Biomimetics puts a new meaning into “Make like a tree.” Yes, make things like trees, snails, fireflies, and a thousand other creatures do, and life can be inspiring.See what the following organisms have to offer:Fireflies: A new LED inspired by fireflies is 55% more efficient, reported PhysOrg. The team lead said, “will continue to explore the great diversity of the natural world, searching for new sources of knowledge and inspiration.”Skin: Who would have thought your skin would inspire design of a generator? Scientists at MIT and Harvard did. In Science, they wrote about their “Bio-Inspired Polymer Composite Actuator and Generator Driven by Water Gradients.” They’ve designed a water-actuated polymer film that “can generate contractile stress up to 27 megapascals, lift objects 380 times heavier than itself, and transport cargo 10 times heavier than itself.” They were “Inspired by the network structure of animal dermis, in which rigid collagen fibers reinforce an elastic network of elastin microfibrils to form a sturdy and flexible material,” they said.Tissue: Human tissues inspired the creation of 3-D scaffolds for tissue repair, according to Science Daily. A team of researchers from international hospitals designed a stretchable polymer that will allow stem cells to be positioned where needed. The abstract of the paper in Tissue Engineering, entitled “Biomimetic Three-Dimensional Anisotropic Geometries by Uniaxial Stretch of Poly(ɛ-Caprolactone) Films for Mesenchymal Stem Cell Proliferation, Alignment, and Myogenic Differentiation,” states, “Here, we present a novel simple, solvent-free, and reproducible method via uniaxial stretching for incorporating anisotropic topographies on bioresorbable films with ambitions to realize stem cell alignment control.”DNA: Science Magazine reported a new record for DNA storage of digitized information: 2.2 petabytes per gram (a petabyte is a thousand terabytes or a million gigabytes). “At the storage density achieved, a single gram of DNA would hold 2.2 million gigabits of information, or about what you can store in 468,000 DVDs,” the article said. Calling DNA a p”erfect storage medium, the Nick Goldman and team stored photographs, sound and text, including all of Shakespeare’s sonnets. The team believes it will remain stable for thousands of years, even without electricity or constant maintenance. The team also retrieved the stored information with 100% accuracy. See also the BBC News, Nature News and PhysOrg. For all the celebration, observers will note that nature had it first, using a stable aperiodic molecule that can store up to an exabit (1018 bits, a thousand petabits) of information per cubic millimeter, according to Dr. Dean Kenyon in the Q&A section of the film Unlocking the Mystery of Life.Snails: Snails have teeth? Yes, marine snails called chitons do, and upcoming solar panels might thank them for it. Science Daily shows a large chiton’s teeth, and promises “less costly and more efficient nanoscale materials to improve solar cells and lithium-ion batteries” by the skin of their teeth. How can that be? Well, these marine snails that feed on algae on rocks have a rasping tool called a radula, with “a conveyer belt-like structure in the mouth that contains 70 to 80 parallel rows of teeth.” It allows them to replace the front teeth continuously at the same rate they are shed with materials containing magnetite, one of the hardest minerals known. Cool, said David Kisailus from UC Riverside, who “uses nature as inspiration to design next generation engineering products and materials,” the article said. He’s amazed at how the chiton uses available materials at room temperature to build these highly-effective tools. His paper analyzing the process includes visions of how the same principles could allow engineers to construct tools from nanocrystals “at significantly lower temperatures, which means significantly lower production costs.”Catalysts: Cells are filled with molecular machines called enzymes that catalyze slow chemical reactions to fantastically rapid rates. A paper in Science 18 January discussed “Re-engineering nature’s catalysts” that demonstrates “biomimicry paradigm in reverse” – that is, “altering the function of one of nature’s most versatile biocatalysts is directed to a transformation originally conceived and implemented by synthetic chemists.” Actually, it’s straightforward biomimicry, too: you have an idea, and you look how nature solved it.The authors of this paper claimed, “Directed evolution is one of the most successful approaches toward achieving these goals. This method is a laboratory-based, accelerated version of natural evolution.”Exercise: Before we tell you, try to identify the fallacy in that last sentence.The wonderful world of biomimetics proceeds apace. It’s kind of surprising that the Biomimicry Revolution is happening now, after Darwin’s Century portrayed a world of happenstance, bloodshed, and survival in a natural world personified as a blind watchmaker, whose invisible hand tinkers with whatever parts are around, cobbling together slapdash solutions to immediate threats to survival. Look at all these exquisite designs in life! They are so good, the world’s greatest minds can’t get enough of them. The new view of nature inspires awe. Whole new biomimicry institutes have sprung up, with new journals to share the latest findings.Scientists are astonished that plants can fix nitrogen at room temperature, that geckos can employ atomic forces to climb glass, and that dragonflies can process optic flow better than high-speed computers. Those are things engineer struggle to do. This is the Information Century, where intelligence is king. Darwinism is a ball and chain holding back this new era. Claiming that lab-based, accelerated selection is like natural evolution is wholly wrong. It’s the opposite! It’s intelligent design. The researchers have a goal in their minds; then they select out of random trials the results they want. Natural evolution is short-sighted, blind, careless – it doesn’t even care about survival, because it doesn’t care about anything. “Directed evolution” is, therefore, a colossal oxymoron. If they really care about making the world a better place with sustainable technology, it will do secular scientists no harm to silently shed their photos of Papa Darwin and get on board with the new show in town that’s able to do it. (Visited 54 times, 1 visits today)FacebookTwitterPinterestSave分享0
It had been a highly-physical affair from the opener in a game where Fajardo suffered a nasty fall on a routine layup play when Calvin Abueva gave him a nudge midair.San Miguel’s superstar left the game with no medical concern, which bode well for the Beermen who went on to clinch a return ticket to the finals with a 105-94 Game 5 win on Wednesday.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsDespite the intensity of the series, Fajardo cleared that he has no problems with Phoenix’s enigmatic forward, who goes by the monicker “The Beast.”“Calvin and I don’t have problems, I have a high respect for him,” said Fajardo of his former Gilas teammate. Don’t miss out on the latest news and information. Private companies step in to help SEA Games hosting LATEST STORIES Panelo: Duterte ‘angry’ with SEA Games hosting hassles SEA Games hosting troubles anger Duterte Duterte wants probe of SEA Games mess Hontiveros presses for security audit of national power grid Philippine Arena Interchange inaugurated Cayetano: Senate, Drilon to be blamed for SEA Games mess MANILA, Philippines—The semifinals series between defending champion San Miguel and Phoenix in the PBA Philippine Cup certainly brought out some fireworks and the biggest arget of the heat was the gentle giant June Mar Fajardo.ADVERTISEMENT Philam Life kicks football clinic into high gear with Tottenham Hotspur coaches They were also part of the same 2012 Rookie Class with Fajardo getting picked first overall and Abueva taking home the nod as the best freshman in season’s end.“We got drafted in the same year and we’ve played against each other for many years now so I know how he plays,” said the 6-foot-10 Fajardo who finished with 13 points and 16 rebounds.“Calvin is just like that, he’ll annoy you on the court but outside of it we’re very close. We’re teammates in Gilas for years now and I know his attitude. I have a lot of respect for him.”ADVERTISEMENT MOST READ Trending Articles PLAY LIST 00:50Trending Articles01:30’Excited’ Terrence Romeo out to cherish first PBA finals appearance01:33Leo Austria, SMB wary of ‘more experienced’ Hotshots ahead of PBA Finals rematch02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Sports Related Videospowered by AdSparcRead Next DA eyes importing ‘galunggong’ anew View comments
Euro 2020 QualifiersfootballFranceolivier giroud First Published: November 15, 2019, 7:15 AM IST World champions France, who lost the Euro 2016 final as hosts to Portugal, were guaranteed a ticket to next year’s tournament before kick-off in Paris following a 0-0 draw between Turkey and Iceland.However their hopes of turning the final home qualifier into an evening of celebration at a chilly Stade de France were compromised when Vadim Rata punished abject defending to give Moldova a shock ninth-minute lead.Raphael Varane levelled for France 10 minutes before half-time, triggering furious protests from Moldovan players and their coach who argued goalkeeper Alexei Koselev was fouled by Giroud.The Chelsea forward grabbed the winner from the spot 11 minutes from time after Lucas Digne was cut down in the box to leave France two points clear of Turkey at the top of Group H.France round out their qualification campaign away to Albania on Sunday in what will be Didier Deschamps’ 100th match in charge while Turkey travel to Andorra.Deschamps recalled Kylian Mbappe and N’Golo Kante from injury here while Giroud was handed a start despite playing just 20 minutes for Chelsea since last month’s international break.Turkish coach Engin Firat, who replaced Semen Altman as Moldova boss two weeks ago, could not have dreamed of a better start to his reign when Clement Lenglet twice failed to head clear and Rata muscled his way past the Barcelona defender to poke beyond Steve Mandanda.It was just the third goal Moldova, who lost 4-1 to France in their opening qualifier last March, had scored in nine group matches.France created a series of chances in reply with Benjamin Pavard volleying low past the far post before Giroud stabbed wide from close range.Mbappe then sliced over from a tight angle and drew a sharp stop from Koselev with a 20-yard drive while a diving Giroud again headed wide.Varane hauled the hosts level with a fiercely disputed equaliser as Koselev spilled a free-kick under pressure from Giroud, allowing the France captain to nod home and sparking an angry reaction from the visitors — with Firat booked for his touchline protestation.Mbappe, who sat out the October fixtures with Iceland and Turkey due to a thigh complaint, was denied by a courageous block from Ion Jardan near the hour mark but Moldova’s brave resistance was ended on 79 minutes.Veaceslav Posmac chopped down Everton left-back Digne inside the area and Giroud confidently stepped up to side-foot home the spot-kick for his 39th international goal, leaving him two adrift of France great Michel Platini. Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. Istanbul: Turkey booked their place at Euro 2020 on Thursday after a goalless qualifying draw with Iceland which also sent world champions France to next year’s finals.With two teams qualifying from Group H, leaders Turkey are four points ahead of third-placed Iceland with one match remaining after the stalemate in Istanbul, with France a point behind Turkey in second. “We are so happy that we have qualified for the Euro. Now we have one more game to play, and then we’ll focus our clubs until March,” said Turkey’s Leicester defender Caglar Soyuncu.Iceland needed to win to have any chance of qualifying thanks to their inferior head-to-head record with the French but will now have to hope they make the playoffs at the end of the qualifying phase.”We came here four points adrift and Turkey are such a strong team. We did everything we could,” said Iceland forward Mikael Anderson.”We came close to getting the result we wanted, but it wasn’t enough.”See you next summer, Turkey! 👏👏👏#EURO2020 pic.twitter.com/dp1luUhCNW— UEFA EURO 2020 (@UEFAEURO) November 14, 2019Didier Deschamps’ France would have qualified for the Euros with a win over Moldova later on Thursday regardless of the result between Iceland and the Turks — who have been rejuvenated since Senol Gunes returned to take charge in February — and can now move top of the group. Former national team goalkeeper Gunes took Turkey to third place at the 2002 World Cup during his first spell as manager between 2000 and 2004, and guided his team to qualification with relative ease, beating and drawing with France and losing only one match. That upturn in form comes after a dreadful slump under previous coach Mircea Lucescu that saw Turkey fail to qualify for the last year’s World Cup in Russia and relegated to third-tier League C in the UEFA Nations League. The hosts largely kept Iceland at bay in a match of few chances, but had to thank Merih Demiral for making sure of qualification when he brilliantly cleared Hordur Magnusson’s header off the line with eight minutes to go. That was Iceland’s only shot on target of the whole match, and sparked a frantic finale as the away side pressed for a winner and Turkey looked to snatch the win on the break. Both sides had good attempts blocked by defenders as the clock ticked down, and Yusuf Yazici almost won the match in dramatic style when his daring lob beat Hannes Halldorsson but grazed the bar. GIROUD PENALTY LIFTS FRANCE Olivier Giroud converted a late penalty as France staggered to a 2-1 win against a Moldova side ranked 175th in the world on Thursday hours after securing a place at Euro 2020.🇫🇷 FRANCE ➡️ #EURO2020 ✅Bravo, @FrenchTeam! 👏👏👏 pic.twitter.com/pm4M8ClcHH— UEFA EURO 2020 (@UEFAEURO) November 14, 2019
4.) Are You Listening to Your Customers? That means posting videos to YouTube, photos to Flickr, and tagging this multimedia content as thoroughly as possible. a new kind of search – universal, or blended, search – back in 2007 that, in addition to text-based results (web pages), would integrate different kinds of results such as video, images, and news, just to name a few. Roll out has been slow (a Google rep recently This multimedia content is yet another way for content written about you by you, your customers, or fans, to bubble to the top of search results. While you may not yet have posted any multimedia about your company, your customers are most definitely already talking about you online, in a variety of ways and mediums. that 1 in 4 searches now contain universal search results) and research on the effect on consumer behavior is limited and potentially inconclusive (both 3.) How Do You Convert Viewers of Multimedia? Topics: For all of your multimedia, give people a way to further engage with your company iProspect mid-2008 have conducted studies – Search Engine Optimization Kit , whether it’s by including a link to your website or relevant blog article in the video/image/etc. description, or including your logo or call to action within the multimedia. Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Universal search results make it that much more important for you to listen and engage with your customers online . and eye tracking heat map analysis Still, there are a few clear implications of universal search results for businesses who want to better optimize their web presence for this new search landscape. , so that you know what they’re saying, and so that you can promote flattering content and respond to negative criticism. and OTO late 2008, to be released soon). It’s very possible that search engine optimization kit Creating content is the absolute best way to attract more prospects to learn about and engage with your brand – on your website as well as social media sites like Twitter, YouTube, or Flickr. But how are you supposed to turn YouTube video views into leads and sales for your business? With this new SERP real estate going to multimedia content, this issue has become even more pressing. 2.) More Emphasis on Top Search Results With these new, visually appealing, search results part way down the first page of search results, there is now a visual barrier that focuses users’ eyes even more on the top of the search results page. We already know from Originally published May 27, 2009 7:54:00 AM, updated October 20 2016 SEO reported Before universal search, SEO (search engine optimization) was all about creating remarkable content that people would link to and would be optimized for certain keywords so that your web pages would show up as one of those top 10 search results (the first page). But now, those 10 spots are cut down to 9, 8, 7, or fewer. Some of that old real estate is now reserved for different kinds of content across the web – video, images, etc. – that are on their own ranking algorithm. OTO Interactive How does your business plan to create multimedia content to leverage universal or blended search? this multimedia will continue to focus users’ eyes on the top of the first SERP, so your website better be one of the first search results. that users focus on the “golden triangle” (planted in the top left hand corner of the SERP) and few people scroll to the bottom of the page or go on to the second, third, etc. SERP. announced iProspect There are new opportunities to get on that first page of search results, and businesses need to create multimedia content to take advantage of this new real estate. Google first 1.) New Real Estate Download our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Linkbaiting often gets a bad rap, yet creating of Social Media Examiner social media Author: While Galen recognizes the importance of , creating linkbait content can not only drive inbound links but also retweets on Twitter and shares on Facebook. Therefore, Chris highlights 15 linkbaiting techniques that can be very successful. Some include creating an infographic, getting an exclusive, launching a competition or having an argument. Author: 5. Join Bill Walton, Brian Halligan and David Meerman Scott as they discuss effective marketing strategies from the Grateful Dead. 1. 4. The reason linkbaiting has become such a frowned-upon term is because some techniques used for linkbaiting include intentionally exaggerating opinion. Still, Chris points out that linkbaiting can be done honestly — simply by Marketing Takeaway: Creating great content is no crime. Remarkable content can be your ticket to social media success and inbound links. Web analytics 3. , his article first suggests doing research to define content demand. Once content demand is nailed down, the article then provides steps to winning fans through a content strategy. He also emphasizes that, because of 5 Steps to Winning Fans With Content Strategy social media for event marketing Rich Brooks Galen DeYoung Dean’s article explores the topic of popularity in terms of what makes the most successful blogs so successful. While he agrees that great content is evident in all Marketing Takeaway: Rich’s article serves as a comprehensive guide on the various ways you can use B2B marketing analytics , he also understands that not everyone always makes the best sense of them. His article discusses 3 common, faulty assumptions people make with analytic data and why you should avoid them. These 3 assumptions are: 7 Secrets of Running a Wildly Popular Blog High-volume keywords are the most important ones. The last click caused conversion. Because he believes remarkable content is the future of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack inbound marketing 2. . Author: Chris Lake How to Market Your Business Like the Most Iconic Band in History 12 Ways to Market Your Event With Social Media successful blogs , he also believes that likeability — of the blogger’s attitude and personality — is also a major factor. Dean Rieck Marketing Takeaway: Make sure a likeable personality shows through in your blog (and create great content) to attract more readers. online marketing success Marketing Takeaway: Mike Corak 3 Faulty Assumptions to Avoid Making With Analytic Data Inbound Marketing of Search Engine Land great content that generates inbound links Author: are important. Spend the time to truly understand what they’re telling you and how they can help improve your marketing. While we’re on the topic of content, Mike shares his content relevance tips he’s learned through competitive research about tapping into consumer demand. Date and time: on the Econsultancy Blog Your analytics tell you what people are searching for. on Copyblogger on Convince & Convert Topics: Originally published Jul 26, 2010 8:00:00 AM, updated July 19 2013 creating quality content Our top So how does one become more likeable in order to create a more popular blog? Dean advises to have a conversation, lighten up, be yourself, be nice, get over yourself, help people and stop trying so hard. is hardly a questionable technique. Agreed? Use social media to create a more engaging experience for attendees of your live and online events. Author: Marketing Takeaway: Create remarkable content that suits the needs of your prospects for online marketing results. Tuesday, August 10, 2010 at 12pm ET 15 Linkbait Techniques for SEO and Social Media Reserve your spot now! Whether it’s for an in-person event like a conference, tweetup or meeting, or a virtual event like a webinar, virtual conference or teleclass, using social media can be a helpful tool to generate buzz, attract registrants and create a more interactive experience. leading up to, during and following an event to achieve maximum results. article of the past week challenges the stereotype that linkbaiting is controversial and offers several great tips for creating link-worthy content.
How powerful is your sales and marketing machine? If you’re like most businesses, chances are, that machine could be a bit stronger. That’s why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines.Think about it — the core of inbound marketing is making marketing that people love, or marketing to people the way they want to be marketed to. Social enterprises, or companies leveraging social, mobile, and open cloud technologies to revolutionize their relationships with their customers, build customer profiles to better understand their customers’ interests and needs. When combined, the result is a powerful machine that thrives by getting to know your best leads and customers inside and out, and marketing and selling to them on their terms.What’s why we worked with Salesforce on the following infographic to explain how these pieces fit together to enhance a business’ sales and marketing machine. For a better look at this horizontally aligned infographic, click on the image to enlarge to learn more about why your business should build a sales and marketing machine of the future by practicing inbound marketing, creating customer profiles, building better employee collaboration, and driving social ROI. And to learn more about how to create a more closely aligned sales and marketing machine, check out our joint webinar with Salesforce, “5 Steps to Establishing an Effective Sales & Marketing Methodology,” now available on demand. (Download it Here!) You can also follow the conversation using the hashtag #salesmktg. Topics: Marketing and Sales Alignment (Click the infographic for a full-sized version.)How powerful is your sales and marketing machine? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 14, 2012 9:00:00 AM, updated October 20 2016
Social Media Engagement Marketers who are worth their salt have known it for years. If you want your audience to take a specific action, you actually have to ask them to do it — in email, in display ads, on landing pages, blog articles — you name it. But for whatever reason, it seems like once we started using social media for marketing, we collectively forgot all about calls-to-action (CTAs).Let’s end that now. I’ve long been a proponent of using calls-to-action in social media. In fact, my research actually proves that tweets that include the call-to-action phrase “please retweet” get more retweets — 4X more, in fact. But what about the impact of CTAs within other social networks … like Facebook?To gauge the success of different types of CTA phrases on Facebook, I turned my attention to more than 1.2 million posts from the top 10,000 most Liked Facebook Pages. I specifically looked at Facebook posts that included the words “like,” “comment,” or “share,” and found that they tend to garner more of the specific action they referenced compared to posts that didn’t include those words. Check it out … Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 20, 2012 9:00:00 AM, updated October 20 2016 Remember — Facebook’s EdgeRank algorithm rewards “engagement” on your Facebook posts. In other words, posts that attract a lot of engagement in terms of actions such as Likes, shares, and comments will be rewarded with greater visibility in users’ News Feeds. And isn’t that what all marketers want?So if you’re trying to increase the reach of your content on Facebook, consider experimenting with social CTAs in your Facebook posts. Phrases like “leave a comment/Like this post/share this post if …” may do wonders to spark engagement among your Facebook Page fans and visitors.Have you experimented with social calls-to-action in your social media marketing? Have you noticed increased engagement and visibility?
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 15, 2013 2:00:00 PM, updated July 28 2017 We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 0-10, the degree to which people would recommend your company/product to others. If you’re curious about the basics of NPS, check out, “How the Net Promoter Score Helps You Benchmark Customer Loyalty.”Recently, I had a chance to speak with the creator of the Net Promoter® system of management, Fred Reichheld. Fred is a Bain Fellow and founder of Bain & Company’s Loyalty Practice, which helps companies achieve results through customer and employee loyalty. I asked him a few questions that I thought would be of interest to marketing professionals (because these are the questions I personally had about NPS). Here’s what Fred had to say …Is NPS for any company, or just big consumer brands?One of the most important decisions I made in creating NPS was to make it an open-source movement. As a result, there has been an explosion of creativity from the NPS user community around how the metric and system can be applied.We know that quite a few big consumer brands have adopted NPS as a quick test for their traditional brand equity studies and have been quite pleased because it is so fast, cheap, and accurate. In these days of web-based communication, it turns out that NPS enables big brands to focus in quickly on promoters or detractors to test which communications are having the desired effect. But the NPS revolution extends far beyond the big consumer brands. Industrial powerhouses like GE, retailers like Apple, and web stars such as Zappos and eBay are all using NPS extensively.Are there any differences in how B2B vs. B2C should use NPS?We are finding that NPS is equally relevant in B2B and B2C. The only substantial difference is that in B2B, you need to be thoughtful about which individuals in an account (decision makers, influencers, users) should be surveyed, how frequently, and then integrate their feedback rhythm into the sales and service process. We recommend that NPS practitioners contact 100% of detractors and a sample of passives/promoters within 24-48 hours of receiving survey feedback. We find that B2B respondents have even less tolerance than consumers when they observe no response to their feedback — and they will refuse to invest time on subsequent surveys if there is no closing of the loop.Has anything changed about consumers since you created NPS? Is NPS more or less important today?Consumers have begun to expect that companies close the loop when they provide detractor feedback. They tend to share their opinions much more widely via social media tools — and they are relying on recommendations of peers as the most reliable source for choosing new suppliers.I think Brad Smith, CEO of Intuit, said it best: “In today’s social media world, the ultimate question is becoming even more important.” Turning customers into promoters is surely more important as the reach and effectiveness of web-based social tools continues to expand.Should NPS be a metric Marketing cares about? How should marketers use NPS?Most marketers recognize how relevant NPS can make their function. It links their world to the world of the CFO and finance — because it is possible to calculate the economic value of a promoter, passive, or detractor in each customer segment.I see the best marketers utilizing NPS to extend their influence across all the other functions or their organizations. It seems that every silo in the company finds it to be a personal insult when a customer decides they would not recommend that product/service to a friend — and that personal indignation sets the stage for action and results. NPS lets smart marketers refocus the innovative energy of their company on delighting customers (profitably) rather than simply meeting quarterly cost and revenue goals.Can poor or annoying marketing lower your company’s NPS?Absolutely — ineffective, misleading, or annoying advertising will diminish the firm’s ability to create and sustain promoters.What’s your most important piece of advice for marketers related to NPS?Don’t fall into the trap of thinking of NPS only as a metric. The NPS community has quickly morphed this framework into an entire system of management that enables companies to refocus their energies on the right goal: profitably delighting more customers.CEOs recognize that NPS is a measure of their personal reputation and legacy — so use that intuitive connection to make marketing more relevant. Everyone in the company cares about their reputation — and can relate to the need to create more promoters and fewer detractors. Use this universal appeal to get the rest of the organization pulling in the direction that you, the marketer, sees as the right path.Where do you see the greatest advances taking place in the NPS movement over the next few years?More companies are recognizing that they can’t deliver a great customer experience unless front line employees are fully engaged in the process. The leading NPS practitioners are unleashing the power of NPS to employee and team management. In fact, I am creating a software-as-a-system tool that incorporates the best practices of NPS superstar companies and makes them available to every firm. Check out NetPromoterSystem.com and VoteTru.com for more details.Have you used NPS in your business? In what ways are you using it creatively within your organization? Topics: Customer Success
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing and Sales Alignment It sounds so promising. Create compelling content (consistently). Share and promote the content. Prospects engage, download stuff and become qualified leads.Those leads are passed on to the sales team, who instantaneously reach out and are immediately welcomed into the prospect’s world. The meeting quickly turns into a bona fide sales opportunity. Proposals are requested, immediately acted upon and sales are made.Sure, that scenario may be a little bit overstated, but isn’t this story the fundamental promise of inbound marketing? All of the data and statistics shared by inbound marketing practitioners talk of increased lead generation, lower costs per lead and higherROIs.The answer to the question is a qualified, “Yes.” Inbound marketing is instrumental in building predictable, sustainable and scalable sales growth, but it does not solve the entire problem.The Chasm Between Leads and SalesThere’s a chasm that exists between sales and marketing. While effective inbound marketing does drive a higher volume of leads and qualified leads, that doesn’t mean that these leads are sales ready when they’re created.Additionally, the very nature of inbound means that many of the leads you create, while qualified, won’t naturally move into a buying cycle with you. Gleastner Research identified that as many as 80% of the leads you create are caused because someone was looking for valuable content to answer a question or to solve a problem… not because they wanted to buy something.What makes the chasm so nasty is that unless you have the right tools in place to manage and measure it, it is invisible to most executives. They can see that leads are being created, and they can see that the investment isn’t translating into high volume sales success. The phenomena is the primary reason that research done by CEB found that 87% of the words used by sales and marketing professionals in one discipline to describe the other are negative.This chasm has two adverse consequences:The marketing function is often undervalued (or even overlooked), put off to the side to work on case studies, trade shows and “arts and crafts.”Far too much of the weight and pressure falls on the sales team. This was fine years ago when prospects needed to talk with sales people, differences between offers were clear and life was much simpler. Today, the world of sales is simply too complex to be left to the sales team alone.Sales Development Is The AnswerHere’s the truth about inbound leads: they’re not ready to buy. I recently heard someone describe the value of inbound marketing as:Rather than you having to go out and interrupt people with your message, the people who you want to do business with will find you. Because they download something you know they’re interested and they’re highly likely to buy from you.The only truthful part of that statement is the first sentence. Inbound means you can stop using interruption as your primary lead generation tactic. But, the vast majority of inbound leads are not ready to buy, and when they get turned over to the sales team as if they are, bad things happen.Sales development is the discipline that ensures that leads (of all types) are managed effectively. Your sales team stays focused on their highest value actions – managing and winning new sales.What is sales development? Trish Bertuzzi, found of The Bridge Group, defines it as the combination of data analysis tools, email nurturing and phone prospecting teams in a specialized role that is exclusively focused on creating sales qualified leads and preparing them for new sales people.The sales development discipline is the missing piece that ensures alignment between marketing and sales. By properly managing marketing qualified leads (MQLs) and giving the personalized attention to move prospects through the funnel to maximize conversion opportunities, sales development bridges the chasm.The Need for a Third DisciplineSales Development and Inbound Marketing are (or should be) kindred spirits. They both rely on data, process and clarity to be successful. They’re designed to work the way customers manage decisions today and reinforce one another.I’m often asked which function should be in charge of sales development and my answer is neither sales nor marketing. Instead the third discipline of Sales Development should get its own leader.In my experience, the challenge is that both the inbound and sales development functions fall between the disciplines of sales and marketing. What typically happens is that inbound falls under the marketing department because it has the word “marketing” in it, and sales development falls under sales’ umbrella for the same reason.The trouble is that the very alignment that was supposed to be created falls apart with the split, and in most organizations the functions take a secondary role to “core” marketing or sales issues.Certainly both marketing and sales have responsibility for revenue growth. However they approach the issue from very different mindsets. Marketing tends to view things from a long-term, rules driven mindset; while sales tends to view the world from a shorter-term, opportunistic perspective. Managed effectively, this creates great opportunity.The sales development perspective (of which I think inbound is a subset of) creates a completely different mindset. The sole focus of sales development is generating an increasing flow of qualified leads, and nurturing and preparing those leads for sales as quickly and effectively as possible. Marketing has more on its plate than just generating leads, and sales must be maniacally focused on “hitting the number.”Companies that raise the sales development discipline to the same level as marketing and sales gain a tremendous advantage over those companies that don’t. They gain greater traction, learn and evolve faster and sustain faster growth rates. Originally published Apr 21, 2015 11:00:00 AM, updated April 21 2015
20SaveInterested in learning more about which social networks are right for your publication? Take a look at our social media suggestions for media companies, and let us know where you dedicate your social efforts in the comments below. Social Media Marketing For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram, Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more. That said, simply reposting every article you publish and hoping for the best does not constitute a sound social strategy. Instead, publishers need to consider the types of interactions that matter most to their online audience—and use that to fuel their decisions around what and where to share. To help you understand what readers want to see and engage with on social media, Ritter’s Communciation compiled some stellar social stats to help you get started.20Save Originally published Jul 17, 2015 7:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack