Tag: 上海品茶夜网

4 Real Secrets We’ve Learned So Far About Apple

first_imgWhy IoT Apps are Eating Device Interfaces 3. Apple Spends A Lot on MarketingDespite strenuous objections by Apple’s lawyers, the company was forced to release details of its marketing efforts as well as results of internal consumer surveys. Apple spent $647 million advertising the iPhone in the United States from 2007 through 2011. Marketing for the iPad reach $457.2 million since its release in 2010. Apple’s consumer survey, which the company tried desperately to keep out of court citing “trade secrets” shows the type of research Apple performed when pondering the design and release of new iterations of the iPhone. Included was information on where people were likely to buy the iPhone (AT&T, the exclusive carrier in the U.S. at the time) or where people found out information about the iPhone (the Apple website). The survey informs us why Apple chose AT&T and Verizon (overall market share of consumers) as partners and why they prefer to subsidize the iPhone (most people are on contracts). A couple examples are below. 4. Apple Has Considered a 7-inch TabletRumors have been rampant this summer that Apple will eventually release an “iPad Mini” that will be about 7.85 inches diagonally. Steve Jobs had famously denounced smaller tablets than the iPad before saying that nobody would want something that small. That may have been all smoke and mirrors from Jobs at the time, we will never know after his passing in October 2011. But, top Apple executives, citing an article from Kevin C. Tofel of GigaOm, noted that there was definitely a market for a 7-inch iPad. Apple executive Eddy Cue sent and email to CEO Tim Cook in January 2011 recommending the company built a 7-inch tablet with Tofel’s article attached. Cue had also used a 7-inch Samsung Galaxy Tab at some point, according to Forstall. Tags:#Apple#mobile Role of Mobile App Analytics In-App Engagement What happens when one of the most secretive companies in the technology industry goes to court to battle its largest competitor? It is forced to reveal what it does not want to reveal, which has created a feeding frenzy in the tech press over every little detail that surfaces. But what’s old news and what is really paining Apple to disclose? Below are four items we have learned about Apple from its patent lawsuit against Samsung.1. First Rule About Project PurpleApple started assembling an internal team to create the iPhone in 2004. The team consisted of about 1,000 Apple employees to work on “Project Purple.” The employees worked on one floor of Apple’s campus that had to be entered with keycards and had security cameras. According to testimony from Scott Forstall, a senior vice president at Apple that manages iOS, former Apple CEO Steve Jobs would not allow anybody outside of Apple to be hired for Project Purple. The floor that the iPhone team worked on was called the “purple dorm” and had a sign on the door that said “Fight Club” a reference to the popular movie where the first rule of Fight Club is that you do not talk about Fight Club. It was also the second rule. The same rule applied for employees working on Project Purple. 2. Many Prototypes Before 2007 LaunchThe iPhone was a revolutionary product in 2007. It generated immediate consumer excitement and ushered in the touchscreen smartphone era. What Apple released in 2007 though was not its first idea of what the phone should be. Nor, likely, was it Apple’s 50th or 100th idea. Designers would sit around a kitchen table talking about and sketching ideas, some of which would be rendered into 3D models. We know that some designs even centered around a click-wheel, modeled after Apple’s popular iPod design at the time. A 99-page document released to the court showed some of the prototypes that Apple considered. Designs included bulky looking boxes with rounded corners, silver and black touchscreens vaguely reminiscent of devices designed by Nokia and Sony, eight-sided rectangles, rounded backs and others. A few examples are below. center_img Related Posts What it Takes to Build a Highly Secure FinTech … dan rowinski The Rise and Rise of Mobile Payment Technologylast_img read more

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Four Implications of Universal Search for Small Business SEO

first_img 4.) Are You Listening to Your Customers? That means posting videos to YouTube, photos to Flickr, and tagging this multimedia content as thoroughly as possible. a new kind of search – universal, or blended, search – back in 2007 that, in addition to text-based results (web pages), would integrate different kinds of results such as video, images, and news, just to name a few. Roll out has been slow (a Google rep recently This multimedia content is yet another way for content written about you by you, your customers, or fans, to bubble to the top of search results. While you may not yet have posted any multimedia about your company, your customers are most definitely already talking about you online, in a variety of ways and mediums. that 1 in 4 searches now contain universal search results) and research on the effect on consumer behavior is limited and potentially inconclusive (both 3.) How Do You Convert Viewers of Multimedia? Topics: For all of your multimedia, give people a way to further engage with your company iProspect mid-2008 have conducted studies – Search Engine Optimization Kit , whether it’s by including a link to your website or relevant blog article in the video/image/etc. description, or including your logo or call to action within the multimedia. Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Universal search results make it that much more important for you to listen and engage with your customers online . and eye tracking heat map analysis Still, there are a few clear implications of universal search results for businesses who want to better optimize their web presence for this new search landscape. , so that you know what they’re saying, and so that you can promote flattering content and respond to negative criticism. and OTO late 2008, to be released soon). It’s very possible that search engine optimization kit Creating content is the absolute best way to attract more prospects to learn about and engage with your brand – on your website as well as social media sites like Twitter, YouTube, or Flickr. But how are you supposed to turn YouTube video views into leads and sales for your business? With this new SERP real estate going to multimedia content, this issue has become even more pressing. 2.) More Emphasis on Top Search Results With these new, visually appealing, search results part way down the first page of search results, there is now a visual barrier that focuses users’ eyes even more on the top of the search results page. We already know from Originally published May 27, 2009 7:54:00 AM, updated October 20 2016 SEO reported Before universal search, SEO (search engine optimization) was all about creating remarkable content that people would link to and would be optimized for certain keywords so that your web pages would show up as one of those top 10 search results (the first page). But now, those 10 spots are cut down to 9, 8, 7, or fewer. Some of that old real estate is now reserved for different kinds of content across the web – video, images, etc. – that are on their own ranking algorithm. OTO Interactive How does your business plan to create multimedia content to leverage universal or blended search? this multimedia will continue to focus users’ eyes on the top of the first SERP, so your website better be one of the first search results.  that users focus on the “golden triangle” (planted in the top left hand corner of the SERP) and few people scroll to the bottom of the page or go on to the second, third, etc. SERP. announced iProspect There are new opportunities to get on that first page of search results, and businesses need to create multimedia content to take advantage of this new real estate. Google first 1.) New Real Estate Download our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Video Case Study: Marketers Experiment with Chocolate-Free Valentine

center_img We’re very fortunate that the followers of our blog are some of the finest marketers this side of a Burma Shave billboard. So they do their fair share of promoting our content on their own. Then we’re doubly fortunate that between our lab and our sister companies, we have the type of people who naturally like putting their sales and marketing skills to use for a good cause (and driving traffic to the MarketingExperiments blog is always a good cause). What did you do to promote this Valentine’s Day video? For an upcoming community-written blog post, we want to feature our reader’s favorite advertising and marketing industry news sources. Of course, everything is a little more fun with a bit of creativity behind it. So we made this video to make the request to them a little more challenging. We want to know the news sources they don’t just like, but really love. What blog would they sing “Cuando Me Enamoro” to? If they could only pick one, who would they “Choo-choo-choose?”   And we hope that passion will come out in the submissions we receive.  We’ll post our favorite, most creative responses in a blog article. producing creative online videos The concept of the collaborative effort is wonderful. Your presenters all seem calm and in the moment. How did you get them to do that? that helps marketers boost ROI, get a huge promotion, and eventually buy a yacht…we like to have a little bit of fun from time to time as well. Virtual Valentine Video Gets Visitors! and blogs.  What better way than by having others tell us how much they LOVE various things in their lives (besides chocolate) — things like CNN Money, Twitter or Smashing Magazine. Our friends at MarketingExperiments created a video that plays to their love of fun.  In a quick interview with (Full disclosure: I am a former employee of MarketingExperiments and maintain a wonderful relationship with the folks in Jax Beach, Florida, their headquarters.) MarketingExperiments blog had a great vision and was able to coax quality performances out of an acting troupe on the same level as the cast of “Jersey Shore.” or simply having a little Valentine’s Day fun like we did with this video. Austin McCraw Are you to learn how to use online video to grow your business with inbound marketing. , editor of the So with one of the all-time best marketing “gimmicks” approaching on the calendar — Valentine’s Day — we figured we’d produce something a little different for our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Need to Convince the Boss of the ROI of Inbound Marketing?

first_img Topics: What if you could achieve one or more of the results that companies reviewed for these studies are getting?  Consider inbound marketing lately? to learn how more than 230 professionals have been using inbound marketing to transform their businesses. HubSpot survey of 231 marketing professionals designed to help businesses and marketers understand the benefits of inbound marketing. Key Finding: Overall, users experienced a 4.2x increase in leads and most saw increases in sales within four months. Study Webinar: The 2010 State of Inbound Marketing Got it covered.  Outsourced. It’s for kids. The State of Inbound Marketing Report .  Take your pick from a few we’ve highlighted below to help make the case to your boss. Key Findings Key Finding: Social media adoption doubled among small businesses in the last year. Roundup of Global Fortune 100 use of social media – showcasing how even traditional brands are using social media to connect more closely with customers. ROI from Inbound Marketing through Implementing HubSpot Software Switching to Inbound Marketing Does this sound like something you’ve heard in marketing meetings at your company?  If it is, then you could be missing out on serious marketing and We don’t got no stinkin’ time for blogging.  Key Finding: 79% of the Global Fortune 100 use at least one social media channel with Twitter emerging as the social media platform of choice. Burson-Marsteller Fortune Global 100 Social Media Study Social Media. Small Business Success Index™ This study conducted by the University of Maryland’s Robert H. Smith School of Business surveyed 500 small business owners about their social media usage. Return on Investment analysis documenting how hundreds of HubSpot customers have grown traffic, leads and sales. inbound marketing as a key growth strategy Listen to Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing! SEO. Billie Hara Blogging. lead generation opportunities Download the webinar now .  Each week we come across a plethora of reports analyzing how companies are using Originally published Mar 3, 2010 8:30:00 AM, updated October 20 2016 Key Finding: Inbound marketing-dominated organizations experienced 60% lower cost per lead than outbound marketing-dominated organizations. Image Credit: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Demand Creation vs. Cold Calling

first_img So, why do we take our expensive salespeople and insist they must be good at “cold-calling” when the buyer doesn’t want anything to do with this? Don’t get me wrong. A salesperson needs to be able to communicate in an effective and compelling manner over the phone. The purpose, however, of the communication should not be getting the sale today, but finding potential customers. What other ways have you succesfully created demand for your sales team? What’s stopping you from being successful at demand creation? , a sales and marketing development firm. Here are several practical ways to enable your the salesforce to create demand and eliminate the need to cold call: NetProspex Stop using your salespeople to find potential customers, and start making investments that will help create demand for your sales team and your company. inbound marketing software Cold calling is an exercise in futility and the least efficient way to find potential customers. I’m absolutely amazed at how many pundits and sales consultants recommend this as a viable approach to sustainable demand creation. Focus To Grow Visible Gains Invest in making your top salespeople sought after speakers regarding industry issues. Investments might include enrolling them in the national speakers association training courses, or hiring someone to market your top salespeople as speakers. ) Costs at least 60% more per lead ( HubSpot, The State of Inbound Marketing Harvard Business Review These are horrible statistics for people whose salaries typically cost a company more than $60,000 per year. to build educational video marketing apps that are not like infomercials. ) . -like conference for your industry and feature your best and brightest staff and salespeople in a non-informercial way. Regardless of your executive title, you must realize that the rapid rise of the social web has changed buyers’ expectations. The fact is they do not want to deal with salespeople until they are 70% down the path of the buying process. Since 2007, the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Eliminate the lowest performers on your sales team and repurpose those resources at the early stages of the sales process to create demand for your company.center_img I’m not saying it doesn’t work, but who would buy a product with the following traits: social web Originally published Jan 17, 2011 4:00:00 PM, updated October 20 2016 Topics: Invest in crowd-sourced lists with detailed meta-data to target your marketing efforts on the phone and the web. One of my favorite list companies is This is a guest post by Teicko Huber. Teicko is the founder of TED , such as HubSpot, and that attracts buyers to your website. markhillary Invest in tools like Write a series of must-have industry guides your top salespeople can give away.  Has a rate of less than 2% of phone calls resulting in a meeting ( build remarkable content Develop a strategic ) has dramatically shifted power from sellers to buyers. Today’s buyers resist interacting with salespeople until they are good and ready. Invest in Leap Job Marketing and Sales Alignment Doesn’t work 90.9% of the time  ( Photo by: last_img read more

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The 3-Step Hierarchy for Social Media Contagiousness

first_imgThis is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. He is covering HubSpot’s participation at Dreamforce ’11, offering insights on the various speakers and events.Wednesday afternoon at Dreamforce ’11, I had the chance to chat with Dan Zarrella before his presentation on engineering contagious social media ideas. I congratulated him on his recent Guinness World Record setting webinar on the same topic. Dan’s “Science of … ” webinar series has been drawing impressive numbers, and the record-setting online event topped nearly 31,000 registrants and an astounding 11,000+ attendees.Dan said he was very happy with the numbers, but added his competitive nature wishes there is someone else out there gunning for his “largest webinar” title. In fact he even called out two potential adversaries. He said that, because of the sheer size of its user base, Facebook is an obvious potential challenger.And since Salesforce was able to get more than 45,000 people to register for, and actually physically attend, a weeklong live event in Dreamforce, he thinks they would easily be able to present a credible threat to his title.With the gauntlet thrown down for both Facebook and Salesforce, it was time for the session.The premise of the presentation, and Dan’s new book Zarrella’s Hierarchy of Contagiousness, is the three-step hierarchy:ExposureAttentionMotivationDuring his talk, Dan presented a series of social media myths along with takeaways that covered all three steps. He also addressed the idea that there are too many “unicorns and rainbows” in social media marketing advice. This advice, he said, consist of myths that aren’t based on anything more substantial than “what feels right.”Here are some myths and takeaways about the 3-step hierarchy that Dan covered during his Dreamforce session.1. ExposureMyth: “Engaging in the conversation” is the most important thing in social media.Takeaway: “Engaging in the Conversation” doesn’t work. Publishing interesting content does.Myth: Don’t call yourself a guru.Takeaway: Identify yourself authoritatively. Bio words that lead to more Twitter followers include “official,” “founder,” “speaker,” “expert,” “guru,” and “author.”2. AttentionMyth: Friday, Saturday, and Sunday are bad days to publish.Takeaway: Use contra-competitive timing. In reality, retweets on Twitter spike on Friday, and Facebook shares spike on Saturday.Takeaway: Don’t crowd your own content. Spread out the sharing of your own material.3. MotivationTakeaway: Novel ideas are contagious.Takeaway: Write simply and plainly. Content heavy with nouns and verbs lead to more Facebook shares than adjective and adverb laden text. Sharing goes down as the reading level of content goes up, and people don’t want to read overly flowery writing.Takeaway: Utilize combined relevance. Two seemingly unrelated items or topics can join to uncover a unique market. In Dan’s case he likes both marketing and zombies. When a blog post was written combining the two, Dan’s inbox was flooded with links and messages telling him, “You have to check this out. It was written just for you.”Myth: “Please ReTweet” doesn’t work.Takeaway: Don’t forget social calls-to-action. In fact, adding “please retweet” to a Twitter message generates four times the retweets than posts without those two words.In what ways to you make your content contagious in social media? If you missed Dan’s “Science of Social Media” webinar, you can easily download the archive here.Image credit: rbrwr Topics: Originally published Sep 2, 2011 5:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Strategylast_img read more

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5 Awesome Examples of Instagram Marketing From Real Brands

first_imgMobile photo sharing is now a part of our future and is one of the fastest growing social media trends of the last few years. Big brands are starting to take notice, using the trend to their advantage. Instagram has accumulated 15 million users who have uploaded more than 400 million photos in less than two years. Just think of how many rolls of film that would have added up to! Even President Obama jumped on the bandwagon this month and began sharing behind-the-scenes photos of his 2012 election campaign.Instagram is a great way for people to experience brands in a different way, and it elicits emotions that may not have been experienced through text alone. So how do you follow in the footsteps of some of the big brands and start using Instagram in your inbound marketing? Let’s take a look at the best examples out there and learn how you can adapt what these brands are doing to leverage Instagram just as effectively.Starbucks Starbucks was an early adopter of Instagram and has over 200,000 followers to date. The company highlights in-store experiences at locations from around the world, shows how new coffee flavors are chosen and tested at Starbucks headquarters, and provides information about its ‘Create Jobs for the USA’ program. Starbucks shares the photos with its Facebook fans, too, so customers can comment on upcoming or new flavors. Marketing takeaway: Keep your content fresh, interactive, and aligned with the brand attributes you want your fans to notice. Photos allow you to connect with customers in a different way. Fans and followers are more than happy to respond and take part if they are interested in the information you are sharing. Red Bull Red Bull has never been just about its drink, and over the course of the company’s history, it has itself into a lifestyle brand that is envied by all. Red Bull’s high energy brand sponsors extreme athletes and events, and its awe-inspiring pictures of these events Red Bull shares with fans fall perfectly in line with their brand. The company works hard to get followers in on the action without actually having to scale mountains or sail the high seas. Marketing takeaway: Make sure the pictures you post have meaning to your customers and induce shares. If you don’t get excited about the picture you just took, neither will your fans. Take the time to think about what pictures your fans want to see from your brand and how to present them in an interesting way.Marc JacobsHigh-end fashion brand Marc Jacobs demonstrates the principle that you don’t always have to be the one taking the pictures; you can get your fans in on the snapping, as well. Marc Jacobs creatively used its account over the holidays to ask followers to share their family moments by using the hashtag #marcfam. The company then showcased its followers’ photos and created a collage on its website for all to see. This technique gave customers a chance to participate in creative activity with the brand.Marketing takeaway: As we mentioned earlier, there are 400 million shared photos on Instagram, and most were not shared by companies, but by the consumers themselves. Your customers love taking pictures and talking about their favorite products, so find ways to get your customers involved in your content creation.Tiffany & Co.Tiffany & Co.’s products come with a high-end price tag, so what better way than pictures to show the worth of those products? Tiffany is using Instagram to show every intricate detail that goes into creating the diamond rings and jewelry girls swoon over. On Tiffany’s Instagram account, fans get an in-depth look at all the tools, techniques, and technicians involved in making the perfect piece of jewelry. Of course, there are also pictures of the final pieces themselves with their signature blue-green color.  Marketing Takeaway: Give customers a better understanding of how your product is made. Craftsmanship is a dying art in this day and age. You work hard to build products that your customers love; show that side of the story alongside your finished product. General Electric You’ll see more than light bulbs on GE’s Instagram account. Its main objective is to show off GE’s work in different industries like energy, transportation, and aviation. By following GE on Instagram, fans get to see larger than life engines and turbines that are used to drive innovation in these spaces.GE also uses its account to run a contest to find its next “Instagrapher.” The winner will be flown to Wales to photograph an aviation facility. Almost 4,000 Instagram photos were submitted with the designated hashtag #GEInspiredMe and then posted to Facebook, where fans voted for the finalists. Not only was GE able to get fans involved with multiple social platforms, the company was also somehow able to get people excited about turbine engines.Marketing takeaway: If you have a less-than-sexy product or service, you can get creative to successfully increase customer engagement with your brand. Holding a photo contest is a great way for customers to get excited about something they’d normally consider dry, expand your audience, and educate people about the important topics that surround your brand.What are some creative ways you would use Instagram or photos to showcase your company?Image credit: Calsidyrose Topics: Instagram Marketing Originally published Jan 19, 2012 9:47:00 AM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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19 Reasons Your Social Media Might Not Work Out the Way You Planned

first_img Originally published Jul 26, 2013 8:00:00 AM, updated February 01 2017 Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.The best and brightest minds in social media perfected and refined their skills by getting their hands dirty in social media. Whether they failed hard or succeeded beyond their wildest dreams, their first-hand experiences taught them invaluable lessons. Having been on the front lines of social media marketing for the better part of a decade myself, I’ve had plenty of failures and successes that completely blind-sided me.And I want to save you save you from the stress that accompanies some of those surprises. To help you avoid some common, and not so common, mistakes on social media, I put together this list revealing some of the hidden reasons why your social media efforts might not be working out exactly as you hoped.1) You’ve Assumed Your Audience Is All the SameWhile we may have incredible insight into our audience, we’ll never be able to make everyone happy at the same time. While marketing to the majority, you could lose sight of the impact the minority can have. Not pleasing every person in your audience is okay, but you still need to treat a one-to-one conversation with a follower like a real-life conversation. Social media software (like HubSpot’s Social Inbox) can make it easier to monitor and respond to relevant conversations with strangers, leads, and customers in your social media community.2) You Aren’t Paying Attention to the World Around You Breaking news may drastically affect how your content impacts your audience. Letting current events and product launches sneak up on you can make your marketing feel all out of wack. One news story could present a significant opportunity for your social strategy — so staying up on the latest trends is essential.3) It’s Not as Easy as It LooksSocial media is a full-time job — marketers who try to take it on as one of the many tasks on their to-do list might be surprised that they’re struggling to tread water. If you want to really generate and nurture leads through social media, do your brand a favor and find a smart, dedicated social media manager who knows how to use social media to form real relationships with your audience members. 4) The Same Piece of Content Isn’t Successful on Every PlatformThe best content creators in the world know that each medium requires a different approach; the same is true for social media. The copy you used for that incredibly successful tweet might not strike home with your Facebook audience, or your wildly successful Facebook meme could be completely ignored, or even despised, on other social networks. If you can provide engaging, relevant content to the right audience, on the right platform, at the right time, you’ll have hit the social media marketing jackpot!5) You’re More Clever Than You ThoughtSometimes a simple observation or just a unique choice of words is enough to set the social web off with uncontrollable laughter. Harnessing those clever thoughts, and your following might thank you for it.6) You’re Extrapolating Data Outliers to Guide Your StrategyJust because you had one post do really well — or totally flop — doesn’t mean that you should shift your entire strategy to mirror said post. Look at the data to find consistent trends instead of acting on a whim.7) You Find and Share Awesome ContentAs Steve Jobs said, creativity is just connecting things. You know that if you find something brilliant online that your fans would love — but maybe hasn’t gone mainstream yet — you should share it with them. Even heavy content publishers need to be curating content from around the web — and you regularly introduce your audience to great content. If you aren’t quite so awesome at quickly finding those hidden gems just yet, I recommend using tools like Flipboard, Lumi, and Feedly to follow and organize other people’s content.8) Your Brand Isn’t Human Enough Social media is always about human-to-human interaction. When brands fail to develop a personality and human interests they tend to be ignored. And if you can develop a human brand, it will be much easier to form genuine relationships with your leads and customers on social media. 9) Your Timing Isn’t Quite RightHumans are creatures of habit and tend to incorporate social media into their routine. This means that your audience will have certain times that they’re active and other times when they’re not. Use services like Tweriod to get a good idea of when your followers are most active, and don’t ignore the incredible data you have available in your social media marketing tools to find trends around post timing.10) You Underestimate the Power of Design Almost all social media channels have moved toward embracing visual content — both in the interface of the network itself and in the content shared. Successful visuals should be sized for the network you’re sharing them on and should also mirror a design style that matches your audience’s tastes. For example, a brand like Dollar Shave Club isn’t going to design content based on modern art styles and with detailed typography.11) You Aren’t Asking for What You WantIncluding a simple phrase like “choose your favorite” can make a HUGE difference when you’re looking for a specific action. Clear, low commitment calls-to-action will make more people in your audience engage with your content.12) Someone Really Influential Liked What You Had to SayIt’s unrealistic to hope for everything you post to go viral, but if the right person discovers your content, your traffic and leads could skyrocket. Obviously some of your posts will have more effort and resources behind their success than others, but that doesn’t mean someone with a huge audience won’t find something you shared and fall in love. Sometimes, that’s all it takes to turn an average tweet into your most successful tweet.13) You Don’t Create Original Content When I first started in social media, brands were just sharing anything they could find. They were all surprised when they found out that their bottom line barely moved — their audience was engaged with the content they shared, but not with the brand itself. Use your social media tools to monitor relevant conversations and find out what your audience likes. Once you have that data, it will be much easier to start blogging to build up original content on your site.14) You Achieved the Wrong GoalPost can be designed to address different goals. Sometimes a post designed to start a discussion will get you a lot of mindless engagement, or visa versa (likes, favorites, etc). While a lot of variables factor in to your posts’ successes, it might come down to the fact that you didn’t create content to achieve the right goal.15) Technology’s Acting Up AgainSocial networks have bugs and issues, (cue Twitter’s Fail Whale) and some days your profiles or social tools won’t work the way they’re supposed to. I’ve had 30+ scheduled tweets fail to send and 4 hour chunks of time where I couldn’t post to a Facebook page. A day of nothing is enough to drive any social media manager crazy, but try to breathe and just tell yourself that everything will be OK.16) Crazy Fan on the RampageDon’t ever assume that any post is safe from the legendary crazy fan. This person may have just had a bad experience with your brand or they might just be having a bad day, but the only thing you need to know is that they’ve dedicated a significant amount of their time to telling the world how unhappy they are with you. This may not make a post completely flop, but it’s important to know how to quell a full-blown crisis from happening. 17) Spelling and Grammar BlundersEven the best writers have days where the keyboard becomes their enemy. While your brain may be telling you that you typed exactly what you meant to type, your audience will see it differently. Read over your posts before you hit the magic button — or better yet, have someone else read it for you.18) The Press Is Talking About YouOccasionally your brand will receive good and/or bad press. Sometimes the publisher or team members may forget to give you the heads up. Now you have to drop everything you were doing and react. Of course, making sense of the madness when the press releases a story is made much easier if you have the right social media monitoring tool.19) It’s Just One of Those DaysIt’s entirely possible that there will be days where the majority of your audience happens to be busier than usual. Hope that those days don’t line up with your campaigns or best content and do your best to accept it for what it is.What other surprising lessons has social media thrown your way? Share your stories with us in the comments!Image credit: ssoosayEric Siu is the Chief Operating Officer at Single Grain, a digital marketing agency based in San Francisco. He previously ran growth at online education startup Treehouse. Social Media Fails Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

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What Is CAN-SPAM? [FAQs]

first_img Originally published Sep 2, 2013 2:00:00 PM, updated July 16 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Email Deliverability What is CAN-SPAM?Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) is a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law.What is CAN-SPAM?CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003.That’s right, they looped us in with pornographers.That act is a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law.The Bureau of Consumer Protection notes that CAN-SPAM doesn’t just apply to bulk email. “It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,’ including email that promotes content on commercial websites. The law makes no exception for business-to-business email.” It does, however, exempt transactional and relationship messages.What does this law mean, practically, for marketers and business owners? I’ll lay out the rules you need to follow as an email marketer, but in short, it means that your emails need to comply in three main areas: unsubscribe, content, and sending behavior.Download Now: Email Marketing Planning Template First, what are the penalties for non-compliance with the CAN-SPAM Act?For every single email that violates the CAN-SPAM Act, the FTC will fine you $16,000. So if you’re caught being non-compliant for a list of, say, 10,000 … well, you do the math. Yikes.So now that I’ve sufficiently scared you, here’s how to comply with CAN-SPAM rules.Rules to Follow for CAN-SPAM ComplianceIn order to be CAN-SPAM compliant, it’s important your email messages follow these rules, which can be found in full over at the FTC’s website.DODo include your valid physical postal address in every email you send out.Do provide a clear and obvious way to opt out of every email you send out, and honor the unsubscribe within 10 business days.Do use clear “From,” “To,” and “Reply to” language that accurately reflects who you are. This applies to the person or business sending the message, as well as the domain name and email address.DON’TDon’t sell or transfer any email addresses to another list.Don’t make it hard to unsubscribe from emails. You cannot 1) charge a fee 2) require a recipient to provide personally identifying information beyond an email address, or 3) make recipients take extensive steps other than simply replying to an email or visiting a single page on a website to unsubscribe themselves from your emails.Don’t use deceptive subject lines in your emails that misrepresent the contents of your message.Now, I can’t stress enough that I am not a lawyer, and that you should not construe the contents of this article as legal advice. The FTC website also has extensive advice on this subject to which you can refer. But, I hope this article has helped lend some clarity around CAN-SPAM if it’s caused you some confusion in the past!Image credit: barmalalast_img read more

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