02/nothing-to-report-just-yet.html inbound marketing kit How to interact on Twitter – @karenrubin @mvolpe @dmscott Affirmative express consent for privacy policy changes Introlast_img read more

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Marketing Analytics: How Do You Decide What to Measure?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Gerry Lauzon Marketing Analytics HubSpot .  Here at I know that you’re thinking about that last point, “But if I don’t measure EVERYTHING, my CEO will ask me for that one number that I don’t have and I’ll look bad!”  You do run that risk, but if you have the numbers that prove the cost of collecting and analyzing a huge amount of data, you can both defend your decision and try to build that time and those tools into your budget going forward.  I’ll also warn you that this will happen.  You’ll occasionally screw up (being human and all).  To try to minimize the damage, see if you can find out what your CEO wants to see and measure before you begin.  By setting strict parameters of time and what you’re measuring, you can know that you need to measure your marketing efforts.  The problem many marketers have is figuring out all others must bring data So you useful. ‘s infamous ” Where’s the money going?  Topics: ROI Do you NEED the detail?  ROI Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website W. Edwards Deming that would be what , physicist and quality improvement pioneer. While it’s reminiscent of J .  very It is easy to get wrapped up in the minutae of data points.  Do you really need to see exactly who clicked on exactly which link in your email?  Or would a unique click computation for an email blast or lead nurturing campaign be sufficient?  When you’re thinking about this, keep in mind that more detail = more human time spent in analysis and more complex tools required to gather and Learn how to Measure the Effectiveness of Your Website.   Does your CMO or CEO have a pet project?  Wouldn’t it be to learn how to Measure the Effectiveness of Your Website. we have a saying we live by: You may not get all the numbers right on your first attempt. However, through trial and testing you will be able to build a solid foundation of web analytics knowledge and be able to apply it to your business moving forward. Here are a few tips to help decide: . measuring — ?  Conversely, wouldn’t it be great to show them objectively that it was a waste of time and money?  (Note: if you do the latter, don’t actually use those words.  Present the data simply and cleanly and let them come to their own conclusions…)  Maybe your CEO has a certain budget item under a microscope; We all know that the “it” buzzword is analyze the data to show them a great ” quote, your first priority is to show where the money goes.  (And, of course, to show what comes back from the money!)  If you’re trying to figure out where to start with your analytics, start with your biggest budget item and work your way down. Originally published Apr 29, 2010 8:00:00 AM, updated October 20 2016 Download the free video What steps have you taken to measure digital marketing in your business? erry Maguire . “ defend your data Image Courtesy of What do the “Powers That Be” care about? . Show me the money to .” In God we trust measure ; awesome What if you screw up? last_img read more

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Twitter Launches Brand Pages for Business Accounts

first_imgIn a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on Twitter.com and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. (Okay, I guess they expanded on it a little bit here.)Upon some even closer investigation, what Twitter fails to tout in its blog announcement is all the benefits the redesign has for business accounts on Twitter. According to Ad Age, Twitter is also releasing ‘Brand Pages’ for marketers, which offer brands on Twitter improved customization and business-oriented features. Let’s explore what you have to look forward to!4 Business Benefits of Twitter’s Redesign1. Large, Customizable Header Images: Brands can use these headers to display their logo and tagline more prominently than was previously possible in the standard Twitter format, where branded elements of a Twitter account’s background design were often hidden by the timeline of tweets.Marketing Takeaway: This means much better brand recognition for your business’ Twitter account as well as a more prominent distinction between brand pages and personal pages. Yay!2. Featured Tweet: Businesses can also elect to feature a particular tweet above their timeline. This featured tweet also auto-expands to show an embedded photo or video from Flickr, YouTube, or another source.Marketing Takeaway: Marketers, this is a great way to highlight particular campaigns, promotions, or offers you’re running that you’d like to attract more visibility to over a longer period of time. The shelf-life of a regular tweet is short, but with the use of these featured tweets, you can essentially expand the shelf-life of a promotion on Twitter. You can also support these tweets with engaging images and videos to better illustrate your offer and give your lead gen offers even more potency.3. Separating @Replies From @Mentions: Brands will also now be able to easily differentiate between their @replies (tweets directed at the brand) and their @mentions (tweets just mentioning the brand with @username), as Brand Pages will separate these tweets into two buckets for account administrators.Marketing Takeaway: This is great news for marketers who manage their business’ Twitter presence via Twitter.com or their mobile device. Being able to easily distinguish between @mentions and @replies can help marketers streamline their responses and communication on Twitter.4. Embeddable Tweets: Website owners will also be able to embed a tweet onto their website, giving site visitors the ability to favorite, reply to, or retweet a tweet without even leaving the web page.Marketing Takeaway: There is so much marketing potential here! Better integration between Twitter and a business’ website offers a great opportunity for marketers to merge these two worlds, expanding their reach on Twitter through on-site interaction.For the time being, Twitter has only rolled out Brand Pages to a select number of partners and Twitter advertisers, so we’ll have to wait patiently for our opportunity to customize our new pages. Twitter indicates it will be rolling out its new overall redesign over the next few weeks, so we may see embeddable tweets a little bit sooner than Brand Pages. If you’d like a peek at how the overall redesign will look in general, check out the following video:Are you excited for Twitter Brand Pages? How do you think they’ll impact your business’ Twitter presence?Image Credits: Ad Age, Twitter Twitter Updates Topics: Originally published Dec 8, 2011 4:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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What’s It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble

first_img Originally published Jul 23, 2013 12:30:00 PM, updated February 01 2017 Imagine an app where you can look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Or imagine being able to say, “Find coffee nearby” and having an app direct you to a coffee shop where your drink is waiting for you, and your credit card has already been billed. Nothing to sign, no card or money to hand over — just grab your drink and go.Those things and more could be possible thanks to Google Glass, and they might not even be so far away, says tech pundit Robert Scoble.Scoble has been wearing Google Glass every day, all day, for the past three months, and while he concedes that for now the device has limited uses, he says Google Glass has given him a glimpse into the future.“I think everything is going to be `Uber-ized’ in the next 10 years,” Scoble says, referring to the car service where you order a car via an app on your smartphone and in minutes a car arrives at your location, and it’s all billed to your credit card, automatically. “I want everything to work like Uber. It just makes so much sense.”If Scoble is right, Glass could radically change all kinds of transactions — and could also have a profound effect on the world of marketing. Instead of having to figure out how to rank high in search results, marketers might need to game Glass and become the coffee shop or sushi place that Google sends people to. Instead of SEO, maybe we’ll talk about GEO – “Glass Engine Optimization.”Moreover, Google Glass could actually change the nature of what marketing is. If JetBlue shows you where the best parking spots are when you arrive at the airport, is that marketing? The answer is yes, but it’s a new kind of marketing — one where “marketing” is defined as providing useful, lovable services and keeping customers engaged, rather than buying advertising and pulling people into a “funnel.” We’re talking about inbound marketing on steroids.Meanwhile, Back in the Real World …Okay, let’s take a deep breath. All that stuff remains in the future. Google hasn’t even said when Glass will become available to the public, or what it will cost. For now, the gizmo is priced too high (developers pay $1,500 for the Google Glass Explorer edition) and does too little. More important, the current version of Glass still looks too big and dorky to go mainstream.No doubt, Glass will become sleeker and less obtrusive. Eventually Glass may be built into ordinary eyewear. Or eventually maybe we will just get used to this, and we’ll stop thinking that people wearing Glass look ridiculous. Scoble, however, says he has grown completely accustomed to the gizmo. “The novelty has worn off for me. Now it’s just something I wear,” he says. He’s even worn them in the shower — as you see in the photo above.The bigger problem is that right now even proponents like Scoble admit there’s not much you can do with Glass. You can get directions, and use voice commands to get information. You also can take pictures and videos with the built-in camera. But there aren’t enough apps, and it’s still too difficult for developers to create programs that run on Glass. “For now the camera is the killer app,” Scoble says. “I’d buy it for the camera alone if it were priced under $400.”What else? “When you get a phone call it shows you the face of the person who’s calling,” Scoble says. “And recently when I was in London, as a tourist, I said, ‘Okay Glass, get me directions to Big Ben,’ and it just took me there.”As far as Scoble is concerned that’s enough to keep him wearing Glass all day, every day. “They add enough value to my life, just with taking photos, getting directions and making phone calls,” he says.A Long Way to GoScoble reckons Google will announce the actual Glass product in February 2014 and start shipping them in April. So far, Google hasn’t provided developers with good enough tools for creating applications, but that too should change. Even so, some people are developing cool Glass apps. One engineer, who also owns a Tesla, has created an app that lets him control the car from his glasses.As for the price, Scoble reckons Google will price Glass somewhere between $200 and $400. “I’m hoping [Google CEO] Larry [Page] prices them very aggressively. If they’re $200, a lot of people will buy them. Then it’s just a question of how many hours per day or per week you wear them,” he says.For Google, the device could open up a huge new business where instead of selling ads, Google could facilitate transactions and take a slice of each one.Scoble’s hypothetical example: You’re on a road trip, and you ask Glass to find the closest McDonald’s, place and order, and bill it to your credit card — so that all you do is drive up, grab your Big Mac, and go.“If Google can make that world happen, and if Google can get, say, 50 cents every time something like that happens, that could be 10 times bigger in terms of revenue than what they’re doing now,” Scoble says.Google will generate about $60 billion in revenue this year. Expecting the company to do 10 times that much may be a tad optimistic, but you get the idea. Those goofy glasses could be a pretty big deal.Is there any universe in which you’d wear Google Glass? What would Google have to do to make the product worth the price tag? Topics: Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img
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Monterrey Open: Muguruza retains title as former world number one Azarenka retires from leg injury

first_imgSpain’s Garbine Muguruza successfully defended her Monterrey Open title on Sunday when Victoria Azarenka retired injured from her first WTA singles final in three years.Second seed Muguruza was leading the match between the two former world number ones 6-1 3-1 when Azarenka decided she was unable to continue because of an injury to her right leg.”Thank you for your passion, support and energy. It’s unfortunate I couldn’t give my best today, but I tried my hardest.”An emotional @vika7 thanks @Abierto_GNP for the love en route to her first final since giving birth. pic.twitter.com/rIdyRLnj5e WTA (@WTA) April 7, 2019″It’s unfortunate I couldn’t give my best today, but I tried my hardest,” a tearful Azarenka, who had not previously reached final since the birth of her first child in December 2016, said at the presentation.”I want to say thank you to my son Leo, who is not with me here. I would love him to be here to share this with me because it is special.”The crowd responded with a chant of “Vika! Vika! Vika!”.Unfortunately, Azarenka is forced to retire due to injury.@GarbiMuguruza takes the @Abierto_GNP, 6-1, 3-1, ret. pic.twitter.com/yP5h4st1On WTA (@WTA) April 7, 2019Muguruza’s victory never looked in doubt and ensured that the record run of different women winning WTA titles this season would be extended to 16 tournaments.The former French Open and Wimbledon champion broke the pained Belarusian three times in the first set and again in the fourth game of the second.advertisement”It’s a great feeling to come back and defend a title,” Muguruza said in a courtside interview. “It’s never easy.”.@GarbiMugurza reunites with her @Abierto_GNP pic.twitter.com/RG5phtGqHf WTA (@WTA) April 7, 2019Azarenka received treatment on her leg during a medical time-out between sets, but it became apparent as the second set began that her movement had become significantly hampered.Azarenka was grimacing and stretching after nearly every point and, after Muguruza broke for a 3-1 lead, the two-time Australian Open champion decided to call it quits..@GarbiMuguruza thanks the @Abierto_GNP in English and Spanish pic.twitter.com/48gUmrqmO7 WTA (@WTA) April 7, 2019The Belarusian had entered the final full of hope after surprising top seed Angelique Kerber 6-4 4-6 6-1 in Saturday’s semi-finals.Azarenka had won her only previous meeting with Muguruza in the round of 16 at the Miami Open in April 2016, when she went on to win the title in her most recent final before Sunday.Also Read | Charleston Open: Madison Keys bags title with first win over WozniackiAlso Read | Charleston Open: Maria Sakkari beats defending champion Kiki Bertens to reach quarterfinalsAlso Watch | Great to have someone like Chris Gayle in KXIP: KL Rahullast_img read more

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Why Your Memory Sucks: The Science of Remembering in the Internet Age

first_imgTake a second and think about the three most important people in your life.Got ’em? Okay, now here’s a quiz: Do you know all three of their phone numbers off the top of your head?If you don’t, you’re not alone. Why waste brain space memorizing phone numbers when you can look them up on your cell phone whenever you want, right?Not too long ago, we used to outsource information we didn’t know to friends and family. Instead of remembering the information ourselves, we’d remember who knows what. Dad knows how to change a tire; Rob knows all the baseball stats; Caroline knows how to get to Grandma’s house.Now, we outsource memory to technology and the internet. The answer to any question in the world is only a Google search away. Our smartphones, our emails, WikiHow — they’ve all become a part of our external hard drive.But that reliance on the internet and less on our own memory isn’t just changing our lifestyles. It’s actually changing the structure of our brains.We’ve changed the way we take in new information. Our attention spans have become shorter. The massive amounts of information we expose ourselves to forces us to be more efficient about what we convert to long-term memories.Has memory become obsolete thanks to the ubiquity of the internet? Let’s take a look how our dependence on technology and the internet has affected our brains and how we think, learn, and remember.How We Make MemoriesTo understand how technology is changing how we make memories, let’s take a quick look at how we make memories in the first place.Every time you learn a fact or have an experience, this information enters your working memory, also known as your short-term memory.Your working memory is a fragile place. A new piece of information lives in there for only about 60 milliseconds before it’s either forgotten, or it moves to your long-term memory system.What determines its survival? Sometimes, it’s your own decision, whether conscious or unconscious: You decide whether the information is noteworthy or relevant enough to warrant becoming a long-term memory. Other times, a simple break in your attention can make you forget it.Only when facts and experiences enter your long-term memory can you weave them into more complex, big-picture ideas — a process that’s a trademark of our depth of intelligence, argues WIRED’s Nicholas Carr.It’s that jump from short-term to long-term memory that can be most profoundly affected by our digital lifestyle.Why? For one, because our working memories can get overloaded with more information than our brains can handle; and secondly, because we’ve trained ourselves to trivialize the information we learn online in the first place.Information OverloadWhen we go online to learn things, we often end up exposing ourselves to more information than our brain can possibly process and store.Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution?That leads to what’s called “cognitive overload.” It can also happen when you go online look up the name of that Russian prime minister and end up also reading your emails, scrolling through your Twitter feed, and skimming through a few articles within the same time frame.All this activity online is an interactive process that requires a lot of quick decision-making. This is why neuroimaging studies have shown frequent internet users have extensive brain activity when actively surfing the internet.But that’s not necessarily a good thing. All the skimming we do and the notifications we receive while spending time online can easily lead to cognitive overload. When the amount of information entering our working memory exceeds our ability to process and store it, we have trouble retaining that information in our long-term memory or drawing connections with other memories.”Our ability to learn suffers, and our understanding remains weak,” writes Carr.A Different Type of MemoryThe 2011 study “Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips” found that people who have access to search engines tend to remember fewer facts and less information overall because they know they can find the answer easily using the internet.In other words, when faced with a question we don’t know the answer to, we’ve conditioned ourselves not to recall the information itself, and not to stretch our memories to figure out the answer — but instead, to remember how to find the answer using a search engine.It still means we have to remember things, it just means we’re remembering a different type of thing. We’re remembering how to find the information — best practices for online search queries, the websites that might have the best answers, clues for verifying a reputable source. It’s kind of like the use of calculators in the classroom: Students are expected to do less rote memorization and are trained more on how to find the answers to complex questions.”The internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves,” reads the study. However, that does mean we’ve trained our brains to treat online information as trivial and less worthy of our undivided attention. Each time we check email or Facebook or the news, we prepare ourselves for skimming, not for learning. In a way, we’ve conditioned ourselves to forget the information before we even read it. Our brains are less apt to focus, digest information, and convert it into our long-term memory. Instead, we have an increasing appetite for more stimuli.Adapting to Our New RealityThe folks at Academic Earth put it best: “If the goal is to forge a creative mind through critical thinking, our Google amnesia may be problematic.” Like Carr said, the human ability to translate memories into complex thinking and analysis is part of what makes us uniquely intelligent.But it’s not like we’re losing the ability to think critically altogether. Frequent internet usage is our new reality, and the answer isn’t to turn it off or blame the kids — it’s to adapt so we can lessen any negative impacts on converting facts and experiences to long-term memory.Put simply, we’ll need to teach ourselves how to consciously prioritize information so we can process — and I mean deeply process — the most important stuff.But how? Just as we’ve trained ourselves to trivialize online information, we can also train ourselves to consciously commit information to memory.Repetition is one way to remember things more easily. When you do or read something once, a neurological pathway is created in your brain. When you repeat that action and experience the same reward again, that neurological pathway gets a little bit thicker; and the next time, even thicker. The thicker that pathway gets, the more implicit recalling it becomes. That’s why re-reading important articles, for instance, can be a helpful way to process and store the information in them.Another tip? Removing the interruptions that can break your attention and make you forget things stored in your short-term memory to begin with. This means closing our email and turning off notifications when we’re working. (Or even when we’re reading our favorite newspaper.)The ubiquity of the internet — and its effects on the way we think and how are brains are wired — can be overwhelming at times. Not to mention, a little creepy.“We become part of the internet in a way. We become part of the system and we end up trusting it,” said Daniel Wegner, the UCLA psychology professor who headed the “Google Effects on Memory” study.So, how will our brains continue to develop as a result of technology and the internet? I’m sure we’ll see much more research on our dependence on (and even interdependence with) technology in the years ahead. Originally published Aug 18, 2015 8:00:00 AM, updated February 01 2017 Topics: Marketing Psychology Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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