The … PHILADELPHIA — When the Toronto Blue Jays shipped their staff ace, Marcus Stroman, to the New York Mets on Sunday, the first reaction of many players, managers and executives was the exact same.“What?,” they asked at once.Considered one of the top pitchers available on the trade market, Stroman was expected to move from the Blue Jays to a contending club with a legitimate need for a frontline starter come October.In all likelihood, the Mets’ season will end in September.
5 July 2012Inspiring New Ways, Brand South Africa’s new slogan, was launched on Wednesday night along with an innovative television commercial filmed locally and abroad, at a candlelight dinner with some of the country’s most influential people across all fields, from sport to technology.This comes as a natural progression from the organisation’s previous slogan, “Alive With Possibility’, which was used to define the company’s role in marketing South Africa.Miller Matola, Brand South Africa’s chief executive officer, believes the 60-second commercial, unveiled with the new slogan on 4 July at The Theatre on the Track at Kyalami in Midrand, encapsulates the “can-do’ spirit of South Africans. He trusts that it will illustrate the determination of the country’s citizens to overcome obstacles and find new and better ways to get things done.The spirit of South Africans was captured in the ad. Instead of looking for a single example of this, the makers decided to get some well-known and not-so-well-known citizens to talk about it in their own words.Watch the advertIt begins with Baby Jake Matlala saying: “They told me I was too small’, and continues to feature other prominent figures before ending off with musician Toya Delazy and comedian Trevor Noah together saying: “We don’t think we change the world – we know.’Host of starsOther people in the ad are Yvonne Chaka Chaka, Natalie du Toit, Lucas Radebe, Brian Mitchell, Greg Minnaar, Trevor Rabin, John van de Ruit, Shaun Tomson, David Tlale, Khotso Mokoena, Colin Thornton, Oyama Matomela, Andile Dube, Andy Higgins, Tebogo Skwanbane, Nhkensani Nkosi, Emile Engel, Simon Ratcliffe, Zibusizo Mkhwanazi, and Fatima Vawda.Matthew Barnes, the executive creative director at Publicis, the agency that made the ad, said: “The mix of characters in the commercial was chosen from a long, long list. While some of the people we wanted to include were not available, we were extraordinarily fortunate to get some of the people who star in the final product.“We did not just go for people who have won world cups and major awards and trophies. We wanted to show a spread of people, demonstrating the breadth and depth of the South African can-do spirit,’ Barnes said.The team had to film at various locations in South Africa and in Los Angeles. The latter was to show some home-grown talent that had made it big internationally, such as Rabin. The musician became an international rock star with Rabbit and Yes; he now produces soundtracks for Hollywood movies. Others filmed in Los Angeles were Noah, the multi-lingual comedian; Tomson, who was at the top of world surfing for many years; and Minnaar, a multiple world mountain bike champion.Moses Semenya, the assistant direct at Catapult, which produced the commercial, said: “Whether we were filming at home or in the United States, we were struck by the humility and down-to-earth nature of the people we filmed and their absolute willingness to participate in the project and give something back to their country.’Turning negatives to positivesSemenya explained that to describe the ability of South Africans to find new ways of doing things, the first half of the commercial explores negatives, which are turned into strong positives and successes in the second half.The television commercial will be aired on ETV on 5 July about 8.30pm, before moving to SABC channels and MNET; then it will make its way on to international media. But this is only the beginning; the people in the commercial will later be featured in stand-alone segments.“Through this television commercial we want to get across the message that “Inspiring New Ways’ is an over-arching country position for South Africa relating to everything we do and that we are including our people, our culture and heritage, tourism, exports, governance and investment and immigration,’ Matola said.“Since our hugely successful hosting of the Fifa World Cup™ in 2010, our inclusion in the Brics [Brazil, Russia, India, China and South Africa] grouping of nations and in the G20, South Africa has matured a lot and come of age to a large degree.We are no longer an adolescent nation and this progression needs to be reflected in our brand identity and positioning.’Matola added that the South Africans featured in the ad characterised the quintessential spirit of the country as they found ways to realise their dreams and achieve their goals.“Whether it’s Baby Jake Matlala proving that he was not too small to become a world champion boxer, or Oyama Matomela becoming a commercial pilot at the age of 20, or astronomer Simon Ratcliffe who helped to bring the Square Kilometre Array project to our country, these people all portray the essential spirit of South Africa and South Africans.’The people featured in the ad had all found ways to get ahead, improve themselves and make a contribution to society, he added. “At Brand SA, we want to inspire all South Africans to play a role in shaping the future of our country.’The path since democracyInspiring New Ways, the slogan, was devised to reflect how far the country has come over the past few years since its democracy and the increasingly significant role it is playing in international affairs.South Africa has not only been the only African nation to host a football World Cup, but it has also become a leading force in the African Union, Southern African Development Community, New Partnership for Africa’s Development, Brics and G20.Nomsa Chabeli Mazibuko, Brand SA’s strategic marketing and communications director, said: “In many ways, we punch above our weight in international affairs and we also occupy a strong representative position on behalf of Africa, the developing world and emerging market economies.“We have our own challenges as a country, especially with regard to issues such as education, poverty, inequality and corruption, but we as South Africans have demonstrated that we will be inspired to find new ways to overcome these challenges.’More importantly, Chabeli Mazibuko said, Brand SA wanted Inspiring New Ways to be a slogan that was aspirational and created a vision of where people wanted to be.“The Inspiring New Ways slogan and television commercial is a call to action for South Africans to find new and better ways of doing things for the benefit of themselves, their communities and the country as a whole,’ she added.Entertainment at the launch included Yvonne Chaka Chaka, who performed three songs; Mi Casa, and a children’s choir. Chaka Chaka took her music to the floor as she walked through the crowd while singing, encouraging people to dance by grabbing some of them by the hand. They let loose after that and by the time Mi Casa went on stage, they swamped the dance floor without any encouragement from the band.Source: Brand South Africa
13 January 2014 The second annual South African Premier Business Awards is open for entries, it was announced on Friday. The winners of the awards, which acknowledge excellence across all sectors of South African business, will be announced at a gala ceremony at Johannesburg’s Sandton Convention Centre on 19 March. The event is organised by the Department of Trade and Industry, in partnership with Brand South Africa and Proudly South African. “The awards are designed to showcase the best that South Africa has to offer in terms of businesses, products and services,” Trade and Industry Minister Rob Davies said in a statement on Friday. Brand South Africa CEO Miller Matola said Brand South Africa was pleased to be a partner in hosting awards which celebrated South African business entrepreneurship and innovation, as these “are critical in driving the developmental agenda of South Africa and in growing our economy”. The awards cover a range of categories, including export, manufacturing, small business, rural development, technology, green economy, youth entrepreneurship, media, investment, and SME supplier development. There are also awards for women-owned enterprises, Proudly South African enterprises, a Most Empowered Enterprise Award, and a special Play Your Part Award. A Lifetime Achievement Award will also be presented. South African entrepreneur and property developer Richard Maponya was honoured with the Lifetime Achievement Award at the inaugural awards in 2013. Proudly South African CEO Leslie Sedibe said the awards would honour honour enterprises that promote innovation and competitiveness “as well as job creation, good business ethics and quality. “As we celebrate 20 years of democracy this year, we will also celebrate local enterprises that have promoted the spirit of success and entrepreneurship in South Africa.” More information, including entry forms, can be obtained at www.sapremierbusinessawards.co.za. SAinfo reporter
A Web Developer’s New Best Friend is the AI Wai… Jordanian student sentence to two years in prison for IM. Imad Al-Ash got two years in prison for the last refuge of the scoundrel, lèse majesté. (If you want a quick rule of thumb for tinhorn dictatorships, check to see if lèse majesté is on the books.) During the five months leading up to his sentencing, the Jordanian secret service tortured the kid. He had allegedly sent an IM criticizing the King of Jordan. Maybe the Queen should consider extending her vaunted public “patronage” of education to encompass the less stylish area of NOT ALLOWING HER HUSBAND TO TORTURE PEOPLE. But what do I know? I went to a state school.Kenya introduces toll-free SMS to report hate speech. In advance of the August 4 elections, the Kenyan government is prosecuting hate speech. Given the horrible inter-ethnic violence, it’s understandable. But given how every thing becomes a weapon in this sort of a fight, it’s worrying. When the next election’s done, who believes such a thing will be rolled back? BurstNET shuts down 70,000 blogs over terrorism scare. A hosting company shut down a platform, Blogetery, that had over 70,000 blogs. First it maintained the FBI had told it to, then admitted the agency had only asked for information on its owner, Alexander Yusupov. One of the blogs had allegedly contained Al-Qaeda-oriented terrorism information. The company said the terrorism issue was the last straw as the owner had broken to the TOS regarding copyright.China now plans to “deanonymize” cell phone users. China is attempting to destroy all anonymity on the Internet. Week after week of this, I don’t even know what more to say. The Chinese government is just wall-to-wall creeps. The United States plans to “deanonymize” the Internet. Really? Really? Are you people doing this just to embarrass me? Saying “there’s no difference between the U.S. and China” is stupid. But saying, “It looks like there’s less and less difference” is, unfortunately, not. Saudi arrested on the most ridiculous charge yet. My hand to G-d I thought I had seen every knuckle-headed “charge” a person could be brought up on. But the Saudis, bless their black little hearts, have raised the bar. For criticism of religious and political leaders in his country, Sheikh Mekhlef bin Dahham al-Shammari has been arrested on the charge of “annoying others.” I swear to you I am not making that up. Just click the link. I mean, are the KSA’s torture squads even trying anymore? Turkish citizens hit the bricks to protest online censorship. Thank you, my Turkish brothers and sisters, for allowing me to end on a note of hope. Though the increasingly autocratic Turkish government is cinching down more and more on its people, those people aren’t taking it lying down. Thousands of people took to the street. Down with Law #5651!Injustice photo by Dustin & Jenae DeKoekkoekInstanbul photo by Neil Sequeira curt hopkins Why Tech Companies Need Simpler Terms of Servic… Tags:#Government#international#web Related Posts Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market
I hate to rain on the parade, but I personally believe the current trend of focusing on the health benefits of home performance upgrades will not create huge demand in the industry or drive it to real market transformation, no matter how much we will it to happen. Approaching health and home performanceThere are two ways to approach health and home performance. The first is to identify potential air quality and other concerns as part of a traditional energy audit, which makes a lot of sense. The other is to seek out health concerns as opportunities on their own — an approach that I think is risky.Of course, it’s not uncommon to find issues in homes that are most certainly making people less healthy or potentially sick. I think most of us would agree that fixing a broken sewer line to keep wastewater from pooling under a home will improve the indoor air quality. The same holds true for fixing the shower drain the plumbers forgot to attach, leaving nowhere for the water to go except into the crawl space.Even more common is the furnace plenum that rusts out and makes a nice warm home for critters because it’s in contact with the dirt in a crawl space. I have seen several of these that are covered in rodent feces and other not-so-nice things which then get blown into homes when the HVAC system is operating. Then there’s the brand new gas stove that had a defective burner and was producing dangerous levels of carbon monoxide, making the whole family sick when mom prepared dinner.Each of these examples are things we’ve encountered while preforming energy audits. I think most people would agree that fixing these problems goes a long way toward improving indoor air quality and the health of the occupants of those buildings. In this capacity, I think health has real value and is a huge positive for the home performance industry.What troubles me is the idea of using health concerns as the primary driver to promote and sell home performance. There’s no question that you can sell jobs based on improving indoor air quality, which directly affects health. I can tell you from experience these jobs can be very lucrative — and that you can lose your shirt on them, too. Helping People With Multiple Chemical SensitivityVentilation Rates and Human HealthAll About Indoor Air QualityIndoor Microbes and Human HealthEMFs and Human HealthThe EPA’s Indoor AirPlus ProgramWorrisome Chemicals Lurk Even In Green Buildings Home performance can improve many homesOver the years, our work has improved many homes, including making them healthier. But not all of our jobs were 100% successful. It’s not a good feeling when you set out to help someone with their health concerns and come up a bit short. This is why I am apprehensive about the trend toward health as a new driver for home performance upgrades. It’s great when you get it right; it sucks when you don’t.My advice: leave fixing health issues to doctors and other health professionals and concentrate on promoting the other benefits of home performance upgrades.I would love to hear your feedback and experiences regarding health and home performance. Please share by describing your experience in the comments section below. Don’t create unrealistic expectationsThe problem is, when you present yourself as someone who can fix long-term health problems, you are entering a land of questionable promises and huge expectations. That’s not to say that you can’t improve conditions, but I would caution home performance contractors against creating an unrealistic sense of what they can accomplish. Often the folks who look to home performance as a cure for their health concerns are very difficult clients who have expectations that are impossible to meet.Early on in my home performance training I was always told to use phrases like “improved indoor air quality” and making homes “healthier” vs. fixing a home that’s making you sick. This is good advice. When someone is sick and believes that their home is the cause, their expectations of your ability to fix everything are very high. If you promote your ability to fix sick homes, you’d better be able to deliver.What happens after your customer spends tens of thousands of dollars on an upgrade and still believes the house is making them sick? Do you go back and try additional solutions? If so, who pays for it? Is it “warranty” work or a change order? I can guarantee you there are some people who will never be satisfied with your results, no matter how hard you try. Charles Cormany is the executive director of Efficiency First California, where this blog originally appeared. RELATED ARTICLES Stories with sad endingsSome health-focused jobs can have sad endings. We worked with a Multiple Chemical Sensitivity client (MCS). He hired us to air seal his home and install a mechanical ventilation system. He was a referral from an indoor air quality specialist (hygienist). At some point in his life, he had been exposed to chemicals that altered his natural ability to process smells. Honestly I felt bad for him. He had moved out of his home and had to live elsewhere after a contractor used an epoxy finish on his outside front deck. It seems the epoxy was not mixed properly, and the off-gassing set off his immune response, giving him migraines.He evacuated the house for nearly three years. During this period, he replaced his forced air heating system with a boiler and radiators to eliminate ductwork and made other improvements to the home. When we came on, we air sealed the entire home (again with mastic and no gun foam), insulated the attic and installed a heat recovery ventilator (HRV) that included a MERV 12 pre-filter. We had to put the intake for the HRV in a specific location so that the neighbor’s stinky laundry detergent would not be an issue. We installed an indoor control for the HRV so he could shut it off if there was an unwanted pollutant outside.He was very happy with the work. After waiting two months for everything to off-gas, he moved back into the home. All seemed well and good. When I spoke to him a couple of years later, he was still very happy with the work we did, but also still had some issues with headaches and other health problems. Although we made significant improvements, his home was still presenting problems for him. For the past couple of years there has been a lot of conversation in the industry about indoor air quality and the health benefits of home performance upgrades. Even the certification folks have jumped on the bandwagon, offering special certifications for home inspections that focus on health and indoor air quality. There is no question that energy upgrades can improve the indoor environment of a home or building; this has always been one of the non-energy benefits of home performance upgrades. The real question is, does this warrant a change in messaging for the home performance industry? Should we be driving the industry to focus on promoting health benefits as a way to stimulate growth and potentially spur market transformation?To be honest I have my doubts. Here’s why.Every couple of years we hear about something just around the corner that is going to create huge consumer demand that will push the home performance industry to the next level. These trends start with great enthusiasm but are often followed by not-so-great results.For example, in the early part of the new millennium, Home Performance with Energy Star was the hot ticket. The intentions were good; the results were mixed. Then came Energy Upgrade California, backed by huge dollars from the American Reinvest and Recovery Act (ARRA). If only it achieved what it could have. Then it was the Home Star legislation, affectionately known as Cash For Caulkers. That slowly faded away.More recently it’s been financial tools such as Property Accessed Clean Energy (PACE) and now the Residential Energy Efficiency Loan (REEL) program from the California state treasuries office. No doubt each of these have had positive impacts. There is no question that each of these initiatives has helped the industry grow. Unfortunately, none has matched the hype or created true market transformation. Some people have called energy efficiency “the next frontier,” comparing it to where solar PV about 15 years ago. Yet we are still struggling to survive as an industry. About the other side of healthI also have a few horror stories, such as the “super smeller.” A super smeller is someone who has an extremely heightened sense of smell. At first I thought the idea was a bit exaggerated, but I assure you these people do exist. In our case, we were very cautious, providing material data safety sheets (MSDS) on everything we used in her house. We also provided physical samples of all of our materials prior to installation — the ductwork, the insulation, the mastic — you name it, she approved it all before we used it. She forbid the use of any kind of spray foam, so we ordered special IAQ (read: expensive) mastic. We air sealed her attic with mastic instead of gun foam, which was not fun.We installed a new furnace and ducts and completely air sealed her home. When the work was complete, she was convinced that something we used was giving her headaches. We went back, and back again, using a blower door to isolate the source of the odors. Eventually we went so far as to install mechanical ventilation, complete with filtered supply, at our expense. No matter how hard we tried, she still suspected that our work was making her feel worse.So where do you draw the line and how do you move on? In this case, having a relationship with an indoor air hygienist who could do some in-place air sampling and monitoring would be a good idea. Measure the results and deal with facts. The problem is, air hygienists are expensive, so who pays for it? Do low-cost particulate monitors really help?I suspect the recent advent of low-cost particulate monitors might have something to do with this new trend toward health. For a couple of hundred dollars you can now get a device in your home that will provide data on what is in your home and how it might affect your indoor air quality and therefore your health. Previously, instruments to do this cost in the tens of thousands of dollars. Now you can have Amazon deliver one right to your door for under $300. The problem is, how well do they really work? And which particulates are actually contributing to your health concerns?There are as many kinds of health concerns as there are types of people in the world. I have seen home performance improvements be very effective. In my experience, fixing leaky ducts and air sealing crawlspaces and attics can be very beneficial for the health of the occupants. I have many positive anecdotal stories about huge improvements in the health of asthma sufferers, and of people not needing to use their allergy medications anymore after we fixed their homes.
This despite churning out more profits in a quarter than most companies make in their entire corporate existence. But this is part of the problem: Ballmer has shown an exceptional propensity for milking the company’s cash cows —Windows and Office—while studiously neglecting the future.Listening To CIOs, Missing Out On DevelopersThe problem for Ballmer is that he doesn’t know what the future looks like. While Tim O’Reilly advises us to look to the alpha geeks to spot the future of technology, Ballmer has spent the last 13 years gazing in the rearview mirror at the alpha CIOs. They tell him how to evolve Microsoft’s existing tools to their needs, resulting in great but unexciting technology like SharePoint.CIOs, inherently risk averse, have nothing to tell Microsoft about the future.In the process, Ballmer’s Microsoft completely missed developer trends toward server-side programming languages like Node.js, modern NoSQL database technology and cloud-based development and deployment. Each of these is a function of the biggest shift in technology over the past decade: the emergence of the open-source developer. Open source freed developers from the shackles of enterprise procurement, allowing them to experiment with new technologies without getting permission.Ballmer, fiercely protective of his cash cows, fought open source vigorously… and alienated the very people that could have helped maintain Microsoft’s relevance. The recent revamp of Microsoft’s developer site, MSDN, is just one example of a company long on marketing and short on developer credibility.Blinded By ProfitsInstead of tapping into the rising developer class, Ballmer has spent the past 13 years living within this insular cocoon of CIO feedback and healthy profit margins. In so doing he has completely failed to appreciate his rising mobile and web competitors. Take, for example, this classic fail when Ballmer dissed the iPhone for being too pricey and not business-friendly enough:Despite the fact that at that time Microsoft was, as he notes, “selling millions and millions and millions of phones each year,” and had an early hold on business buyers, as soon as Apple released its iPhone Microsoft’s phone business was dead in the water. It turns out the future of phones wasn’t to be dictated by CIOs, but rather by ordinary consumers. The Path ForwardSee also Microsoft’s Best Bet For Next CEO Currently Runs Another Giant CompanyWith Ballmer on his way out, Microsoft’s best hope is to promote or hire an engineering-focused CEO, one with a keen appreciation for developers. And not just any type of developers: Microsoft needs to treat open source as a first class citizen. While the company has made significant strides toward allowing developers to work on its platforms, it has yet to fully embrace open source.Take the Kinect, for example. While the company opened up the platform somewhat to hackers, it was also quick to assert that no one was actually touching the Kinect’s proprietary code. “Tinkering,” not “hacking,” is what Microsoft was willing to allow.This may be the extent that Steve Ballmer will allow, and it’s a losing strategy for the 21st Century. Microsoft has seen better days. The company, once a high flier, has spent over a decade on the skids, milking profits from Windows and Office while missing out on tectonic industry shifts like social, web and mobile. Not surprisingly, Microsoft’s better days ended in 2000 A.B. (After Bill), when Microsoft CEO Steve Ballmer took over from Bill Gates. Perhaps more than anything else, this reflects a shift in the company from a technology-driven CEO to a business-oriented CEO.The results have not been pretty.With Ballmer announcing his retirement in 12 months, Microsoft must return to its developer roots. To do this, it must become truly involved in open source across its product line.A Decade Of StagnationOf course Gates didn’t disappear overnight, but as his influence over the company waned, so did the stock price: Tags:#developers#Microsoft#Steve Ballmer IT + Project Management: A Love Affair Related Posts Massive Non-Desk Workforce is an Opportunity fo… 3 Areas of Your Business that Need Tech Now Matt Asay Cognitive Automation is the Immediate Future of…
At least 21 passengers were killed and more than 50 others injured when a packed private luxury bus overturned in a hilly area in Banaskantha district of North Gujarat on Monday evening, said officials.The ghastly mishap took place at Trishulia Ghat, a hilly patch on the Ambaji-Danta road near Ambaji town of Banaskantha district, around 160km from Ahmedabad, when the victims were returning home after visiting a temple, they said.The private luxury bus, carrying around 70 passengers, tipped over at Trishulia Ghat after the driver lost control over the vehicle due to heavy rain in the area, Banaskantha district SP Ajit Rajian said.He said, “21 persons travelling in a private bus died after the vehicle overturned at Trishulia Ghat.“The bus driver lost control due to heavy rain as the tyres slipped on the road when brakes were applied. We pulled out 53 persons alive from the bus using a crane.”These injured passengers were referred to Danta town’s referral hospital and Palanpur civil hospital, said Rajian.The SP along with district collector Sandip Sagale rushed to Danta hospital after the accident.According to Mr. Sagale, 35 of the 53 injured are in critical condition and referred to the civil hospital at Palanpur, the administrative headquarters of the district, from Danta.“We have deployed more doctors at both the hospitals to treat the injured and carry out post-mortem.“All the passengers were residents of Anklav village of Anand taluka and returning after visiting Ambaji temple,” said Mr. Sagale.The Trishulia Ghat is the same spot, where nine people had lost their lives in June last when a multi-utility vehicle overturned after its brakes failed at a sharp turn.Sagale said the state government plans to convert the road passing through the Trishulia Ghat into a four-lane pathway.
We’re very fortunate that the followers of our blog are some of the finest marketers this side of a Burma Shave billboard. So they do their fair share of promoting our content on their own. Then we’re doubly fortunate that between our lab and our sister companies, we have the type of people who naturally like putting their sales and marketing skills to use for a good cause (and driving traffic to the MarketingExperiments blog is always a good cause). What did you do to promote this Valentine’s Day video? For an upcoming community-written blog post, we want to feature our reader’s favorite advertising and marketing industry news sources. Of course, everything is a little more fun with a bit of creativity behind it. So we made this video to make the request to them a little more challenging. We want to know the news sources they don’t just like, but really love. What blog would they sing “Cuando Me Enamoro” to? If they could only pick one, who would they “Choo-choo-choose?” And we hope that passion will come out in the submissions we receive. We’ll post our favorite, most creative responses in a blog article. producing creative online videos The concept of the collaborative effort is wonderful. Your presenters all seem calm and in the moment. How did you get them to do that? that helps marketers boost ROI, get a huge promotion, and eventually buy a yacht…we like to have a little bit of fun from time to time as well. Virtual Valentine Video Gets Visitors! and blogs. What better way than by having others tell us how much they LOVE various things in their lives (besides chocolate) — things like CNN Money, Twitter or Smashing Magazine. Our friends at MarketingExperiments created a video that plays to their love of fun. In a quick interview with (Full disclosure: I am a former employee of MarketingExperiments and maintain a wonderful relationship with the folks in Jax Beach, Florida, their headquarters.) MarketingExperiments blog had a great vision and was able to coax quality performances out of an acting troupe on the same level as the cast of “Jersey Shore.” or simply having a little Valentine’s Day fun like we did with this video. Austin McCraw Are you to learn how to use online video to grow your business with inbound marketing. , editor of the So with one of the all-time best marketing “gimmicks” approaching on the calendar — Valentine’s Day — we figured we’d produce something a little different for our Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Gerry Lauzon Marketing Analytics HubSpot . Here at I know that you’re thinking about that last point, “But if I don’t measure EVERYTHING, my CEO will ask me for that one number that I don’t have and I’ll look bad!” You do run that risk, but if you have the numbers that prove the cost of collecting and analyzing a huge amount of data, you can both defend your decision and try to build that time and those tools into your budget going forward. I’ll also warn you that this will happen. You’ll occasionally screw up (being human and all). To try to minimize the damage, see if you can find out what your CEO wants to see and measure before you begin. By setting strict parameters of time and what you’re measuring, you can know that you need to measure your marketing efforts. The problem many marketers have is figuring out all others must bring data So you useful. ‘s infamous ” Where’s the money going? Topics: ROI Do you NEED the detail? ROI Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website W. Edwards Deming that would be what , physicist and quality improvement pioneer. While it’s reminiscent of J . very It is easy to get wrapped up in the minutae of data points. Do you really need to see exactly who clicked on exactly which link in your email? Or would a unique click computation for an email blast or lead nurturing campaign be sufficient? When you’re thinking about this, keep in mind that more detail = more human time spent in analysis and more complex tools required to gather and Learn how to Measure the Effectiveness of Your Website. Does your CMO or CEO have a pet project? Wouldn’t it be to learn how to Measure the Effectiveness of Your Website. we have a saying we live by: You may not get all the numbers right on your first attempt. However, through trial and testing you will be able to build a solid foundation of web analytics knowledge and be able to apply it to your business moving forward. Here are a few tips to help decide: . measuring — ? Conversely, wouldn’t it be great to show them objectively that it was a waste of time and money? (Note: if you do the latter, don’t actually use those words. Present the data simply and cleanly and let them come to their own conclusions…) Maybe your CEO has a certain budget item under a microscope; We all know that the “it” buzzword is analyze the data to show them a great ” quote, your first priority is to show where the money goes. (And, of course, to show what comes back from the money!) If you’re trying to figure out where to start with your analytics, start with your biggest budget item and work your way down. Originally published Apr 29, 2010 8:00:00 AM, updated October 20 2016 Download the free video What steps have you taken to measure digital marketing in your business? erry Maguire . “ defend your data Image Courtesy of What do the “Powers That Be” care about? . Show me the money to .” In God we trust measure ; awesome What if you screw up?