Following Thursday’s announcement that Hootie & the Blowfish will reunite for a performance with Jason Aldean in Atlanta this summer, we were reminded of our favorite story about the Grammy-winning 90’s hitmakers–as told by actor Paul Dano to James Corden on late night TV.Kurt Russell and Dano sat down with James Corden on an episode of The Late Late Show. After hearing Russell’s fascinating stories about his childhood run-ins with The Beach Boys, Elvis Presley, and Walt Disney, Corden asked Dano if he’d come across any musicians in his young 30-year-old life. The anecdote he gave as his response was priceless…Even before making his film debut in The Newcomers (2000), the young actor already had already earned himself a steady career on the stage. During his stint with the musical ‘A Christmas Carol’ at The Theater at Madison Square Garden, his role granted him access to the main arena upstairs for any event he wished to attend. One night, he heard from his mother that Hootie & the Blowfish were playing the Garden, so he felt he had to attend because, as he explained to Corden “I was 12 or 13 so i loved Hootie.” As Dano recounted:I get up there, and it’s definitely not Hootie And The Blowfish on stage. A lot of smoke coming my way, sort of earthy, floral… A lot of people dancing with long hair… Turns out it was the band Phish. My mom just assumed that must have meant Hootie & the Blowfish.Corden, as always, was quick with a laugh and a witty retort, joking, “Probably is some blow there, in her defense…” You can watch the full clip below:[Video: The Late Late Show with James Corden]
If November and December are marked by a battle of will vs. appetite, then January and February pit our well-meaning brains against our unmotivated feet. As many a New Englander can attest, it’s hard to get out and exercise when freezing temperatures and seemingly endless snowfalls loom.But to Harvard biologist and barefoot running enthusiast Daniel Lieberman, that’s no excuse to sit still.“There’s no such thing as bad weather, just bad clothing,” Lieberman said Wednesday (Jan. 26).Inclement weather didn’t stop a large crowd from turning out at Sanders Theatre to learn how to overcome the winter blues and get motivated. The event kicked off Harvard on the Move, a running and walking program designed to build community and fitness among students, faculty, staff, alumni, and members of the community. The program, sponsored by President Drew Faust and coordinated by the Center for Wellness, will include weekly runs and walks open to the public.The initiative will also highlight “the fundamental mission of the University to translate research into practice,” Faust said. With that in mind, panelists discussed the latest findings on how regular running (or walking) can improve mental, physical, and emotional health.Lieberman, professor and chair of human evolutionary biology, was joined by John Ratey, an associate clinical professor of psychiatry at Harvard Medical School, and Christopher McDougall ’85, a magazine journalist who has chronicled extreme running cultures around the world.Humans are built for movement, Lieberman said, but our daily activities don’t give us the bursts of activity we need. “We still have those Paleolithic bodies, but we live 21st century lives,” he said.Perhaps because of the way humans have evolved, regular running has a host of positive effects on our minds and bodies, Ratey said. Studies have found that sedentary middle-age people who took up exercise were able to push back cognitive decline by 10 to 15 years, he said. Ratey has also prescribed running to treat attention deficit disorder and depression.McDougall, more adventurer than scientist, emphasized that running should be fun. The “ultrarunners” he has written about can win 100-mile races, he said, not because they train their bodies the hardest, but because they don’t.“They’re not interested in the limits of what’s possible,” McDougall said. “They’re interested in the limits of what’s pleasurable.”The panelists took questions from the audience on the usual anxieties: what to eat before a run, how fast and far to go, and how to run in less-than-ideal weather. The answers to most running questions, the panelists agreed, come down to listening to one’s body — whether that means eating more carbohydrates, drinking less water, or making the decision to go shoeless.“If it hurts, stop,” Lieberman said. “There’s this idea that you should run through pain. … I think pain is a symptom that something’s wrong.”The talk was followed by an informational fair, where faculty, staff, and students could have their gaits analyzed by specialists and buy signed copies of the panelists’ latest books: Lieberman’s “The Evolution of the Human Head,” Ratey’s “Spark: The Revolutionary New Science of Exercise and the Brain,” and McDougall’s “Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen.”The first community walk will take place Tuesday (Feb. 1) at noon, leaving from the John Harvard Statue in Harvard Yard. Successive walks are scheduled for Tuesdays and Thursdays at noon, and weekly runs are scheduled for Wednesdays at noon and Sundays at 10 a.m.“I hope you’ll join me,” Faust told the crowd — rain, shine, or snow.
Bilinga’s median house price sits at $680,000, according to the latest CoreLogic figures. It has jumped 47.7 per cent in the past five years. Mr Dowker said the area’s increasing demand was thanks to its low-density living environment and casual charm. “The location and the quiet lifestyle of the area is what’s attracting a lot of buyers,” he said. “It has a very relaxed and laid-back feel to it.” The 1940s house was in original condition.Mr Dowker said the million-dollar price tag was an “entry-level” figure for beachfront properties on the Gold Coast. An interstate investor offloaded the property. More from news02:37International architect Desmond Brooks selling luxury beach villa10 hours ago02:37Gold Coast property: Sovereign Islands mega mansion hits market with $16m price tag1 day ago“They felt it was a good time to sell and take advantage of current market conditions with capital growth,” Mr Dowker said. The deal forms part of a string of eye-watering shabby beach shack sales notched along Bilinga’s beachfront this year through Mr Dowker. The house sat on a skinny 506sq m block.In February, 14 Pacific Pde sold for a staggering $2.3 million. The 673sq m block at the southern end of the strip has an original condition, 1960s beach house on it. Last month, No. 124 also changed hands, selling at auction for $1.936 million. It had a dilapidated block of four units occupying the 506sq m site. Mr Dowker said the popular beachfront strip was going through gentrification, with dated properties getting harder and harder to come by.“They’re slowly becoming extinct and the old shacks will command a premium in the future as the numbers further reduce,” he said. “The location is becoming increasingly popular and there is higher demand with freehold opportunities where people see value in owning land.“This coupled with the value compared to Currumbin, Palm Beach and Mermaid Beach is what’s alluring buyers to the area.” Video Player is loading.Play VideoPlayNext playlist itemMuteCurrent Time 0:00/Duration 1:38Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -1:38 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedQuality Levels720p720pHD540p540p360p360p270p270pAutoA, selectedAudio Tracken (Main), selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.Close Modal DialogThis is a modal window. This modal can be closed by pressing the Escape key or activating the close button.PlayMuteCurrent Time 0:00/Duration 0:00Loaded: 0%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -0:00 Playback Rate1xFullscreenWhat does property demand mean?01:38 A shabby shack at 64 Pacific Pde, Bilinga, sold for $1.95 million.A CLASSIC beach shack in original condition and metres from the sand and surf has sold for a premium price. The 1940s two-storey beach house on Bilinga’s Pacific Pde sold for $1.95 million. The dated house sat at the front of the long and skinny 506sq m block among a “developing landscape of contemporary new statement residences”. MORE NEWS: Why selling at auction can mean a six-figure difference MORE NEWS: Luxury mansion redesigned: see the before and afters The beach house is on Bilinga’s popular beachfront.Ray White Mermaid Beach agent Troy Dowker inked the deal and said a Brisbane buyer secured the keys.“They loved the beachfront location (and) wanted to buy now as they feel properties like these will command a much higher price in the future,” he said. “They are planning to retire in the next couple of years and move into the property. “They may keep the property and renovate or they may knockdown and rebuild.”
In this 2018 photo, Philippine Drug Enforcement Agency chief Aaron Aquino inspects body cams and other equipment for use in the government’s campaign against illegal drugs. Vice President Leni Robredo says body cams are “indispensable.” ABS-CBN NEWS “The government should invest on body cameras, and this is one of the things I will discuss when I met with the law enforcement cluster of the Inter-Agency Committee on Anti-Illegal Drugs,” Robredo said. The Philippine National Police and Philippine Drug Enforcement Agency have earlier encouraged the use of body cameras and other gadgets to record anti-illegal drug operations, but these equipment have not been purchased. “Kasi palitan ng accusations, pero iyong word of honor lang ng nagsasabi iyong pinapanindigan. Perokung may body cams… ‘yongintegrity ng operasyon, mape-preserve,” she added. President Rodrigo Duterte has appointed Robredo anti-drug czar after she called for a stop to “wrong” methods that did not bring down the number of drug addicts in the country. Robredosaid that body cameras are a must for the arresting officers as it would ensurethe protection of both law enforcement agents and civilians. “Indispensableiyong body cams for many reasons,”Robredo said in an interview with the media on Saturday. However, Robredo seemed to have softened her stand on her previous call to allow the United Nations to conduct its investigation on the bloody war on drugs by the Duterte administration. MANILA – VicePresident Leni Robredo, the newly-appointed drug czar, wants law enforcementagents to use body cameras in drug busts to protect the integrity ofanti-narcotics operations. “Una, kaklaruhin ko, I did not say that. Iyong sinabi ko exactly was there was a need to reassess given the numbers that they’ve been giving to us,” Robredo said. Government data showed around 6,000 have been killed in anti-drug operations since Duterte took office in July 2016./PN
Originally published Jul 17, 2018 9:01:00 PM, updated July 18 2018 it’s a big day for circular foods pic.twitter.com/qMWfLs0dsS— [halloween name] (@arb) August 21, 201713) It’s Important to Keep Things in Perspective ok im gonna do a thread of vines tht made me actually lol here we go— alex 😉 (@firedupbby) June 7, 2017 25) Because I Miss Vine and These Are Hysterical Me looking at my own snapchat stories, selfies and tweets after a long day, just reflecting on how great I am. pic.twitter.com/x6002kyihv— MaKayla MaShelle (@MakaylaMashelle) June 8, 2017 me: twitter is a cesspoolalso me: twitter has provided 98% of my entertainment for the day— keithlaw (@keithlaw) June 2, 2017 Thanks for the clarification, Dad. pic.twitter.com/Y2ulMh7sJV— Ray (@rayy_baybay) July 21, 2017 10) Personal Branding Is Everything 5) You Had One Job twitter users: let us edit tweetstwitter: the stars are now heartstwitter users: an edit button pleasetwitter: we made everything round— Haley Byrd (@byrdinator) June 15, 2017 8. I HAVE NEVER NOT LAUGHED AT THIS https://t.co/wDVoABKgUN— alex 😉 (@firedupbby) June 7, 2017 [detective inspecting my body at the bottom of the grand canyon] looks like the victim was tweeting “more like the bland canyon” and fell in— Bob Vulfov (@bobvulfov) July 7, 2017 Instagram: My life is a party.Snapchat: My life is a quirky tv showFacebook: My life turned out great!Twitter: We’re all going to die.— Mikel Jollett (@Mikel_Jollett) January 8, 20172) Just Keep Mowing … There are a lot of things to be negative about on the internet today.And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it’s easy to feel jaded about social media in particular.In fact, we surveyed more than 3,000 people around the world, and one-third responded that they feel “awful” after browsing social media — with Facebook taking the crown for most awful feelings induced.So, in an effort to combat these feelings of awfulness, we’ve compiled 30 of the funniest tweets about social media we could find. And with a healthy mix of snark, mockery, and memes, we think they sum up what it’s like to be a social media user — the good, the bad, and the ugly.26 of the Funniest Tweets About Social Media We’ve Ever Seen1) On Optimism 4) Social Media Gods Don’t Give with Both Hands how it feels to log off twitter in 2017 pic.twitter.com/PsGAAPI7GN— Ziwe (@ziwe) June 5, 20173) Take the Good with the Bad 139 characters pic.twitter.com/WkfdXL8oLh— Caitlin Kelly (@caitlin__kelly) September 26, 2017 What was I smoking… pic.twitter.com/xZareCENLM— Eric Peters (@EricPeters0) July 12, 2017 I’m a: ⚪️ man⚪️ woman🔘 brand Seeking: ⚪️ men⚪️ women🔘 retweets and attention— MoonPie (@MoonPie) August 23, 2017 how i’ll feel if my DMs ever leak pic.twitter.com/Re6UH60EtV— corey kindberg (@coreykindberg) August 28, 2017 26) See? I Told You 17) Hindsight Is 20/20 it’s super annoying to me when people are very good at twitter and also really good at instagram come on you can’t have both— Marissa Emanuele (@HiThisIsMarissa) April 25, 2017 20) In a World Where You Can Be Anything, Be Kind This account has been asked to test Twitter’s new 280 character limit, but as a 100-year-old brand, we believe our fans most enjoy traditional tweets with brevity, so we declined. We hope to continue to provide a fun, positive place to discuss MoonPies moving forward. Thank you.— MoonPie (@MoonPie) September 27, 2017 The 280-character limit is a terrible idea. The whole beauty of Twitter is that it forces you to express your ideas concisely (1/47)— James Poniewozik (@poniewozik) September 26, 2017 19) Life Comes At You Fast 6) On Twitter Expanding its Character Limit Facebook: Essential oils.Snapchat: I’m a bunny! Instagram: I ate a hamburger.Twitter: THIS COUNTRY IS BURNING TO THE GROUND.— Jeanne Hulme (@jeannes_jargon) July 28, 2017 9) Change Your Passwords, People I want an app for each website I visit. And I want all of them to have loud videos that play automatically. This is my ideal user experience— Shuja Haider (@shujaxhaider) August 28, 2017 I would love to start an interview series with random people from Instagram called “How Do You Afford Your Life?”— Sam Lansky (@samlansky) September 25, 20178) Please, Don’t Auto-Play Videos with Sound It’s reassuring that even Mark Zuckerberg’s crew can’t overcome the awkward moments that linger while ending a Facebook Live pic.twitter.com/VVqRHKS9iv— Brian Ries (@moneyries) September 21, 2017 Me every morning v. me after five minutes on Twitter pic.twitter.com/KBEzzVZ9i6— Sady Doyle (@sadydoyle) June 21, 2017 22) I Wish I Knew How to Quit You 11) At Least They’re Honest 21) You’re Amazing. Yes, You. 15) Seriously, Twitter Users Are Salty About This One Being on Twitter pic.twitter.com/sQbDWShv4i— clicky but scary (@djclickbait) June 11, 2017 Me: I should do a three day social media detoxAlso me: I should ask Twitter what they think of that idea— M. Keaney Anderson (@meghkeaney) June 3, 2017 18) When You Gotta Tweet, You Gotta Tweet 12) Total Eclipse of the Tweet 24) On Technical Difficulties Social Media Trends 23) We All Have Guilty Pleasures 14) Short, Sweet, and To the Point (1/47) 16) Caution: Parents on Facebook 7) Seriously, Though Twitter: your jokes suckInstagram: your face sucksSnapchat: your life sucksFacebook: your family misses you and is also racist— Adrienne Airhart (@craydrienne) October 29, 2015 Topics: This is my Twitter brand. pic.twitter.com/I0D19IJ6EJ— liz (@eedollmeyer) August 27, 2017 Don’t forget to share this post! 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– Does your business use Twitter? If so, learn from Search Engine Land how to use your account to help improve your Google rankings. – If you have been thinking about video blogging, check out this article from Search Engine Journal. It just might convince you to start. How To Use Twitter To Boost Your Google Rankings – If you are a business that is blogging, it can be a great idea to look at other successful business blogs to help you understand what they are doing that contributes to their success. Social Media Examiner has a great post highlighting 10 examples. How To Create A [Good] Blogger Pitch 9. – If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. 23 Reasons To Add Video Blogging To Your Content Repertoire Social Media Marketing: Strategy to Commerce 10 Marketing Stories to Know This Week – While many people may want the press release to die, it is still hanging around. The folks at Copyblogger outline steps for writing one that can drive results. 6. 3. 10. umjanedoan – Bloggers can be a hard group of people to influence. Social Media Explorer shares some knowledge on how to pitch them with your story idea. The 6 Essential Steps to Writing a Killer Press Release Rethinking the Future of Business Part 1: The State of Corporate Social Media Originally published Jan 27, 2011 8:00:00 PM, updated March 21 2013
Lead Generation Originally published Oct 19, 2012 1:47:00 PM, updated February 01 2017 Within Individual ArticlesIn addition to your blog’s homepage, lead gen opportunities abound within the blog articles you publish themselves. In fact, these are some of the more effective ways to leverage your blog for lead generation, because you have the ability to better target readers based on the articles they’re reading, which are the types of articles and topics that interest them.For example, if you’re a unicorn breeder who typically blogs about 3 main topics — unicorn diet, unicorn grooming, and unicorn fitness/exercise — your blog articles will probably fall under these three main categories. If a reader is reading an article specifically about unicorn diet, you have the opportunity to feature a CTA for an offer specifically geared toward that very topic. Remember: relevancy increases conversion rates!Let’s take a look at how these different types of lead gen opportunities might play out on a blog:4) End-of-Post CTA Buttons: Your blog visitor just got finished reading your article about what not to feed your unicorn. What better time to promote your hit ebook, Everything You Need to Know About Healthy Unicorn Diets? The beauty of end-of-post CTA buttons is that they help you leverage the reader’s interest in that very topic — or a related one. Be sure to choose a CTA for the most relevant offer pertaining to the specific topic you’re blogging about for the best success with end-of-post CTA buttons. In terms of design, optimize these buttons for the width of your blog articles.At HubSpot, again, we’ve found that bolder end-of-post CTA buttons that stand out from the rest of the content tend to perform best, but you should experiment with different designs to see what works best for you and your readers.5) Top/Mid-Post CTA Buttons: Besides end-of-post CTAs, you can also experiment with other placement of in-post CTAs if you want to take a more “in your face” approach. The key is to try to do this as unobtrusively as possible. Don’t go overboard — be subtle, and make sure the offers you’re promoting here are educational-focused so you’re helping, not annoying, your readers.6) Anchor Text Links to Landing Pages: Not every lead gen opportunity on your blog has to be achieved through button-based CTAs. Anchor text links to landing pages can be a great way to sprinkle a little lead gen fairy dust into the actual copy of your blog post — and at the same time, help you to optimize your landing pages for search! Link some of the keywords to relevant landing pages, as you can see in the first example below, which links to the landing page for our ebook on dynamic content. You can even be a little bit more obvious about it using a text-based call-to-action to download the offer, as you can see in the second example below.Off Your BlogThat’s right! There are opportunities to generate and reconvert leads from your blog even if a visitor isn’t physically hanging out there. Here are a couple of good ones to note:7) In RSS Readers: Let’s face it — there is probably a good chunk of your blog readers who consume your blog content without actually visiting your website. People who subscribe to your blog via RSS may choose to add your blog’s RSS feed to an RSS reader like Google Reader, eliminating the need to ever come back to your blog. Don’t miss out on capturing these types of readers as leads! The good news is, if you’re already optimizing your individual articles themselves for lead gen using in-post CTAs, your blog will automatically be lead gen optimized for folks’ RSS readers since the full contents of the post will get pulled into those readers. Easy as pie! Furthermore, if you’re a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS.8) In-Blog Subscriber Email Notifications: So what about all your email subscribers who read your new articles in full directly in their inboxes? Don’t worry — you can capture them as leads, too! And again, if you’re already optimizing your individual articles for lead gen, there’s no additional work needed on your part here either, since any CTAs or anchor text links will automatically get pulled into the email, too.9 Ways to Optimize Your Blog’s Lead Gen PotentialOkay, so let’s say you’re already taking advantage of all these various blog lead generation and reconversion opportunities. What can you do to give it a little boost? Optimize, that’s what! Here are nine ways to improve you blog’s lead gen potential once you have the basics in place.1) Replace Old CTAs With CTAs for New OffersOffers, no matter how evergreen they are, tend to get stale and decrease in effectiveness after a while. If you’re using the same few CTAs over and over, there’s no doubt about it — your overall conversions on that offer will decline. Make it a regular practice of updating old CTAs with new CTAs for new offers to keep your audience converting. This of course means you’ll need to be creating these new offers, too.2) A/B Test CTA DesignsThe design of your CTAs can also make or break whether visitors click. Experiment with various CTA designs to find out what resonates best with your audience. A/B test CTA button design elements like button color, language, imagery, tone, etc. to optimize for the most powerful CTA design. (Note: HubSpot customers can easily A/B test CTAs using HubSpot’s CTA tools.)3) Refresh Designs RegularlyJust as it’s important to update the offers you’re featuring in your blog CTAs, even A/B tested and optimized CTA design can also get stale when used over and over again since readers get used to designs and train their eyes to gloss over them. Regularly refresh your CTA designs to keep readers on their toes, whether that means hiring a designer, outsourcing design work to an agency, or experimenting on your own with something like PowerPoint or HubSpot’s CTA builder.4) Implement Smart CTAsMost businesses will find that their blog tends to attract a lot of new traffic to their website. This makes sense, since articles commonly get indexed and found in search engines or shared through social networks. Because this is the case, it’s safe to assume that very top-of-the-funnel offers like educational ebook and webinars would make great blog CTA fodder, since most of your new visitors probably know little about your business and are just starting to get to know you.That being said, don’t dismiss the fact that your blog also attracts repeat visitors (particularly if your content is top notch!). These repeat visitors may be a little bit more qualified (heck — they may already even be leads), and it might make sense to show them different CTAs based on what you already know about them. Enter Smart CTAs, or dynamic CTAs that enable you to automatically display different CTAs based on information about a lead and better nurture them with content that appeals to their specific interests and needs. To learn more about how to leverage Smart CTAs, check out this comprehensive blog post guide.5) Experiment With CTA PlacementPerhaps mid-post CTAs just end up annoying the heck out of your readers, or just never get clicked. What happens if you move up that sidebar CTA so it’s above the fold on your blog’s homepage? What if you had not one, but two sidebar CTAs? Experiment! You’ll never know how your audience reacts if you don’t try different things.6) Optimize Landing PagesOkay, so you’ve got some killer CTAs all throughout your blog, and people are totally clicking on them. Fantastic! So why the heck is your blog’s visitor-to-lead conversion rate so darn low? If you notice that your blog’s conversion rate is dismal, yet your CTAs clickthrough rate is stellar, then you likely have some landing page problems. Don’t neglect to optimize your visitors’ post-click experience. Spend some time diagnosing, analyzing, and optimizing your visitors’ landing page experiences. After all, if they don’t ever fill out that landing page form, all your blog lead gen optimization work is all for naught. Furthermore, make sure your blog’s CTAs are well aligned with the landing pages they’re promoting. The quickest way to facilitate landing page abandonment is by promising on thing on a CTA and sending visitors to a landing page that promotes something different.7) Increase Blog TrafficHitting a lead gen plateau? Another way to increase your blog’s lead generation is not to focus on improving conversion, but rather to focus on generating more traffic. And if it’s net new leads you’re after, this means attracting new visitors. If you’re attracting a lot of repeat visitors who have already converted, it’s only natural that the new leads you generate from your blog will start to dwindle. Our new ebook, How to Grow & Scale Your Business Blog, offers some helpful tips for attracting brand new visitors to your blog. Some great tips include increasing the quality and reach of your blog content, seeking guest blogging opportunities, increasing the reach of your social media presence, and leveraging your evangelists. 8) Increase Blogging FrequencyBlogging frequency is an important part of the blog lead gen equation. In fact, according to the latest research compiled in our Marketing Benchmarks From 7,000 Businesses report, companies that increase blogging from 3-5x/month to just 6-8x/month almost double their leads. Furthermore, an average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles, and the average company with 100 or more total published blog articles is more likely to experience continued lead growth. Remember, the more articles you publish, the more reasons there’ll be for visitors to come back and convert!9) Convert Casual Blog Readers Into Dedicated SubscribersDon’t overlook the importance of convincing your casual blog readers to keep coming back to for more. Convert your readers into dedicated subscribers who become fans and evangelists of your content, and share your blog articles with their networks of potential new visitors. To learn about the various steps you can take to convert visitors into subscribers, check out this post.What other opportunities can you take advantage of to grow the lead gen potential of your business blog?Image Credit: jeffreyw Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it’s practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website’s search engine optimization, establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.But one of blogging’s biggest benefits is in its huge potential for lead generation and reconversion. So if you’re not taking advantage of all the lead generation opportunities your blog offers — and then optimizing those opportunities — you’re likely missing out on a huge piece of your company’s lead gen pie.But have no fear! In this post, we’ll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you’re squeezing every last lead out of your business blog.8 Lead Gen Opportunities for Your Business BlogOn Your Blog’s HomepageThere are three main opportunities to generate leads from your blog’s homepage — using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer. These options will be visible whether your readers are visiting the homepage of your blog (e.g. http://blog.hubspot.com) or checking out the permalink of an individual blog article (e.g. http://blog.hubspot.com/blog/tabid/6307/bid/33734/20-Common-Social-Media-Marketing-Myths-BUSTED.aspx).Because these types of CTAs will be shown to visitors no matter what article they’re reading, it’s very important to either feature offers that you know are successful among a broader audience of visitors, or offer a variety of offers that most visitors would find at least one or two appealing. Use your landing page analytics to determine which of your top-performing offers have the best mass appeal and popularity, and feature CTAs for those offers on your blog’s homepage.Here’s a closer look at how these types of CTAs might appear on your blog:1) Top/Bottom Banner CTAs: These CTAs span the entire width of your blog’s homepage, so design them with those wide dimensions in mind. For HubSpot’s blog, we’ve found that banner CTAs that stand out from the rest of the page tend to perform the best. Choose bold background colors that pop out from the rest of your page. Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog’s homepage.2) Sidebar CTAs: These are smaller CTAs that appear in the sidebar of your blog’s homepage. While they’re a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. Again, design these sidebar CTAs with their smaller width in mind.3) Top Nav/Sidebar/Footer Links to Landing Pages: You can also leverage any links in your top navigation, sidebar, or your blog’s footer to send direct blog traffic to landing pages. On HubSpot’s blog, for example, we use the links in our top navigation to send visitors to targeted landing pages that provide top-performing offers for the main topics we cover on our blog. 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If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I’d bet that most people on the platform would do it. More followers? More clicks? More retweets? All without any work? Sounds like a marketer’s fantasy. Well, I hate to break it to you, but there’s no magic wand … though we now have the next best thing. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards — you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: “You can’t write a blog post in an hour.” http://t.co/02AEOurs7O #blogfor30— HubSpot (@HubSpot) January 24, 2014So it’s not quite a magic wand, but these new analytics can give you great insight into your Twitter presence and tips for making it even better. It still requires hard work, but at least you’ll have the information you need to optimize your presence.If you have Twitter Cards implemented (if you need help with that, here’s a quick tutorial for you), you can access your new analytics dashbord at analytics.twitter.com, sign in, then choose “Twitter Cards” in the top navigation. There are quite a few new metrics you can measure with this dashboard, but we’re here to help in whichever format you prefer to learn in: Twitter’s put together a quick tutorial video and we’ve also decoded all of the metrics in the dashboard in the post below (along with a few key insights on what this dashboard means for your marketing).So if you want to be walked through the dashboard step by step, keep on reading — I’ll explain every part of the Twitter Card analytics dashboard so you’ll be an old pro by the end of this post.Ready? Let’s do this.Twitter Card Metrics: 3 High-Level Metrics to TrackWhen you first click through to the Twitter Card analytics dashboard, you’ll see the three basic metrics you can track at the top of the page:These metrics capture traffic and activity to your site from tweets and interactions from any Twitter user, not just your company’s account. So this means that in our account, URL clicks, install attempts, and retweets don’t just measure the success of HubSpot tweets — it measures the success of almost all tweets about our website’s content from any Twitter account. All of the data collected in these reports is for actions taken on Twitter clients only, which include Twitter.com, mobile.twitter.com, Twitter for iPhone, Twitter for iPad, and Twitter for Android. You will not be able to track any of these actions people take through a third-party Twitter client like TweetDeck.Here’s a quick breakdown of what each of those metrics means. URL ClicksAccording to Twitter’s glossary, URL clicks measure clicks on a URL in a tweet or a Card that points to your website content — not clicks to any URL you tweet.Install AttemptsThis metric only matters if you have a mobile app — otherwise, the data won’t populate. This is how many people clicked the install app link while on mobile. Keep in mind that an app install link only shows on Twitter for iPhone, iPad, and Android if the user doesn’t already have your app installed. If they have already installed the app, there is no link, thus it won’t be included in this metric.RetweetsJust like URL Clicks, Retweets only measures retweets that include URLs to your site.Within each of these top-line metrics, there are seven reports you can investigate further. Let’s check ’em out!Twitter Card Reports: A Deep DiveThese reports are the same across these three metrics — though they populate with different data — so we’ll just go over them in general. Each metric will populate different data and actionable tips in each report, so definitely click through your own account to test it out.For any of these reports, you can choose the date range you’d like to investigate. We’re going to look at everything from the past 28 days, but you can choose time ranges of “Yesterday,” “Last 7 Days,” or “Custom Dates.” Here are the different reports you can investigate.SnapshotThis is supposed to be a quick look at how your Twitter Cards are driving traffic to your website. You can see the overall pie and the slice your account contributes toward three different metrics: tweets, impressions, and whichever top-line metric you’re investigating. There are two important things that need to be clarified with this report:Impressions: Each one is counted every time a person — in one of the Twitter clients mentioned above — views a Tweet in their home timeline. This does not count people viewing tweets on your profile page.The Multiplier and Conversion Rate Percentages: Those numbers are for all of the tweets — not only those for your account. If you want metrics for just your account, you’ll have to do the math yourself.If you’re a HubSpot customer, you should be able to easily track the success of URL clicks within Reports — the rest of the information in Twitter Card analytics Snapshot report can give you additional context.Change Over TimeIn the next report, Twitter graphs those Snapshot metrics against each other over time to see how they’ve grown in comparison to each other. Keep in mind that the y-axis shows percentage growth — so that’s why the URL clicks line might be above impressions (which is actually impossible). Card TypesNext, you can dive into the types of cards you are using to see how successful they are. Compare your own card formats against each other and see how you stack up against other Twitter Accounts. Don’t get too discouraged by the latter, however — they aren’t segmented by industry or number of followers. Take it with a grain of salt to help you optimize your Twitter Cards.Influencers This is one of my favorite reports — you can see the top accounts that drove URL clicks, app install attempts, and/or retweets to your content. These are the folks you should be tapping into to grow your Twitter account. Now that you know their name, try making a Twitter list to follow and engage with them all.For HubSpot customers, you can take this information to the next level with Social Inbox. Create a stream of that Twitter list, and you can see exactly where these influencers are in your marketing funnel. Depending on which stage they’re in, you can nurture them with valuable content to be even more connected with you.TweetsIn this report, you can drill down to see which specific tweets (not just from your account) drove the most URL clicks, install attempts, and retweets. I’d view each tweet individually to see if you can notice any trends — were these all sent at a certain time of day? Are they about specific topics? Do they all fall under a certain number of characters? This report can give you some nice information to inform the rest of your marketing strategy.SourcesLast is the Sources report — basically detailing which apps, widgets, and websites your influencers are using to send you traffic. Not my favorite report in the bunch, but it could be helpful in some technical instances. If you’re a HubSpot customer, you should be able to see all of this information as well in your HubSpot Sources report in addition to the rest of your social media traffic data.And that’s pretty much it! These reports give you some great basic data to optimize your Twitter presence, but there are a few key areas where you’re going to need more helpful data if you want to grow your business through Twitter.Why You Need More Than Twitter Card AnalyticsThese Twitter Card analytics are great for one thing: gauging some very specific Twitter metrics that may have impact on your business’ bottom line. Sure, they can be indicative of other metrics like leads and customers, but you really need an integrated marketing platform with closed-loop analytics to track that. Because these metrics aren’t integrated with a contact database, you have no idea what happens after people click and if the people who click would be valuable to your business. It’s incredibly helpful to have Twitter-specific data, but in the end, you’ll need more data to make more strategic (and smart) decisions about your social media and marketing strategy. Do you use Twitter Cards in your marketing? Will you use this new analytics dashboard? Share your thoughts with us in the comments! Topics: Twitter Marketing Data Originally published Jan 24, 2014 2:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack